Michael J. (MJ) Allen's professional narrative of +20 years in senior digital leadership roles (Head of, VP, Director) and entrepreneurship, founded and exited 2 start-ups, and led successful marketing transformation for startups to global enterprises as Western Union, Finning (world's largest Caterpillar dealer), and Bodog in B2B, B2C, SaaS and eCommerce business models. He's led teams to grow revenues and lower costs-to-serve in +$100M's, improved CX KPIs, lead global operational teams, built new marketing practices that infuse a data-driven culture, and shifted Marketing from a cost-center to a hybrid revenue center.MJ has delivered digital transformation (technology, data, people, CX) for global brands, founded and raised $1M in private capital for early-stage start-ups and led scalable marketing transformation for global enterprises as Western Union, Bodog (gaming and entertainment) and Finning the worlds largest Caterpillar dealer.MJ has a hands-on and entrepreneurial leadership style, embedded with a customer-centric, data-driven and agile approach to delivering business value, foster innovation, and grow revenue and business performance. MJ leads Global Marketing Marketing Transformation at Finning, the worlds largest Caterpillar dealer. He steers strategy design to commercial execution across people, process, and technology, leading global teams across Marketing Technology, Data & Analytics, CX, and global Operations that support digital sales lead revenue management, eCommerce and SaaS solutions/platforms.MJ's entrepreneurial DNA has led him on a technopreneur storyline that has helped transform a startup to a $1 billion brand covered on Forbes and CNN, GM and founder of a +70 client agency, and incubated countless startups including social gaming, SaaS, eCommerce, and social network business models. He's co-founded and raised $1M for a Facebook-like startup in fashion and beauty, transformed a FinTech B2B global digital marketing and sales organization, consulted and coached entrepreneurs to c-level leadership, thrives as a personal entrepreneur and current leads Marketing Transformation for the worlds largest dealer of Caterpillar.Cloud tagging is career: marketing transformation, digital marketing, marketing automation, data and analytics, strategist, CX, leadership, entrepreneur, digital marketing, CDP, business enablement, revenue growth, Search marketing, SEO, Content, Display Advertising, paid media), MarTechs, AEM, Adobe Analytics, Target, Eloqua, Hootsuite, Google Analytics, BrightEdge, SpredFast, BlueKai, SalesForce).