Startup health services app designed to empower patients and practitioners in the management and treatment of chronic inflammation. Pro Bono work developing brand and market launch strategy and ongoing advisory role.

Led the global creative direction for Kathmandu across both campaign and go to market communications. Kathmandu has 160+ doors in ANZ and has expanded into wholesale across Europe, US, UK and Canada.

Responsible for brand identity and strategy alignment across functions, including marketing operation and go to market strategy. During this time I lead the development of global creative campaigns.

Cross-category marketing strategy lead responsible for all budget planning and commercial mapping for the marketing function in Nike Pacific.

Category marketing lead for the Football category in Nike Pacific (Australia/New Zealand)

Responsible for all marketing and brand communication for Clarks and Hush Puppies, the two largest brands in the Pacific Brands footwear portfolio.

Drove the strategic development and direction of the snacking portfolio within the business’ number one brand by profit, focusing on innovation and portfolio management to identify growth opportunities in existing and new categories

Managed the Goulburn Valley brand performance and core portfolio to protect brand share as the number one packaged fruit brand and drive growth through innovation, promotional mix and consumer activation.

Responsible for the global strategic direction for Wolf Blass, the third largest global wine brand for Fosters Group by brand contribution, and to then facilitate adaptation of this strategy at local market level to drive global profitability and align local brand planning in key markets of Australia, UK, Canada and Asia