Michaela Fraser Email & Phone Number

Culver City, Ca, Us

Beverly Hills, California, Us

Culver City, California, Us

· Responsible for the user experience of meundies.com and defined the digital product roadmap focusing on technical advancement and expansion· Led the website re-platform to move the business from a custom built architecture on Solidus to Shopify Hydrogen· Managed the site merchandising team and strategized optimizations for successful weekly print launches· Wrote user stories and provided technical requirements for current and future site· Helped define the A/B testing roadmap and conduct new tests in a 3-week sprint cycle· Partnered closely with the Technical Project Manager to lead sprint ceremonies to align with roadmap· Analyzed data for weekly reporting, focusing on metrics to optimize subscription program

Seattle, Us

• Defines and executes the product roadmap for girlfriend.com• Identifies opportunities to improve the customer’s user experience through user research and A/B testing• Leads and defines the strategy for a conversion rate optimization program with third party agency• Re-launched girlfriend.com as headless in October 2021 to improve site speed and conversion rate• Designed and defined the technical requirements for the onsite bundle experience • Manages a team consisting of a Site Merchandiser, Product & UX Coordinator, as well as an external development agency

Au

• Managed two Shopify Plus stores (USA & Australia) that serve over 6 million monthly visitors worldwide• Owned the UX/UI design of the websites and mobile apps and championed the voice of the Princess Polly customer• Defined the ecommerce product roadmap in an ever evolving industry by championing the customer and working cross-functionally with teams across the global organization• Optimized and continuously enhanced the Princess Polly US and AU mobile apps with Tapcart• Managed third party tech vendor relationships and workloads, primarily the Shopify development agency

Au

• Designed wireframes and clickable prototypes and managed the development lifecycle• Led a conversion rate optimization program with external agency and increased conversion rate from 1.08% to 2.2% over 12 months • Optimized website personalization with Nosto and added product recommendations throughout website• Launched the Princess Polly US and AU mobile apps in February 2020. Grew the app usage to account for 25% of total sales globally.

Marina Del Rey, Ca, Us

• Managed the development lifecycle of ecommerce web products from inception to launch for new builds on Magento 2 and maintenance of live Magento 1 B2C websites• Partnered with internal team of creatives, Technical Leads, and Developers to prioritize and translate client requirements into user stories in JIRA• Developed project plans and roadmaps, outlining milestones and risk in Smartsheet• Tracked budget and resource allocation to prepare monthly invoices• Maintained technical documentation and provides weekly status reports to executives, clients and other stakeholders• Enhanced client relationship by identifying new opportunities to improve their online presence and ultimately increase revenue

Burbank, California, Us

• Managed technical platform development projects involving the digitization of archival content for large entertainment brands • Controlled operational requests and resource workload in an Agile environment using Jira to manage sprints and daily scrum meetings• Held responsibility of the processing, delivery, and quality control of asset management between client and internal departments• Forecasted and tracked project progress each week to reconcile monthly project totals in preparation for end of month billing

El Segundo, Ca, Us

• Managed over 20 website implementation projects simultaneously for local governments from contract execution to launch• Primary liaison between client and team of Graphic Designers, Developers, Trainers, Content Migrators, and Network Administrators• Communicated with the client on a daily basis through email, phone, and presentations when necessary to ensure expectations are exceeded• Managed project budget and resource allocation• Developed and maintains project schedules• Assisted in research for UX studies and presentations using Google Analytics and user testing• Trained clients in how to use Vision's proprietary CMS and how to manage their website• Performed QA on websites in soft launch to make sure bugs are fixed before the site went live

Santa Monica, California, Us

• Managed the delivery of 15+ website projects (eCommerce, medical, financial) simultaneously using Basecamp and Roadmap• Communicated with clients on a daily basis to ensure each project was on schedule and deadlines were met• Created wireframes in Axure during the planning phase to map out the navigation and structure of the website• Guided websites from initial strategy through planning, design, and programming phases to final launch• Maintained the client relationship post-launch by managing maintenance requests• Edited websites according to maintenance requests in WordPress, Magento, and HTML

• Designed photography book jackets and layouts using InDesign• Edited film and digital photographs using Photoshop• Organized and consolidated inventories with thousands of film and digital photographs• Maintained and updated content for his online portfolio, www.philiptrager.com• Assisted in selecting and editing of photographs for Mr. Trager's exhibition at the New York Public Library that ran from October 2012 to February 2013

Toronto, On, Ca

• Designed wireframes, mockups, and sitemaps for cross-platform websites • Assisted in designing graphics to promote clients’ work on Facebook and Twitter• Performed UX and UI testing for quality assurance of new interactive websites for clients including Deloitte, Red Cross, and Washington Post• Helped the producer with wide-scale project management and coordination to ensure tight deadlines were met for each designer and developer in the studio• Assisted in development of new WordPress themes for clients using PHP

Montreal, Quebec, Ca

• Assisted in opening the brand's flagship store in Toronto, November 2014• Incorporated the brand's eCommerce practices in-store by offering online discounts and promoting the unique online membership• Operated cash functions using Tulip Retail (http://tulip.io/), troubleshoots transaction issues, and balances the cash drawer• Provided customers with the highest level of care to drive sales and reach monthly revenue goals by educating customers on the brand and monthly collections

Carlstadt, New Jersey, Us

• Created custom color profiles for digital inkjet printers in the Advanced Color Technology lab to ensure color consistency across printed products• Measured test charts to analyze data for new software with a spectrophotometer • Measured color swatches for clients like Proctor & Gamble, Fujifilm, and Ricoh

Toronto, Ontario, Ca

• Maintained and updated the content on simcoehealth.ca using WordPress • Enhanced SEO by monitoring trends and implementing Google Analytics and Google AdWords• Designed the seasonal newsletter using MailChimp to reach 1,500+ clients

Vienna, Vienna, At

Vienna, Vienna, At

• Provided assistance in sales, public relations, customer service, and order fulfillment departments• Executed a wide range of tasks such as business development and press research, coordinate media samples, assist in event planning and installing various art exhibitions• Designed monthly newsletters and press releases to reach over 200 clients• Drafted content with writing, photos, and graphics for blog posts after workshops and events for the company’s online magazine, which can be seen under my publications

Bachelor Of Technology, Graphic Communications Management

Continuing Education Course, Computer Programming, Specific Applications

Bachelor'S Degree, Mobile Technology/Print Media Production