With a zest for variety, Michaela Eichenbaum has held positions where she has mastered new skills and developed a keen sense of how to make a statement for the brands and personalities she works with. Moving to SoCal from her native New Hampshire in 2011, she began her West Coast career at Surfing Magazine. Passionate about defining the spirit and identity of brands, she developed campaigns at Wasserman Media Group and implemented retail brand marketing and management at flagship stores across the US for O’Neill. This continued in her work for Stance where she managed the creative process and team and created content across the globe.In her spare time, she co-founded the Ladies’ Shred Society, a community of women with a passion for board sports, and produced their annual event.Michaela Eichenbaum founded Oak Street in 2019. She has been producing and creating content to customize and curate brands needs for over eight years. She has sat at the helm of global brands managing the entire creative process, from idea conception to international asset distribution. She has vision for the big picture but knows the magic hangs in the details.