As the Business Lead for Performics Central America, I play a pivotal role in launching and managing a high-performing team to establish a robust hub dedicated to delivering cutting-edge performance marketing solutions. You will be responsible for driving growth and success for our clients in the region by leveraging innovative strategies and a deep understanding of the digital marketing landscape.Key Responsibilities:Hub Launch and Team Management:Spearhead the… Show more As the Business Lead for Performics Central America, I play a pivotal role in launching and managing a high-performing team to establish a robust hub dedicated to delivering cutting-edge performance marketing solutions. You will be responsible for driving growth and success for our clients in the region by leveraging innovative strategies and a deep understanding of the digital marketing landscape.Key Responsibilities:Hub Launch and Team Management:Spearhead the establishment of a high-impact hub comprising 30 talented professionals.Recruit, onboard, and mentor a diverse team, fostering a collaborative and growth-oriented environment.Provide leadership, guidance, and support to ensure the team achieves exceptional performance.Performance Marketing Strategy:Develop a comprehensive performance marketing strategy aligned with client objectives and market trends.Identify key growth opportunities, target audiences, and channels to maximize client success.Collaborate with cross-functional teams to integrate performance marketing initiatives into broader marketing strategies.Client Relationship Management:Build and maintain strong partnerships with key clients, acting as their primary point of contact.Understand client goals, challenges & industry dynamics to deliver tailored solutions.Drive client satisfaction, retention & organic growth through exceptional service and value-added recommendations.Operational Excellence:Establish efficient processes, workflows & quality assurance measures to ensure optimal performance and productivity.Monitor and analyze key performance indicators (KPIs) to track progress and make data-driven decisions.Continuously optimize operations to enhance service delivery, scalability & profitability.Industry & Market Awareness:Stay up-to-date with the latest trends, technologies & advancements in performance marketing.Conduct market research and competitive analysis to identify emerging opportunities & potential threats. Show less

I lead a growing team of 30 performance marketing specialists working across the P&G portfolio in support of the expansion of retailer e-commerce and DTC. Core elements of the role involve:- Commercial leadership of the performance marketing proposition- Setting the strategic direction and roadmap for the team- Maintaining strong partnerships with media owners, ad tech partners, and key stakeholders within the agency- Regularly providing thought leadership on key industry… Show more I lead a growing team of 30 performance marketing specialists working across the P&G portfolio in support of the expansion of retailer e-commerce and DTC. Core elements of the role involve:- Commercial leadership of the performance marketing proposition- Setting the strategic direction and roadmap for the team- Maintaining strong partnerships with media owners, ad tech partners, and key stakeholders within the agency- Regularly providing thought leadership on key industry developments for P&G and the agency- Consulting with P&G stakeholders across the region to promote performance marketing principles and best practices Show less

I lead P&G's programmatic operation in Latin America from Chile. Initially, with teams in Argentina, Chile, Peru, Colombia and Mexico. Currently, we operate by a HUB based in Colombia.

In charge of the programmatic operations of Chile. For advertisers such as Coca-Cola, Nestle, P&G, Falabella, Sodimac and Jack Daniels. The split was 80% branding and 20% performance marketing campaigns.

In charge of the programmatic operations of Mexico from Chile.Basically, HP, Cisco, Luxottica and Levis, 70% branding and 30% performance.

In MEC I used to be in charge of setting up, planning and reporting programmatic campaigns.

Minga is a company that spreads programmatic buying in Chile and in Latin America, offering a wide range of possibilities according to the client's objectives. My job here was to use real-time buying platforms to plan, optimize and implement programmatic campaigns.

In this company, I learned how to deal with direct buying, SEM, Social and also was where I start working with Programmatic Media for the very first time.

Reprise Media is an IPG Mediabrand, a Global company where I started my relationship with the digital environment, supporting my team with SEM, Social and Programmatic Media for Miami, Chile and El Salvador.