Michaela Janíková Email & Phone Number

France

France

Expert in working with Bloomreach Engagement (former Exponea). Supporting clients with their CRM strategies.Expert in:- Retention strategies for existing customers- Personalization- Customer Behaviour- Omnichannel CommunicationLeader in Internal Initiatives- Leading Strategic initiative to achieve bigger internal efficiencies and growth- Cooperation in developpment of internal projects- Project Management of internal and external projects

Fiji

Marketing audit of current activities and preparation of marketing strategy to increase the sales and notoriety.Analysis of group's webpages and proposition of a new web design.Content creation (photos, copywriting) for social media (FB, IG).Assisting the resort manager in her duties, managing a team of 25 people with different cultural backgrounds. Management of stock and resort expenses, responsible for optimisation of costs.

Bratislava, Slovakia

Project management: creating and managing digital campaigns for 6 real estate projects, strategy for multiple marketing channels (Social Media, PPC, website) with focus on traffic and sales.Managing marketing budget, deadlines and coordination of suppliers (SM, Google AdWords, Graphic Designer).Content creation: photos and copywriter for SM, web sites and PR articles.Leader in development, implementation and optimisation of web sites with focus on UX design and conversion.Analysis of data (e.g. Google Analytics) and customer behaviour with consequent adaptation of marketing and sales strategies to align with target groups.Organisation of events and offline campaigns to support the digital efforts.Change management – in charge of internal projects that aim to improve internal communication and team efficiency.

Paris Area, France

Facing clients: technical support, taking care of sales opportunities, supporting them in challenging situations (chat, phone, e-mail).Customer lifecycle: on boarding clients (in person, webinars), coordinating internal teams in order to respond to client's questions and requests, building and maintaining strategical partnerships, up selling and retaining clients.Business Development: finding opportunities in the region, networking, market research and contacting potential clients, public presentations and attending industry trade shows.Leading business meetings, negotiations and closing deals.Working on various internal projects to improve the company knowledge base and team efficiency.

Paris Area, France

Driving the implementation of online B2B and B2C campaigns through web sites, newsletters and social media aiming to increase fidelity of customers in B2B segment and attract new customers in B2C.Coordination of marketing agencies on different projects.Optimisation and administration of social media communication (FB, YouTube).Achievements• Development of process in Facebook administration which led to improvement of communication with end consumers• Implementation of internal processes in e - mailing management : dashboard, briefs, planning• Optimisation of Youtube channel• Successful management of 3 digital projects (B2C promotions etc.)

Bratislava, Slovak Republic

Analytical support on several B2B projects that aimed to optimise revenues (benchmarking, statistical analysis).Performing data analysis in Excel and transforming the findings into a pricing strategy for the client.Achievements• Led the optimisation of pricing strategy for biggest ski center in Slovakia

Slovak Republic

Development of marketing strategies in company, coordination of marketing suppliers, cooperation on operational tasks (execution of promotions, negotiations with advertising and media agencies)Achievements• Set up the marketing plan for three estate projects (online and offline communication) - Šenkvice - Alej Sáry Patrície; Šenkvice - Stráň sv. Urbana II.; Senec - Nová Tehelňa

Slovak Republic

Final responsible for planning, preparation and execution of conferenceAchievements• Successfully managed a team of 25 members• Increased the number of business partners by 50%• Significantly improved the image of the event (2nd year)

Slovak Republic

Projects:brigada.sk - usability testingDolne Rakusko - visual creation of FB application, Facebook PPC campaign management

Slovak Republic

Team Member Business Development I Team Leader Customer Success I Communication Manager of Conference LEAD 2014These roles led to the development of following skills, capacities and knowledge:• Orientation on customer care and experience• Negotiation with business partners• Leadership and building of team spirit• Creative problem solving• Multitasking and work under pressure• Engagement of responsibilities and challenges• Proactive approach and continual striving for excellence• Development and implementation of strategies• Marketing skills: market research, marketing identity, communication materials, social media

Slovak Republic

Key responsibilities: Preparation of reports in Excel, registration of incoming invoices in SAP, Supervising invoice validation process, Agenda and business trips management for department managerLearning points: Methodological work, Punctuality, Language skills (English, French)

Slovak Republic

Key responsibilities: Validation of invoices, Accounting in SAP (French and English invoices), Dealing with vendorsLearning points: Team work, Communication skills, Time management

Master’S Degree, International Marketing

Master'S Degree, International Business

Bachelor'S Degree, International Business

International Business partially in french language. The topic of bachelor thesis: Social media marketing.

Bachelor'S Degree, Business Administration And Management, General