Michael is a distinguished experience and service executive with proven expertise driving the vision, strategy, and implementation of award-winning customer experiences and organisational transformation for large, international brands. His ability to bring new ideas and thinking has made him a sought-after advisor and industry thought leader. He has built world-class organisations by driving experience, brand and service innovation as a strategic advantage. His expertise ensures businesses can navigate the present and shape the future. His leadership experience spans the Technology, Media, Education and consulting sectors. Also a certified (ICF) leadership coach and mentor, whose work has included new postgrads, start-ups, executives, leadership teams and career changers.Michael works in advisory roles, chair/keynote speaker at international conferences and writes the influential newsletter UNCX, providing insights on CX leadership, experience-led design and culture, emerging technology, and customer behaviours. Unique insights and strategies for CX and Brand leaders who want to escape the competition. Different Thinking. Unthinking CX. A future of foresight, consumer behaviours, and a free newsletter at https://uncx.substack.com. Love sharing knowledge, insight + stories. He welcome calls for collaboration, speaking, and advisory roles.