Helping businesses increase their ROI and revenue through Marketing Strategy and Consulting. Partnering to understand each individual business' who, why, and unique value. Integrating their unique brand identity into all of their brand and marketing efforts.

Create and implement media strategy through traditional and digital advertisingDevelop and coach media strategist Partner with vendors to create client success

Lead Paid Media department of 35+ paid media strategists, account directors, and associate directors. Created, implemented, and oversaw department processes, training, and team development.Leadership over paid media team, directly managing associate director team and their groups of strategists.Oversaw department personnel activities while partnering and developing processes with HR and recruitingFacilitated client onboarding process into the agencyPartnered with the sales team and owned Paid media department sales and business development to grow revenue and agency.

Teams DirectorLeadership over a team of paid media experts while overseeing the group's book of business and key accountsDeveloping the team through training and 1 on 1 coachingBuild external client relationships and identify client opportunities Oversee and identify performance-driven KPI strategies and goals Mastery of Paid Media Channels to meet and exceed client goalsPartnered on new business acquisition through prospect pitch strategies and presentations

Promoted to Associate Director overseeing larger teams and key accountsLeadership over a team of paid media experts while overseeing the group's book of business and key accountsDeveloping the team through training and 1 on 1 coachingBuild external client relationships and identify client opportunities Oversee and identify performance-driven KPI strategies and goals Mastery of Paid Media Channels to meet and exceed client goalsPartnered on new business acquisition through prospect pitch strategies and presentationsStrengths:Coaching and mentoring | Team leadership | Problem-solving | Paid media; including search, social, and programmatic | e-Comm and B2B |

Oversaw paid media experts and key client accountsDeveloping my team through training and 1-on-1 coachingBuild external client relationships and identify client opportunities Oversee and identify performance-driven KPI strategies and goals Mastery of Paid Media Channels to meet and exceed client goalsPartnered on new business acquisition through prospect pitch strategies and presentationsCreate and implement a paid media strategy- Paid Search | Display | Remarketing | Programmatic | Paid socialBuild and analyze reporting, forecasting, and budgetingManagement and Thought-Leadership:PPC Hero contributor | Team lead | Team strategies and management | Internal processes |Training and certifications

Build external client relationships and identify client opportunitiesOversee and identify performance-driven KPI strategies and goalsMastery of Paid Media Channels to meet and exceed client goals- Google Ads, Microsoft Advertising, LinkedIn Ads, Facebook Ads, Programmatic, Pinterest, Amazon AdsPartnered on new business acquisition through prospect pitch strategies and presentationsCreate and implement a paid media strategy- Paid Search, Display, Remarketing, Programmatic, Paid SocialBuild and analyze reporting, forecasting, and budgetingOther Skills:Backend Integration strategies for sales and marketing systems like Marketo, Salesforce, Hubspot, and SugarCRMLanding Page Optimization

Head and leader of paid media departmentAgency strategy | Agency processes | Agency training and certifications | Onboarding and training manual creation | Anvil certification creation | 90-day road map creation | Team management | Account structure strategy creation | Speaker at Hero Conference 2014 | Workshop expert mentor Hero Conference 2015 | Contributor for Search Engine Journal | Contributor for Anvil Media blogPaid Media Management:New account audits and analysis| Paid media sales | Account management | Paid media strategy | Budgeting and forecasting | Account audits and plans | Reporting | Acquisio Software | Paid Search | Display | Programmatic | Remarketing | Paid Social | Integrated Marketing | Business and Marketing Intelligence | Landing Page Optimization | B2B and B2C: eComm and Lead Gen ManagementTitles Held: Paid Media Specialist | Paid Media Strategist

Management and Thought Leadership:Paid media strategy | Paid media processes | Team mentoring | Team training | Team leadPaid Media Management:Campaign Management | Reporting and analysis | Account Audits | Marin Software | Account Management | Paid Search | Display | Remarketing | Business and Marketing IntelligenceTitles Held: Digital Paid Media Associate | Digital Paid Media Specialist

Digital Marketing/Content calendar strategy & creation | Social Media implementation & management | website redesign | SEO strategy and implementation | Paid Search campaign implementation and management | Product and business Photography | Video & Webinar editing - implementation (marketing channels & website) | cross-department digital integration and strategy

Team leadership & management | Agency growth strategies | Agency development | team growth | team development | team member growth & success planning | new employee and team training | business growth & development | Paid Search campaign management | new client audits | new client on-boarding | client communication | reporting | strategy creation & implementation | account builds | PPC bid management software