I've been an entrepreneur since childhood, as a kid selling various stuff. As a teen, I found the holy bible "Global Sources" and started to import Super Magicon to the Super-Nintendo, NEO-GEO consoles, etc. which was a wild success at the time. In the 1990s founded one of the larger traders of Computer Parts in Sweden at the time, bought hard drives, CPUs, graphics cards, etc. on the spot market. 1997 I co-founded an importer/retailer of region-free DVD Players and imported DVDs from the States, later sold the company in 2001 but kept the adult eCommerce of the DVD import business which evolved into Purefun Group.Today working mainly with product development, branding, purchasing, and business development in general.