Michael Adams Email and Phone Number
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Michael Adams personal email
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Senior marketing and sales executive and general manager with a 25 year track record of building brands across highly competitive industry sectors to deliver exceptional revenue and profit gains. Core expertise in challenging, lean CPG, B2C, Direct to Consumer and B2B organizations varying from Fortune 100 companies (PepsiCo, Kraft Heinz, Georgia-Pacific), sports (IMG Academy), consumer service industries (Gleim Publications) and start-ups (Strategic Consulting Solutions at The Coca-Cola Company). Managed budgets from under $100K to over $65MM and led teams of two to 12 direct reports. Core competencies include Marketing Strategy and Planning, Brand Positioning, Brand Strategy, Advertising Development (Offline and Online), CPG, Omni-Channel Marketing, International/Global Marketing, Sports Marketing, PR, P&L Management, Innovation and New Product Development, eCommerce, Sales Conversion Funnels, Digital Marketing Campaigns, Digital Media, Content Marketing/Strategy, Website Development, SEO/SEM, Social Media, CRM/Marketing Automation Systems, Customer Acquisition and Retention, Lead Generation/Nurturing, Customer/Channel Segmentation, SaaS (B2B and B2C), Sales Analytics, Pricing Analytics, Business Development, Unmet Consumer/Customer Needs Analysis, Process Design and Implementation.
Wincup
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Vice President, Innovation, Sustainability And MarketingWincup Apr 2022 - PresentAtlanta, Ga, Us
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Sr. Director, Innovation, Sustainability And MarketingWincup Sep 2020 - Mar 2022Atlanta, Ga, Us
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Sr. Director Of MarketingGleim Internet, Inc. 2017 - 2019Chief Marketing Officer and senior most executive (non-owner) for leading SaaS publisher of course materials for customers looking to acquire critical accounting certifications (CPA, CIA, CMA and EA). Hired to build and lead marketing organization for the accounting division of the company (85% of company revenues) while being responsible for growing eCommerce channel. Reporting to the CEO, I created and led organization of seven team members including brand and product marketing, marketing communications, digital marketing and eCommerce.
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Director Of MarketingImg Academy (A Division Of Endeavor) 2013 - 2017Global marketing executive and top marketer for the world’s premier sports performance boarding school/academic institution and training facility. Led a team of 12 overseeing brand and product management, digital marketing, international marketing, content marketing and demand generation, and creative services focused on driving company revenue and EBITDA at 15% per year. Global leader with experience marketing in North and South America, China, Japan, Europe and Russia.
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Product Marketing Director - TraveltraxTrx 2012 - 2013Atlanta, Georgia, UsStrategic marketing leader for the TRAVELTRAX business at TRX (a data management and business intelligence SaaS company supporting the travel industry). -
President And FounderStrategic Consulting Solutions, Inc. 2007 - 2012Founded shopper marketing consultancy focused on helping blue chip CPG companies developing winning shopper strategies and programs. Worked closely with senior marketing and sales leadership at The Coca-Cola Company and Target, Inc. along with multiple retailers across the Mass Merchandise, Club, Value, Drug and Grocery Channels.• Developed comprehensive shopper strategy for The Coca-Cola Company and Target which ultimately led to TCCC becoming category captain and drove 12% revenue growth and 9% volume growth for the company, while growing Target’s market share in the sparkling and still categories.• Built a joint innovation/new product development process between TCCC and Target that led to the introduction of two new products in Target and a number of new, in-store concepts for the beverage section within Target.• Created “Turning Insights into Action” training program for clients’ shopper marketing organizations. The program helped shopper marketing managers learn how to turn critical insights into actionable strategies at the store level.
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Director Of Innovation, North American Tissue, Towel And Napkin ProductsGeorgia-Pacific Llc Sep 2006 - May 2007Atlanta, Ga, UsHand-picked to build revamped innovation/new product development process for the $4.5 billion consumer division of Georgia Pacific. Promoted three times in six years with the company. -
Director Of Marketing, Quilted Northern Bath TissueGeorgia-Pacific Llc Apr 2005 - Aug 2006Atlanta, Ga, UsResponsible for Georgia Pacific’s largest consumer brand delivering over $1.2 billion in annual revenue and over $180 million in EBITDA.
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Director Of Marketing, Retail Napkin PortfolioGeorgia-Pacific Llc Nov 2002 - Mar 2005Atlanta, Ga, UsResponsible for GP’s Consumer Napkin Category, a $400 million business delivering $14 million in EBITDA annually. Lead a team overseeing Vanity Fair, Brawny, Mardi Gras, Sparkle and Zee branded products along with 56% of the U.S. Private Label business.
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Sr. Brand Manager, Brawny Paper TowelsGeorgia-Pacific Llc Apr 2001 - Oct 2002Atlanta, Ga, UsRecruited to turn around $300 million Brawny brand, the number two brand in the category. Developed comprehensive marketing strategy and directed all elements in marketing mix to reverse trend and grow revenue, EBITDA and market share.
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Sr. Brand Manager, Ore-IdaThe Kraft Heinz Company 2000 - 2001Chicago, Il, UsResponsible for the $420 million Ore-Ida franchise, the number two revenue generating brand and number one profit contributor in the Heinz portfolio of products worldwide, delivering over $120 million in EBITDA annually. -
Brand Manager, Tropicana Pure Premium Orange JuiceTropicana Jun 1998 - Jan 2000Purchase, New York, UsDirected all aspects of the marketing mix for Pure Premium, the #1 orange juice and #3 grocery brand with $1.2 billion annual sales, while simultaneously directing the Season’s Best relaunch for the first six months in this role. -
Brand Manager, Single Serve BrandsTropicana Jun 1997 - May 1998Purchase, New York, UsFull marketing P&L accountability for the Single Serve portfolio, the company’s second most profitable business (33% of domestic profits) representing over $300 million in sales through alternative channels, including foodservice, c-store and military.
Michael Adams Skills
Michael Adams Education Details
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The Wharton SchoolMarketing And Management
Frequently Asked Questions about Michael Adams
What company does Michael Adams work for?
Michael Adams works for Wincup
What is Michael Adams's role at the current company?
Michael Adams's current role is VP of Marketing | CPG | General Manager | Innovation | Sustainability | eCommerce Growth Driver | Brand Builder.
What is Michael Adams's email address?
Michael Adams's email address is md****@****ail.com
What schools did Michael Adams attend?
Michael Adams attended The Wharton School.
What skills is Michael Adams known for?
Michael Adams has skills like Strategy, Marketing Strategy, Competitive Analysis, Marketing, Brand Management, Strategic Planning, Cross Functional Team Leadership, Leadership, Marketing Management, Management, Advertising, Online Marketing.
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