Michael Derex Alarcón Abarca Email & Phone Number

Costa Rica

As the Business Lead for Performics Central America, I play a pivotal role in launching and managing a high-performing team to establish a robust hub dedicated to delivering cutting-edge performance marketing solutions. You will be responsible for driving growth and success for our clients in the region by leveraging innovative strategies and a deep understanding of the digital marketing landscape.Key Responsibilities:Hub Launch and Team Management:Spearhead the… Show more As the Business Lead for Performics Central America, I play a pivotal role in launching and managing a high-performing team to establish a robust hub dedicated to delivering cutting-edge performance marketing solutions. You will be responsible for driving growth and success for our clients in the region by leveraging innovative strategies and a deep understanding of the digital marketing landscape.Key Responsibilities:Hub Launch and Team Management:Spearhead the establishment of a high-impact hub comprising 30 talented professionals.Recruit, onboard, and mentor a diverse team, fostering a collaborative and growth-oriented environment.Provide leadership, guidance, and support to ensure the team achieves exceptional performance.Performance Marketing Strategy:Develop a comprehensive performance marketing strategy aligned with client objectives and market trends.Identify key growth opportunities, target audiences, and channels to maximize client success.Collaborate with cross-functional teams to integrate performance marketing initiatives into broader marketing strategies.Client Relationship Management:Build and maintain strong partnerships with key clients, acting as their primary point of contact.Understand client goals, challenges & industry dynamics to deliver tailored solutions.Drive client satisfaction, retention & organic growth through exceptional service and value-added recommendations.Operational Excellence:Establish efficient processes, workflows & quality assurance measures to ensure optimal performance and productivity.Monitor and analyze key performance indicators (KPIs) to track progress and make data-driven decisions.Continuously optimize operations to enhance service delivery, scalability & profitability.Industry & Market Awareness:Stay up-to-date with the latest trends, technologies & advancements in performance marketing.Conduct market research and competitive analysis to identify emerging opportunities & potential threats. Show less

Santiago, Chile

I lead a growing team of 30 performance marketing specialists working across the P&G portfolio in support of the expansion of retailer e-commerce and DTC. Core elements of the role involve:- Commercial leadership of the performance marketing proposition- Setting the strategic direction and roadmap for the team- Maintaining strong partnerships with media owners, ad tech partners, and key stakeholders within the agency- Regularly providing thought leadership on key industry… Show more I lead a growing team of 30 performance marketing specialists working across the P&G portfolio in support of the expansion of retailer e-commerce and DTC. Core elements of the role involve:- Commercial leadership of the performance marketing proposition- Setting the strategic direction and roadmap for the team- Maintaining strong partnerships with media owners, ad tech partners, and key stakeholders within the agency- Regularly providing thought leadership on key industry developments for P&G and the agency- Consulting with P&G stakeholders across the region to promote performance marketing principles and best practices Show less

Chile

I lead P&G's programmatic operation in Latin America from Chile. Initially, with teams in Argentina, Chile, Peru, Colombia and Mexico. Currently, we operate by a HUB based in Colombia.

Apoquindo 3000, Piso 11, 7 Y 15

In charge of the programmatic operations of Chile. For advertisers such as Coca-Cola, Nestle, P&G, Falabella, Sodimac and Jack Daniels. The split was 80% branding and 20% performance marketing campaigns.

Isidora Goyenechea 2800 – Of. 302, Las Condes

In charge of the programmatic operations of Mexico from Chile.Basically, HP, Cisco, Luxottica and Levis, 70% branding and 30% performance.

Chile

In MEC I used to be in charge of setting up, planning and reporting programmatic campaigns.

Eliodoro Yañez 2355, Providencia, Santiago, Chile

Minga is a company that spreads programmatic buying in Chile and in Latin America, offering a wide range of possibilities according to the client's objectives. My job here was to use real-time buying platforms to plan, optimize and implement programmatic campaigns.

Eliodoro Yañez 2355, Providencia, Stg, Chile

In this company, I learned how to deal with direct buying, SEM, Social and also was where I start working with Programmatic Media for the very first time.

Isidora Goyenechea 2800, Oficina 503 - Edificio Titanium, Las Condes - Santiago

Reprise Media is an IPG Mediabrand, a Global company where I started my relationship with the digital environment, supporting my team with SEM, Social and Programmatic Media for Miami, Chile and El Salvador.

Publicist

Executive Bilingual Assistant

English Advanced

English Upper Intermediate

Secondary School, Scientific And Humanistic

Activities and Societies: Basketball

Primary School

Activities and Societies: Basketball