Helping D2C businesses drive eCommerce growth and grow their online share exponentially through high yielding performance media across Meta, Google, TikTok and other platforms.Businesses we help/helped:Sisters & Co.Resonate HealthAeroeKids Ride ShotgunMamanThreadsFeed My FurbabyMicromed ProbioticsNoode Premium ProteinBare Marine CollagenQuashedThin LizzyTV ShopCommunicate MediaEight PM

Working with agencies and clients to deliver best in class social media strategies and help monetize their social investment and track tangible ROI.I've worked with, on or for some the biggest name brands in digital advertising and e-commerce in New Zealand, such as: Tourism New Zealand, Vodafone, Countdown, Briscoes/Rebel Sport, NZ Police, Pernod Ricard (Absolut - Jameson - Chivas - Church Road - Stoneleigh), Thin Lizzy, Scania, NZ Rugby, Auckland Council, Hubbards, Movenpick, Dunkin Donuts and others

Leading a team of passionate social media aficionados that focuses on delivering creative solutions, media strategy, business growth, direct response and ROI for:HannahsNumberone ShoesDunkin' Donuts New ZealandTradifyNew Zealand NaturalScania New ZealandThin LizzyMovenpickKillinchy GoldZilchChildLife EssentialsToro ChurroHubbards

Leading social strategy and content planing across Ogilvy clients.Subject matter expert on Facebook and Instagram advertising.Writing always-on and tactical content strategies, and designing campaigns to deliver various business objective such as brand awareness, purchase intent, online conversion and product education.Presenting to senior leadership teams across the agency's clientsClient/project list includes:- Countdown- Briscoe Group (Briscoes - Rebel Sports - Living & Giving)- numberone Shoes- Sealord- Huawei New Zealand- NZ Police- NZ Corrections- Huggies- Pernod Ricard Winemakers (Jameson Irish Whiskey - Chivas - Absolut Vodka - G.H.Mumm Premium Champagne - Church Road Wines)

Manage creative and media plans with agency partners across social media platforms.Go-to-markets communications management for Social on all key campaigns across brand, consumer, enterprise, segment and retail marketing.Full responsibility of social media content calendar across paid and owned activity.Manage relationship with Facebook NZ to ensure that Vodafone is utilizing the best and latest technologies in social advertising and adopting creative best practice with all produced content.

Manage global representation of New Zealand as a holiday destination across all Social Media channels.Member of the core team managing Tourism NZ multi-million dollar global media partnerships with Google and Facebook - the largest Social investment in NZ, and one of the largest in APAC.Working with offshore teams and agency partners on Social Media projects and campaigns in US, UK, Brazil, Germany, Japan, China, Indonesia, Australia and others.Co-establishing Tourism NZ global Social strategy in Paid, Owned and Earned marketing activities, with integration across different organizational efforts in PR, Events, Special Interest Tourism, etc.Participated in multiple workshops and creative sessions at Facebook and Google headquarters in California and Sydney, working closely with different agency partners around the world such as Contagion, NZ, Whybin/TBWA, Australia, and Razorfish, US & Europe.Member of project teams behind 100% Pure New Zealand's most world famous Social executions such as #NZdronie, #5X1NZ and #NZmustDO, some of which received global media coverage by CNN, Sydney Morning Herald, Mashable and Daily Mail.Working with global Social Influencers on brand ambassador campaigns generating more than $6m of earned advertising value.Producing monthly performance reports to all senior leaders including CEO. Contributing to the quarterly report for the governing board of New Zealand Tourism, and frequently contributing to the Prime Minister's brief.Prepared and delivered a 90 minute learning program on the Art & Science of Social Media to various member of the organization around the world, and have later been invited by Facebook NZ to deliver an excerpt of that at the Facebook Open House event in Auckland to a large audience of advertising professionals.

Manage and produce social media content calendar for all Vodafone NZ social channels (Facebook, Twitter, YouTube, etc.) to support the business KPIs in reach, activiations and brand sentiment.Build strong relationships and liaise with stakeholders; product & segment managers, media agencies, and creative agencies on supporting all Vodafone products and service on social media.Participate in the Go-to-Market planning and execution for major project launches such as iPhone 5, 4G and various mobile and broadband propositions.Produce monthly reports and insights for CEO/execs and senior leadership teams on Vodafone social media performance across channels including engagement, competitors activity and customer feedback.

Responsible for recruitment of all front line sales staff across all Vodafone retail stores all over New Zealand.Managing Vodafone Resourcing representation in different social media channels including "Vodafone NZ Careers" on Facebook.

A part-time internship in the External Communications team as part of my Co-Operative education program during my post graduate study in Communications at AUT. (I have choose Vodafone NZ to be my topic of research in terms of its representation on Social Media)Conducted a research on Vodafone's use of Social Media against 3 major Vodafone OpCos and 3 other corporations; analyzing the organizational use of Facebook & Twitter in areas of PR, brand engagement, customer service and others. The research has been an academic success and has been very well received within Vodafone NZ.

A part-time customer care post while conducting my post-graduate studies at AUT.The role involved receiving on-account customer calls and resolving billing and technical queries while providing a service that is up to Vodafone NZ NPS standards of customer satisfaction.

Leading a sales team of 24 members (20 sales reps, 2 closers & 2 shift managers). Promoting Google advertising solutions to small and mid-sized companies in USA, Canada, Australia, UAE and South Africa.Managing high value client relationships, negotiations and acquisitions.Starting the project from scratch, hiring all team members and expanding into an around the clock operation with high selling achievements in 3 continents.

Managing a sales team responsible for promoting mobile telecommunications to business in USA.high value client negotiations and new accounts acquisitions.

Managing a team of 15 mobile service advisers at the Vodafone NZ contact center located in Vodafone, Egypt.Monitoring team performance and quality of service provided according to the required standards provided through the Vodafone NZ Statement of Work.Producing development/coaching plans to Vodafone NZ CSRs in Cairo in order to achieve the desired KPIs (SL, AHT, qual score, etc.)Ownership of different operation wide performance and process improvement projects