Clients: Universal Orlando, Lexus, Nespresso, US Bank, Blackrock iShares, Amazon Ring, Cartier- Lead the North American programmatic trading team.- Owned and grew investment from a top account by 54% YoY- Led direct reports to promotion- Recipient of multiple competitive internal awards- achieved significant RoAS for clients of 8-11x+

Clients: Sierra Nevada Brewing Co, Alteryx/McLaren Formula 1, Poly HPSkills and Experience:- Lead programmatic strategy and execution for Sierra Nevada Brewing Co & several B2B clients- Test & implement new data vendors, unique inventory suppliers, budget & bidding optimizations, & conversion attribution solutions to drive ROAS.- Implement attribution, targeting, & optimization solutions from emerging retail media networks and shopper data partners. - Develop agency POVs and lead case study development- Coordinate between stakeholders in the shift from a former KPI to a new deterministic KPI which directly 
attributed sales to specific media via an offline conversion attribution partner.• This new KPI improved by 20X in one quarter after optimizing campaigns using the new attribution partnership.• The KPI continued to improve another 4X in following quarters.- Identify & act on opportunities to grow agency revenue by bringing direct media executions in-house programmatically by highlighting value propositions unique to my team- Present performance findings to the client to inform channel & tactic selection, creative development, & inform priorities for budget allocation- Collaborate with the media, analytics, social, & ad ops teams to build, activate, and present holistic media plans - Supervise & aid skill development of direct reports

Media PlannerClients: NetApp, Slack, Zebra TechnologiesCreate and optimize Global Media Plans while coordinating across internal teams & external parters across Programmatic, Paid Social, Search, OOH, OTT, Audio, & Direct Partnerships. Duties Included: - Strategizing, pitching, & activating global media plans centered towards optimizing for on-site conversions via the following tactics & more: • Geo-Targeting industry events via programmatic.• Prospecting via Lookalike Models within The Trade Desk, Linkedin, and Facebook.• Utilization of CRM lists within Programmatic & Paid Social.• Direct Partnerships with publishers possessing audiences high in target categories• OOH buys centering around urban centers, travel hubs, & industry events- Conveying actionable Insights & changes during Weekly and Monthly Reporting - Trafficking and troubleshooting tracking pixels within DCM and in partnership with publishers on partner-side internal pixels- Researching partner inventory offerings and evaluating potential impact toward client goals- Coordinating internal team of channel specialists- Being the main POC for multiple clients- Organizing tracking sheets for budget pacing, campaign performance WoW, and progress towards accomplishing tasks- Collaborating with the data science team on dashboards and integration between adservers and Datorama

Assoc. Programmatic StrategistClient: Procter & Gamble• Media Planning and Investment - Manage and execute on the budgetfor the #1 individual spender in advertising globally• Optimization - Identify and execute on opportunities to increase campaign performance, exceed KPIs, and explore new strategies/targets through A/B testing, bidding strategies, partnership exploration, and more• Platform Fluency - Achieve fluency in media investmentplatforms/tools - The Trade Desk, Google DCM Campaign Manager, MOATAnalytics, Innovid, Evidon, and Prisma• Partnership - Meet with data suppliers and publishers to explore partnership opportunities and cultivate relationships

- Worked from busser to keyholding supervisor from age 16 through the end of college

• Search Engine Optimization: → Backlink building → Positive/negative keyword research → Title tag / meta description / ALT tag creation → Copywriting/editing → Utilization of semrush• Campaign metric/KPI analysis and reporting (Google Analytics and Adwords) • Contributions to campaign performance reports• Web Development in Wordpress• Content creation (video and written)• Outreach on behalf of clients

• High degree of teamwork in high-stress situations• Personally contributed to 50+ rescues over the course of a season• Consistently noted for "Exceeding Expectations" following life-saving technique audits/assessments