Michaela Booth Email and Phone Number

I direct the UX design and research work for the flight crew vertical - pilots and flight attendants. I work closely with business and IT stakeholders on strategy and scope definition and manage the design and research resources (both in-house and agencies) delivering the work.

I led the design work for employee facing mobile and desktop tools and have been engaged with 20+ internal-facing applications collaborating closely with business and development stakeholders, identifying requirements, performing discovery research, creating project plans, designing wireframes and user flows, collaborating with and mentoring other designers, creating prototypes, and planning and executing usability research, as well as advocating for and educating stakeholders about User Experience as a whole.

Participating in a cross-functional agile team designing the Walgreens iPhone and Android native mobile apps, I represent User Experience alongside research, visual design, copywriting, product management, development and QA. I define user requirements in response to business goals working with product management and create process flows, wireframes and design specifications.

As a member of the UX team, I conceptualize and design mobile and web applications for CRM consulting clients. I was involved in discovery sessions, client ridealongs, screenflow creation, low and high-fidelity wireframe design, and the creation of development assets & interface specifications.

As a member of the UX team at Sears, I work alongside other designers, user experience architects, copywriters, developers and project managers to design the best experiences for our members. I'm responsible for designing the experiences for the Kmart clothing vertical including landing pages, heroes, and brand showcases. I work with other user experience architects to conduct competitive analysis, interviews, brainstorms and wireframing activities as well as presenting research and designs to clients.

As a freelance visual designer on the User Experience Team, I designed e-commerce websites. Working closely with user experience architects, I created visual designs and layouts for responsive retail sites.

I was the designer and developer on the Marketing Team. Responsibilities included design, usability, development and SEO of the external facing marketing site as well as other digital presences including social media sites. Other projects included conducting A/B tests on lead generating sites, and designing the intranet.

I was the graphic and web designer for the global Digital Media and Interactive Marketing Team. I was responsible for the visual design, user experience design, and HTML/CSS of the global suite of marsh.com sites as well as microsites, landing pages, and e-mail newsletters. While I was at Marsh, the team was very small and I was the only visual and experience designer on the global team. I was highly involved in the conceptualizing, designing and execution phases of the design process. Working with the various team members and colleagues from other departments responsible for creating content, I conceptualized and designed web pages, landing pages and microsites taking into account overall marketing goals, user experience and branding guidelines. I would then code the designs using HTML/ CSS into skins to be used in the content management system.I worked with local regional designers across the world to ensure all Marsh sites aligned with the branding guidelines. I worked with the design team responsible for the parent and sister companies' brand guidelines to help form Marsh's web guidelines.

At this small agency, I conceptualized, designed and coded websites for clients mainly in the financial industry. Involved in the process from beginning to end, I brought designs from the conception and planning phase through to the coding and execution phase. Other skills acquired include working with pre-existing brand guidelines, creating new branding, site maintenance, HTML, CSS, Joomla.

I assisted with the rebranding of this public affairs agency as part of a study abroad internship program in London. I worked directly with the head of the company to implement changes to the logo, printed materials and website.

I interned at this contemporary art museum as a production designer for the Design and Publications department.