Core competences• Holistic support of brand positioning and implementation• Identifying and satisfying customer needs successfully (emotional, social, functional needs)• Emotional, authentic customer communication• Empowerment of leaders and employees• Building unique gatekeeper networks for distribution

Michaela Christine Wolf Ltd. is a Luxury Marketing Consultancy which specialises in omni-channel marketing and the acquisition and retention of high-net-worth customers to deliver return on investment. By providing customer-centric solutions, we help businesses to:• Understand the decision journey of high-value and low-value product customers• Identify customer insight, patterns and behaviour across the customer database• Identify internatonal business growth… Show more Michaela Christine Wolf Ltd. is a Luxury Marketing Consultancy which specialises in omni-channel marketing and the acquisition and retention of high-net-worth customers to deliver return on investment. By providing customer-centric solutions, we help businesses to:• Understand the decision journey of high-value and low-value product customers• Identify customer insight, patterns and behaviour across the customer database• Identify internatonal business growth opportunities• Develop strategic marketing recommendations across online & offline• Develop quick wins and long-term actions to drive direct return on investment• Increase brand awareness and win market shareServices offered:• Brand research and analysis: brand analysis (functional and emotional benefits) & brand identity • Market & customer research: jobs-to-be-done methodology, qualitative surveys, market research & target customer profiling • Strategy development: customer-centric marketing strategies, omni-channel strategies,e-commerce strategies, CRM strategies & brand strategies• Marketing planning & execution: marketing and business opportunities along the consumer journey, brand partnerships & sponsorships• Customer Relationship Management (CRM): customer acquisition & retention, staff training & motivation • Data analysis and insight: customer segmentation, CRM calendar for online, offline & social channels• Channel Marketing: e-commerce, retail, wholesale, tourism strategies & B2B• VIP events & traffic generation: VIP event management & online, offline and social traffic generation• Training & lecturing: customer-relationship retail training programme & guest lectures Show less

Boutique Management Consultancy supervising clients with tailored solutions on their path to becoming a leading brand. These solutions build on profitable business models, stand the test of time and truly represent the aspiration of being relevant and unique in the marketplace. Expertise: - Leading and/or working on projects in strategic positioning (strategic brand development, analysis of current and development of future USPs etc.) of large and medium-sized organizations and… Show more Boutique Management Consultancy supervising clients with tailored solutions on their path to becoming a leading brand. These solutions build on profitable business models, stand the test of time and truly represent the aspiration of being relevant and unique in the marketplace. Expertise: - Leading and/or working on projects in strategic positioning (strategic brand development, analysis of current and development of future USPs etc.) of large and medium-sized organizations and institutions.- Leading customized implementation processes like the development of on- and offline distribution strategies, communication strategies, employer branding strategies, customer experience and touchpoint-management etc. Show less

China Edge is a collaboration of sector experts with a wealth of experience in China who have the knowledge of how to target, engage and retain wealthy customers from China. China Edge teaches luxury brand professionals industry best practices from across the globe, provide strategic and tactical recommendations and share recent research into the behaviour, aspirations and preferences of high net worth (HNW) Chinese consumers; besides helping you to market your product and services to… Show more China Edge is a collaboration of sector experts with a wealth of experience in China who have the knowledge of how to target, engage and retain wealthy customers from China. China Edge teaches luxury brand professionals industry best practices from across the globe, provide strategic and tactical recommendations and share recent research into the behaviour, aspirations and preferences of high net worth (HNW) Chinese consumers; besides helping you to market your product and services to your target audience. Following on the successful symposium held in New York in 2012, attended by over 100 luxury retail and hospitality professionals, ChinaContact has joined with London-based partners China Business Services, Orient Business Consulting and Qumin to create China Edge, launching a series of retail focused seminars in London. Show less

• Manage Global Retail Marketing Projects to drive Return of Investment eg. Development & Global Roll Out of Augmented Reality sales tool + 3D ipad app• UK Marketing & PR and E-commerce Strategy • E-commerce: Fulfilment, Process Management, Online Marketing • Customer Relationship Management (Data driven Customer Retention & Acquisition) • Insight based Media Strategy, Planning and Budget Responsibility • Social Media & Event Management• Trade Marketing… Show more • Manage Global Retail Marketing Projects to drive Return of Investment eg. Development & Global Roll Out of Augmented Reality sales tool + 3D ipad app• UK Marketing & PR and E-commerce Strategy • E-commerce: Fulfilment, Process Management, Online Marketing • Customer Relationship Management (Data driven Customer Retention & Acquisition) • Insight based Media Strategy, Planning and Budget Responsibility • Social Media & Event Management• Trade Marketing • Budget Control & Result Evaluation to prove Return of Investment• Management of 3 Direct ReportsResults 2011/12 at Georg Jensen UK• Turnover: +21% in 2011, +18% in 2012 (reduced marketing budget + resources)• E-commerce sales: in 2011 + 54% vs 2010, in 2012 + 52% vs 2011• CRM: Customer Acquisition +32% + ATV +6% resulted in + 39% growth/turnoverKey success factors: • Marketing Strategy with clear focus on Integration and CRM to prove ROI and executing excellent multi-touchpoint acquisition and retention campaigns• CRM trained and highly motivated retail teams.• Partnership Management across media and like-minded brands to maximize results and minimize cost Show less

• UK Marketing & PR and E-commerce Strategy • E-commerce: Fulfilment, Process Management, Online Marketing • Customer Relationship Management (Data driven Customer Retention & Acquisition) • Insight based Media Strategy, Planning and Budget Responsibility • Social Media & Event Management• Trade Marketing • Budget Control & Result Evaluation to prove Return of Investment• Management of 3 Direct Reports

• Brand research and strategic planning to re-position the brand (product development, pricing, communications)• Creating creative online and offline marketing strategies & tactics • Set up CRM/Data Management & analytical research and set-up of communications strategy• Planning & executing Advertising & Communications Campaign• Trade Marketing • Budget Management • Event Creation and Management