I leverage my experience in building and leading international teams. I share what has helped me be successful, satisfied, healthy, and balanced in my career so far, how to deal with challenges, and restart a career after leaving the corporate world.I have a career in international business: • In the pharmaceutical industry, biotechnology, and the field of rare diseases. • In various positions in local, regional, and global teams as Country Director, Central Eastern European Lead for Rare Diseases, Director of Patient Advocacy for Europe+ at Biogen.In the Czech Republic, I launched the first drug for a rare disease and was involved in the establishment of the Academy of Patient Organizations (APO), which improved the position of patients. I am convinced that patients are the true experts on their diseases, and that it is very important for pharmaceutical companies and healthcare systems to work in partnership with them.Thanks to my role in Biogen’s Global Team, I expanded my experience working in international teams based on the principles of diversity.In 2023, I left the corporation and started my own business.I mentor business owners, managers at various levels, employees, and different professional experts.I perceive the topic of age management as important for today's times. I connect companies and candidates aged 55+, and also provide consultations for companies and candidates.My intention is to transfer business experience into healthcare, contribute to positive changes for the benefit of patients and healthcare workers, support patient partnership in healthcare, and promote leadership principles among medical professionals according to the concept of People-Centric Care.I collaborate on projects in the pharma industry: product launches, patient engagement, etc.
Freelance
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Age Management ConsultantFreelance Oct 2023 - Present• I connect companies with candidates aged 55+ • I organize panel discussions between companies and senior candidates • I help candidates prepare for leaving their jobs and guide them through the next steps after leaving their previous employment (work and other activities, work-life balance) • I assist candidates with interview preparation • I connect them with the other experts (LinkedIn profile preparation, communication, etc.)
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Consultant In The Pharmaceutical And Biotechnology IndustriesFreelance Oct 2023 - Present• I analyze the market in specific therapeutic areas, its segments, and potential • I connect clients with medical specialists, patient organizations, and other experts in the field • I implement pre-launch activities• I introduce companies to the principles of collaboration with patient organizations, and we work together on patient engagement strategies
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Business MentorFreelance Oct 2023 - Present• I mentor within companies and with individuals • I meet with clients individually, both in person and online • We work long-term on the issue defined with the client • Together, we set a long-term goal and the individual steps to achieve it • We discuss the client's situation in detail and find solutions together • I share my experiences with clients and inspire them with my practice • I combine coaching with mentoring • We address topics such as work-life balance, time management, avoiding burnout, strengthening one's position, communication with superiors and colleagues, preparing to leave a corporation, and more • I support women in new business ventures
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Patient/People Centric Care ConsultantFreelance Oct 2023 - Present• I am transferring my experience of working with patient organisations in the Czech Republis and abroad to inspire healthcare to work more closely with patient representatives• My intention is to improve the emotional environment for patients and hospital staff• I am in training for People CentricCare certification in the US• I share experiences with stakeholders accross health care: physicians, policy makers, hospital directors, health insurance companies, non-profit organisations• I connect them to create the foundations for future projects and collaborations
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Director Patient Advocacy Europe/Canada/Partner Markets, SmaBiogen Jun 2019 - Sep 2023• I was responsible for creating and implementing strategies for Biogen's collaboration with patient organizations in the areas of SMA and rare diseases in Europe, Canada and other countries• Managed the cooperation of the company and patient organizations on various projects aimed at improving the quality of life of patients and their surroundings• Brought the expert opinions of patient organizations as patient representatives to the company and ensure that the perspective of patients and their caregivers is included in the internal goals of the company's SMA portfolio, including research • In my work I connected my experience with patient organizations and their role in the healthcare system, knowledge of the pharmaceutical business and orientation in the healthcare environment -
Sma Lead Central Eastern Europe (Czech Republic, Slovak Republic, Hungary, Slovenia, Poland)Biogen Nov 2017 - May 2019Prague, The Capital, Czech Republic• I assembled and led an international team that successfully launched Spinraza on the markets in the Czech Republic, Slovakia, Hungary, Slovenia and Poland• The team consisted of 5 Care Managers in 5 countries who coordinated the project in their localities• I managed communication and project work in a team, often virtually• We jointly implemented regional strategies in the local environment• Teams mapped markets, identified the situation and, in collaboration with physicians and other authorities, directed activities to bring the drug to market• In cooperation with internal teams in individual countries, we received reimbursement for Spinraza for specifically defined groups of SMA patients
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Vice President Of The BoardAifp - Asociace Inovativního Farmaceutického Průmyslu Nov 2011 - Dec 2017Prague, Czechia• I led a working group for innovation, the aim of which was to raise awareness of the benefits of innovative treatments for patients and society, and to contribute to better availability of innovative medicines for Czech patients• The members of the group were colleagues from various pharmaceutical companies, members of the AIFP• Within the group, I initiated an educational project for Czech patient organizations APO: Academy for Patient Organizations• The existence of APOs results in professional independent patient organizations that become respected partners of health authorities, patients and their surroundings.• We have also initiated other joint educational projects to support raising awareness of innovative treatments• These were projects: “I know my drugs” (to reduce drug interactions), the Drug Glossary, and the first analysis of health and social data in multiple sclerosis and Bechterew's disease (results are publicly available)• The project helped to gain a different perspective on the impact of chronic diseases on patients and society • My knowledge of the environment of rare and autoimmune chronic diseases and my expertise in biotechnology helped me a lot in my work. • In my role on the Board, I also participated in setting AIFP priorities and strategies -
Country DirectorBiogen S.R.O., Czech Republic May 2010 - Oct 2017PragueI managed the Czech branch of the company• Assembled and led a medium-sized team consisting of experts in the commercial field, finance, medical support, regulatory and other professions.• Together with colleagues, we launched 3 drugs for multiple sclerosis • We also implemented a successful launch of Spinraza, a so-called orfan drug for the treatment of spinal muscular atrophy in the Czech Republic• We achieved drug reimbursement for patients with the most serious form of SMA, despite the non-existent process for reimbursement of orfan drugs in the Czech Republic • In my role, I was responsible for the turnover and financial results of the branch, for business development, implementation of strategies, budget management
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Business Unit ManagerWyeth Oct 1994 - Dec 2009Czechia• I worked out from the position of a medical representative through the role of product manager to the Business Unit Manager• Created and led a team of commercial, marketing and medical professionals • With the team, we successfully launched a biological treatment for rheumatoid arthritis, psoriasis and psoriatic arthritis on the Czech market (Enbrel )• It was a very successful project - at that time, the availability of these innovative drugs in the Czech Republic was low• Thanks to this experience, I learned to know the Czech medical environment, legislation, processes associated with the reimbursement of medicines, HTA process - the basics of pharmacoeconomics• I got to know the role of individual stakeholders in healthcare, including the important role of patient organizations
Michaela Hrdlickova Education Details
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Microbiology, Molecular Biology -
Academy Of Health Care Management Čelákovice/Auburn UniversityBusiness Administration And Management, General
Frequently Asked Questions about Michaela Hrdlickova
What company does Michaela Hrdlickova work for?
Michaela Hrdlickova works for Freelance
What is Michaela Hrdlickova's role at the current company?
Michaela Hrdlickova's current role is Business mentor - Practitioner EIA ■ Age management ■ International leader ■ Patient engagement expert■ Biotech industry, healthcare.
What schools did Michaela Hrdlickova attend?
Michaela Hrdlickova attended Masaryk University Brno, Academy Of Health Care Management Čelákovice/auburn University.
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