Michael Lassiter

Michael Lassiter Email and Phone Number

Director of Communications @ EOS Fitness
Texas, United States
Michael Lassiter's Location
Dallas-Fort Worth Metroplex, United States, United States
Michael Lassiter's Contact Details

Michael Lassiter personal email

Michael Lassiter phone numbers

About Michael Lassiter

Diligent and confident communications professional with a Master of Arts in Public Relations and Advertising, and 15+ years of experience, competent in controlling information flow between organizations and the public. Adept at developing and maintaining business-related associations, developing and managing company engagement and points of contact, planning and coordinating events that promote company values and missions, and collaborating with cross-functional teams. Skilled at effective team management, communications strategy development, public relations campaign management, and forecasting.I enjoy collaborating with high-performing teams and cultivating strong relationships with internal and external partners. I am always looking for new opportunities to leverage my expertise in driving organizational success through effective communication strategies.

Michael Lassiter's Current Company Details
EOS Fitness

Eos Fitness

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Director of Communications
Texas, United States
Michael Lassiter Work Experience Details
  • Eos Fitness
    Director Of Communications
    Eos Fitness
    Texas, United States
  • Eos Fitness
    Director Of Communications
    Eos Fitness Mar 2024 - Present
    Phoenix, Az, Us
  • Savills North America
    Vice President, Corporate Communications & Engagement
    Savills North America Sep 2021 - Mar 2023
    New York, Ny, Us
    Responsible for external and internal corporate communications strategies and functions for the US and Canadian markets. Serves on the Savills North America Management Board, and works alongside the leadership team on Savills diversity and inclusion initiatives.Established the company's employee resource group (ERG) program, and Co-founded and -leads the Black Excellence United (BeU) ERG. Named to GlobeSt's Marketing Influencers list in 2020.
  • Savills North America
    Director Of Public Relations, North America
    Savills North America Jan 2019 - Nov 2021
    New York, Ny, Us
    Develops the corporate communication strategy and leads the public relations functions for the U.S. and Canadian regions, including 32 offices and 800 employees. Hires, trains and supervises new and experienced staff, contractors and agencies, while managing workflows to efficiently achieve successful outcomes and a collaborative work environment. Prepares C-suite executives and subject matter experts for press opportunities. Writes, edits and distributes news releases and compelling pitches to secure top-tier media exposure.
  • Savills North America
    Public Relations Manager
    Savills North America Mar 2017 - Jan 2019
    New York, Ny, Us
    Oversaw and activated multichannel communications strategies for the firm’s Southeast region, including eight offices and more than 130 commercial real estate brokers and professionals. Secured tier-one press coverage with national, regional and local media outlets. Worked with domestic and international colleagues, C-suite and senior-level executives to create opportunities for cross-border exposure and amplification.Savills is a premier global real estate advisory services firm specializing in tenant representation.
  • Dentons
    Public Relations Coordinator
    Dentons Oct 2015 - Mar 2017
    Worldwide, Gb
    Executed an integrated public relations and internal communications plan to raise visibility, promote thought leadership, highlight strengths for nine practice groups and three offices in the firm’s Central region. Provided media training to prepare subject matter experts for media opportunities and managed proactive and reactive outreach to consumer, trade and B2B media outlets.Dentons is the world's largest law firm, delivering quality and value to clients around the globe.
  • Edelman
    Assistant Account Executive
    Edelman Sep 2014 - Oct 2015
    New York, Ny, Us
    Analyzed consumer data, daily news and digital trends to identify real-time media opportunities for Hilton Worldwide. Engaged media, mid-level to senior-level executives and agency partners to support national and international consumer marketing and communications campaigns. Drove engagement as the community manager for Butterball Turkey on Facebook, Twitter, Instagram and Pinterest. Secured earned coverage from tier-one outlets like NPR, Real Simple and The Washington Post, and coordinated paid integrations across traditional and digital platforms, including television, radio and online.Edelman is a global leader and influencer in communications marketing practices.
  • Ketchum
    Account Executive Intern
    Ketchum Dec 2013 - Apr 2014
    New York City, New York, Us
    Planned and executed special events, brand activations and media strategies to support product launches and commercial programs for the Kleenex, Cottonelle, Viva Paper Towel, Scott Tissue and Scott Paper Towel accounts. Drafted press materials, pitched media contacts and measured the success of traditional and digital brand communications campaigns.Ketchum is one of the world's leading providers of integrated communications services.
  • Paul Werth Associates
    Assistant Account Executive
    Paul Werth Associates Aug 2012 - Oct 2013
    Columbus, Oh, Us
    Managed five pharmaceutical and health care accounts, while demonstrating an ability to multitask, communicate in presentation and writing, and sell ideas. Utilized a comprehensive range of public relations strategies and tactics to build brand awareness. Oversaw creative processes and led project management, brainstorms, client meetings and new business pitches.Paul Werth Associates is a boutique full-service communications consulting firm.
  • Central State University
    Public Information Specialist
    Central State University May 2009 - Aug 2012
    Wilberforce, Oh, Us
    Implemented integrated plans for media relations, internal and external communications, digital media, marketing and advertising, recruitment and University events. Expended annual marketing and promotions budget exceeding $150K and negotiated optimum frequency rates, ad positioning and added value across broadcast, print, out-of-home and digital platforms.Central State University is Ohio's premier publicly-funded historically black university.

Michael Lassiter Skills

Public Relations Media Relations Social Media Press Releases Event Planning Advertising Public Speaking Facebook Social Networking Integrated Marketing Leadership Marketing Research Strategic Communications Social Media Marketing Community Outreach Editing Marketing Communications Event Management Newsletters Blogging Microsoft Office Management Copywriting Interviews Crisis Communications Problem Solving Creative Direction Editorial Broadcast Brand Management Copy Editing Powerpoint Customer Service Fundraising Microsoft Word Microsoft Excel Digital Strategy Brand Awareness Internal Communications Thought Leadership Written Communication Strategic Public Relations Planning Strategic Media Relations

Michael Lassiter Education Details

  • Depaul University
    Depaul University
    Public Relations & Advertising
  • Central State University
    Central State University
    Psychology

Frequently Asked Questions about Michael Lassiter

What company does Michael Lassiter work for?

Michael Lassiter works for Eos Fitness

What is Michael Lassiter's role at the current company?

Michael Lassiter's current role is Director of Communications.

What is Michael Lassiter's email address?

Michael Lassiter's email address is ml****@****ley.com

What is Michael Lassiter's direct phone number?

Michael Lassiter's direct phone number is +4420304*****

What schools did Michael Lassiter attend?

Michael Lassiter attended Depaul University, Central State University.

What are some of Michael Lassiter's interests?

Michael Lassiter has interest in Children, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Human Rights, Arts And Culture, Health.

What skills is Michael Lassiter known for?

Michael Lassiter has skills like Public Relations, Media Relations, Social Media, Press Releases, Event Planning, Advertising, Public Speaking, Facebook, Social Networking, Integrated Marketing, Leadership, Marketing.

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