Michaela Goetze Email & Phone Number

I am an experienced data-driven and results-orientated Head of Digital Commerce an expert in designing and delivering innovative digital marketing strategies that generate sales and build brand awareness for an international portfolio of clients. Throughout my career, I have developed skills in leading high-performing teams, including direct employees, suppliers, and agencies, and embedding a culture of excellence needed to deliver effective automated solutions.I am adept at utilising technology to capture and analyse customer research and data, unearth insights, and shape and execute innovative digital programmes. I have abilities in quickly understanding business levers to create effective campaigns, integrating multi-channel activities to execute against client objectives and maximise ROI. Among my key strengths is my ability to connect market intelligence with business acumen to identify key messaging suited to the development of a consistent customer engagement.During my career, I have led and collaborated on several innovative and successful marketing programmes to execute against key business objectives. Notable accomplishments include:◼️ Designed and implemented a new SEO strategy to improve search query results, optimising website, metatags and regular blogs to drive clicks for keywords up by 250%.◼️ Optimised contract and programme with key partners to deliver x5 increase in monthly sales through affiliate marketing activities.◼️ Launched Black Friday campaign that delivered 25% sales in 2 weeks, one of the best-performing campaigns in company historySpecialities:⭐ Strategy Formulation / Business Planning ⭐ Digital Marketing (Strategic & Tactical) ⭐ Client Relationships ⭐ Negotiation & Influencing ⭐ Consultative Based Sales ⭐ E-Commerce ⭐ Business Development ⭐ Technology Development & Integration ⭐ Project Management ⭐ Stakeholder & Vendor Management ⭐ Campaign Analysis & Reporting ⭐ Budget Management / Cost Control ⭐ Process Improvement / System Optimisation ⭐ Brand Development ⭐ Team Leadership & Development

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  Head Of Digital Commerce

  Tui

  Mar 2024 - Present - Zürich, Schweiz