Michael A.

Michael A. Email and Phone Number

Corporate Director Digital Marketing at The Middleby Corporation @ The Middleby Corporation
Michael A.'s Location
Allen, Texas, United States, United States
Michael A.'s Contact Details

Michael A. personal email

n/a
About Michael A.

Branding and marketing specialist with over thirty years of experience. Extensive experience developing and implementing print and online marketing strategies that increase qualified leads. A self-motivated leader that develops strong relationships and cooperation among interdepartmental teams.

Michael A.'s Current Company Details
The Middleby Corporation

The Middleby Corporation

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Corporate Director Digital Marketing at The Middleby Corporation
Michael A. Work Experience Details
  • The Middleby Corporation
    Corporate Director Digital Marketing
    The Middleby Corporation Jun 2019 - Present
    Elgin, Il, Us
    Responsible for the development and management of digital transformation initiatives across the Middleby portfolio of 80 + brands. • Championed initiative to implement a company-wide Product Information Management (PIM) system utilizing Akeneo PIM Enterprise Edition software• Orchestrating a corporate vision to align brand websites on one CMS to increase efficiency of deploying new web technologies and security protocols• Designed and launched the Click & Brick initiative with select dealers to drive sales leads by 122% since launch• Website development and management for Middleby.com which has led to an increase of users by 154%• Development and manage PPC campaigns with a budget of over one million per year to drive leads for brands • Implement SEO strategies that expanded website traffic and increased organic ranking for keyword searches across all Middleby brand websites
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  • Standex International
    Senior Marketing & Website Manager
    Standex International Aug 2015 - Jun 2019
    Salem, New Hampshire, Us
    Responsible for the development and management of national B2B demand-generation marketing programs, including creative design, project execution, and ROI tracking. Responsible for all brand management, website content development, UX, and CMS management. • Rebranded and designed UX for bkideas.com, bakerspride.com, and ultrafryer.com• Implemented SEO and SEM strategies that expanded website traffic and increased organic ranking for keyword searches• Developed all sales presentations and marketing collateral• Responsible for all website content management and website performance• Created training and marketing videos for product verticals• Responsible for KPI’s, analytic reporting, and website statistics• Developed PPC, email, and social media marketing campaigns
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  • U.S. Memory Care
    Director Of Marketing
    U.S. Memory Care May 2014 - Jul 2015
    Developed and implemented all brand positioning and multi-channel marketing programs to increase awareness and leads. Managed a team of seven sales associates.• Developed brand identity and all marketing materials• Increased website traffic over 163% from previous year• Delivered high-quality leads that converted 42% of internet inquiries to visits and 51% of visits to sales
  • Harbor Retirement Associates
    Director Of Marketing
    Harbor Retirement Associates Nov 2010 - May 2014
    Vero Beach, Fl, Us
    Responsible for developing and implementing digital media strategies that increased leads for twenty communities across the nation. Managed team of twenty sales associates and their multi-channel marketing initiatives and sales strategies.• Rebranded the company, generating expansive growth and brand awareness • Increased marketing leads by 132% and move-ins from marketing leads by 143%• Developed a marketing strategy for a new community that secured over forty pre-opening reservations
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  • Dhi Advertising And Design
    Executive Art Director
    Dhi Advertising And Design Jan 2004 - Nov 2010
    Worked directly with agency clients to develop and execute strategic brand awareness campaigns. Created new brands for a wide variety of industries, including: financial, luxury travel, aviation, ecommerce, real estate, hospitality and senior living.• Managed client relationships and advertising budgets• Mentored a creative staff of five• Presented with eight national design awards during tenure• Secured highly profitable new business accounts
  • United States Tennis Association
    Senior Art Director
    United States Tennis Association Nov 1999 - Oct 2003
    Purchase, New York, Us
    Directed the Creative Services Department with full responsibility for creating marketing materials for national tennis programs and the US Open Tennis Championships. • Designed and produced a wide range of marketing materials in collaboration with senior executives• Developed Arthur Ashe Stadium environmental graphics for US Open Tennis Championships• Designed US Open Tennis Championships advertising campaigns• Introduced new direct mail campaigns, saving the USTA Membership Department 30% in printing costs
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  • Ilium Associates
    Graphic Designer
    Ilium Associates May 1996 - May 1997
    Bellevue, Washington, Us
    Created and designed advertising campaigns, maps, posters and brochures for public sector clients such as the Los Angeles Department of Transportation and Delaware DART.
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  • Signature Images
    Graphic Designer
    Signature Images Aug 1993 - Jan 1995
    Created and designed advertising campaigns, maps, posters and brochures for public sector clients including the Los Angeles Department of Transportation and Delaware DART.

Michael A. Skills

Production Marketing Management Corporate Identity Packaging Direct Marketing Leadership Team Building Social Media Illustrator Brand Development Dreamweaver Marketing Communications Planning Graphic Design User Experience Sales Photoshop Web Design Brochures Digital Marketing Advertising Promotions Integrated Marketing Strategic Planning Lead Generation Seo Strategy Media Planning Sales Management Online Advertising Budgeting Marketing New Business Development Marketing Event Planning Direct Mail Social Media Marketing Creative Direction Advertising And Design Email Marketing Budgets Management Art Direction Public Relations Marketing Consulting Logo Design Marketing Strategy Adobe Creative Suite Creative Development User Experience Design Indesign Ppc

Michael A. Education Details

  • The Art Institutes
    The Art Institutes
    Visual Communications

Frequently Asked Questions about Michael A.

What company does Michael A. work for?

Michael A. works for The Middleby Corporation

What is Michael A.'s role at the current company?

Michael A.'s current role is Corporate Director Digital Marketing at The Middleby Corporation.

What is Michael A.'s email address?

Michael A.'s email address is jo****@****ast.net

What schools did Michael A. attend?

Michael A. attended The Art Institutes.

What are some of Michael A.'s interests?

Michael A. has interest in Restoring Classic Trucks, Environment, Education, Hiking, Camping, Muay Thai, Jujitsu, Eating Great Food, Fishing.

What skills is Michael A. known for?

Michael A. has skills like Production, Marketing Management, Corporate Identity, Packaging, Direct Marketing, Leadership, Team Building, Social Media, Illustrator, Brand Development, Dreamweaver, Marketing Communications Planning.

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