Preside as President over the transition and overall direction and management of the entire operation to ensure short and long term goals and financial results are met. Responsible for establishing and carrying out company's mission, strategies and plans. Oversee the day to day operation, budgets, staff, managers, key decision-making and direction of company. Enforce, review, evaluate and and implement company policies and procedures.

Plan long-term and high-level strategies to improve organizational processesDevelop, administer and update companies' HR and operating procedures and policies as needed Review financial reports, A/R and budgets regularly to ensure company remains strong financially and employees manage finances correctlyFind ways to increase profitability while sustaining consistent growth of the companyLocate potential investment, alliances, mergers or partnership opportunities with other companies and individualsLead and motivate sales team in budgeting, forecasting, training, strategic and tactical planning to sell and grow core product line in multiple outlets, to realistically and consistently exceed company forecastEvaluate, negotiate and review for potential liability, all contracts and leases for facilities, fleet, co- packers, and distribution partners Total responsibility for day-to-day operations; demand planning, production, food safety and quality, inventory control, delivery, purchasing materials and finished goods both domestic and overseasManage the importation of goods process fluidly with brokers, bonds, freight forwarders

Managed the day-to-day operations of a sales floor with a $180K inventory as well as two satellite locations Coordinated and assisted in the merchandising and display decisions for the retail sales floor by accounting for seasonal trends, themes, and item synergy that realized 25% growth SPPY in first year of ownershipEvaluated the inventory to define new item opportunities during the product-purchasing process at store level and buying shows Developed and implemented all marketing and advertising campaigns, including print media, customer events, and mailings Oversaw a staff of eight employees, from benefits administration, salary, and workers’ compensation to performance evaluations Utilized MAS 90 accounting software to manage A\R, A\P and payroll functions and full P&L responsibility for a $1.2M enterprise

Oversaw an eight-state region that licensed soft drink bottlers to produce, distribute, and promote the Sunny Delight and Hawaiian Punch brands Led a territory with 65 licensed bottlers (call points) and annual sales of over two million cases Developed annual business plans, go-to-market strategies and entrepreneurial programs pursuant to bottler needs Provided sales and marketing leadership as well as training and field support to bottler sales personnel through co-travels, seminars, and meetings Optimized returns and negotiated customer requests for incremental monetary-funding support along with product and promotional activity Tracked and monitored business trends utilizing syndicated category data (Nielson/IRI) Conducted meetings with senior bottler management (President/VP) to secure concept agreements and annual volume/program objectives Ensured bottler compliance with license and marketing agreements and managed bottler funds (Market Development Fund dollars) and incremental monies that supported specific programs Served as the primary contact for the bottler and customer on all issues concerning brands Facilitated the seamless transition and sale of product packages and brands Managed packaging modifications and changes with purchasing and production departments Maintained product quality and distribution standards, in coordination with the P&G and bottler quality assurance teams at each production site Established a corporate P&G benchmark for demographic marketing with the highly successful multi-lingual coupon program

Presented, sold, and negotiated multimillion-dollar term agreements for retail space and exclusive distribution of Millstone Coffee to major retailers; clients included Kroger, Albertsons, Safeway, Walgreens, and Circle K. Managed all facets of the day-to-day Direct Store Door operations, providing sales and customer service leadership. Maintained the warehouse facility, truck fleet, product, and retail equipment inventory. Given ownership for the comprehensive opening of a new branch; successfully started up the branch within a 6 week operational window and delivered over $2M in sales during the first year of operation.Consistently surpassed quarterly goals by effectively supervising A/P and A/R functions and maintaining variance under maximums allowed; consistently led the company with the lowest inventory and budget variance levels.