Michael Peck Email & Phone Number

Chicago, IL, US

Boston, MA, US

· Collaborated on content creation, process, optimization, editing, and approval for Salesforce, a cloud-based firm and the largest enterprise software company in the world.· Specialized in the Sales, Commerce, Service, and Brand clouds, helping Salesforce understand and set content goals and guidelines f0r purposeful, subject-matter–driven storytelling.

Boulder, Colorado, US

• Advise on content, SEO, and more for a technology-education industry leader that offers training to aspiring software engineers, U.S. military personnel, and the Department of Defense.
• Provide writing, editing, and social-media services, including strategy and execution.

Chicago, IL, US

• Collaborated with marketing, design, investment, research, and product colleagues to plan and develop site content in support of campaigns and programs.
• Created content for a variety of audiences, including advisors and their clients and prospects.
• Served as key generator of topics and ideas to increase engagement with content and website.
• Developed and updated content calendar to align with short- and long-term marketing objectives.

Evanston, Illinois, US

• Managed content-marketing, social-media, thought-leadership, and copywriting efforts for top-five–ranked business school’s Executive Education department at leading research university.
• Created thought-leadership section on Executive Education website that showcases faculty research, insights, and webinars; served as section manager and lead writer. Traffic to section increased 73 percent year over.
• Collaborated with faculty to choose topics for articles and other content to drive channel-marketing efforts, including email, organic social media, and organic-search (SEO) traffic.
• Oversaw efforts that increased SEO visits to thought-leadership section 144 percent year over year.
• Created targeted subsection in thought-leadership area focusing on crisis management during and after pandemic, working with other departments to help coordinate creation of two dozen webinars that fueled fivefold.
• Served as team lead for marketing copy, ensuring messaging standards across all platforms, including website, brochures, and promotional emails. Oversaw copy creation as well as editorial review of agency- and.

Evanston, Illinois, US

Evanston, Illinois, US

• Oversaw global SEO-content efforts for worldwide online travel agency with more than $750 million in average annual net revenue.
• Managed budget of approximately $360,000 across global websites, including Orbitz, Cheaptickets, and Ebookers sites in the UK, France, Germany, Switzerland, and smaller European markets.
• Directed content-targeting and commissioning efforts, identifying key opportunities for SEO-content growth across flight, hotel, and vacation verticals.
• Managed global strategy for SEO content, working with vendors, internal resources, and SEO-team leadership to implement proactive- and reactive-content plans across all worldwide points-of-sale.
• Established and iterated content workflows with vendors, freelancers, and operational team to deliver and publish scalable content, improving and streamlining processes to meet and exceed SEO goals.
• Collaborated with internal technical resources to improve content-management system, addressing issues as they arose and helping to develop product roadmap.

• Created and executed strategy to improve Orbitz blog traffic by focusing on SEO-targeted landing pages, resulting in tripling of blog search traffic and near-tripling of overall traffic year over year.
• Oversaw initiative to create, publish, and maintain hotel content, establishing workflows for internal writing and project management and supervising three full-time contract editors and approximately 30 freelance.
• Led team efforts to create and manage hotel-content maintenance, documenting requirements and helping to create process for market managers to request updates to approximately 10,000 hotels.

Elk Grove Village, IL, US

• Managed content, design, merchandising, and social-media team for e-commerce website generating up to $70 million in annual sales and logging more than 1 million visits monthly.
• Created and edited content and marketing blog that received as many as 1,300 views daily and generated an average of 25,000 impressions per post on the company’s Facebook page.
• Launched and managed SEO initiative that doubled new-visitor traffic to site.

Chicago, Illinois, US

• Managed $400,000 budget and oversaw all editorial efforts for 150-year-old map and travel-content company’s website, which logged 10 million page views and 1.5 million unique visitors per month.
• Supervised associate editor, two contractors, and up to 20 freelance travel writers.
• Worked with data and technical teams to create database of more than 10,000 points of interest.

West Hollywood, CA, US

• Managed editorial staff for San Francisco market of website attracting 22 million unique visits nationwide each month. Team maintained review database of Bay Area businesses and attractions.
• Appeared in local media to highlight area happenings, promoting Citysearch as trusted brand.
• Wrote, edited, and supervised production of weekly email newsletter sent to 25,000 subscribers.

New York, NY, US

• Wrote, edited, and oversaw multiple sections and features for top-10 entertainment website serving more than 4 million users per month.
• Appeared on the TV Guide Channel, then available to 56 million households.