Michael Adams Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Chief Marketing Officer and senior most executive (non-owner) for leading SaaS publisher of course materials for customers looking to acquire critical accounting certifications (CPA, CIA, CMA and EA). Hired to build and lead marketing organization for the accounting division of the company (85% of company revenues) while being responsible for growing.

Global marketing executive and top marketer for the world’s premier sports performance boarding school/academic institution and training facility. Led a team of 12 overseeing brand and product management, digital marketing, international marketing, content marketing and demand generation, and creative services focused on driving company revenue and EBITDA.

Atlanta, Georgia, US

Strategic marketing leader for the TRAVELTRAX business at TRX (a data management and business intelligence SaaS company supporting the travel industry).

• Founded shopper marketing consultancy focused on helping blue chip CPG companies developing winning shopper strategies and programs. Worked closely with senior marketing and sales leadership at The Coca-Cola Company.
• Developed comprehensive shopper strategy for The Coca-Cola Company and Target which ultimately led to TCCC becoming category captain and drove 12% revenue growth and 9% volume growth for the company, while growing.
• Built a joint innovation/new product development process between TCCC and Target that led to the introduction of two new products in Target and a number of new, in-store concepts for the beverage section within Target.
• Created “Turning Insights into Action” training program for clients’ shopper marketing organizations. The program helped shopper marketing managers learn how to turn critical insights into actionable strategies at the.

Atlanta, GA, US

Hand-picked to build revamped innovation/new product development process for the $4.5 billion consumer division of Georgia Pacific. Promoted three times in six years with the company.

Atlanta, GA, US

Responsible for Georgia Pacific’s largest consumer brand delivering over $1.2 billion in annual revenue and over $180 million in EBITDA.

Atlanta, GA, US

Responsible for GP’s Consumer Napkin Category, a $400 million business delivering $14 million in EBITDA annually. Lead a team overseeing Vanity Fair, Brawny, Mardi Gras, Sparkle and Zee branded products along with 56% of the U.S. Private Label business.

Atlanta, GA, US

Recruited to turn around $300 million Brawny brand, the number two brand in the category. Developed comprehensive marketing strategy and directed all elements in marketing mix to reverse trend and grow revenue, EBITDA and market share.

Chicago, IL, US

Responsible for the $420 million Ore-Ida franchise, the number two revenue generating brand and number one profit contributor in the Heinz portfolio of products worldwide, delivering over $120 million in EBITDA annually.

Purchase, New York, US

Directed all aspects of the marketing mix for Pure Premium, the #1 orange juice and #3 grocery brand with $1.2 billion annual sales, while simultaneously directing the Season’s Best relaunch for the first six months in this role.

Purchase, New York, US

Full marketing P&L accountability for the Single Serve portfolio, the company’s second most profitable business (33% of domestic profits) representing over $300 million in sales through alternative channels, including foodservice, c-store and military.