Michaela Merglova Email and Phone Number

- managing company social media - responsible for promotion and advertising online and offline- communicating with press and a group of book reviewers

- cooperating with various publications like časopis Pevnost, Tvar or iLiteratura as well as blogs and websites focused on fantasy, sci-fi and non-mainstream literature

- event photography: festivals, concerts, Comic-Con Prague, conferences, weddings etc.- product photography- portraits

Responsibility for complete communication strategy of the company productionPreparing photos, videos, graphics and full copywriting for the company Communicating with reviewers, journalists, magazines and other publications, as well as cooperating with external PR agency Preparing press kit for each book Conducting interviews with writers and writing articles for the company blogCreating content for all of the company channels (newsletters, social media, website)Planning both online and offline campaigns for the company portfolio using mostly social media, Seznam advertising tools, radio spots and interviews, OOH, print advertising and partner networks Planning and executing company presentation on events such as Svět knihy or ComicCon Prague Communicating with company top writers and catering to their needs

- managing special projects and advertising formats such as rich media, mobile ads and native ads on platforms like Novinky.cz, Proženy.cz, Sport.cz, Super.cz - consulting with some of the largest clients and agencies our custom-made solutions, preparing and executing those solutions in cooperation with sales, developers and editorial staff- preparing reports, case studies and lectures for clients and agencies

- managing team of bloggers for blog focused on writing and sci-fi and fantasy literature - preparing content plans, organizing posts, preparing visuals, managing Facebook page - cooperating with various writers and guests- occasional writing of thematic essays - organizing events such as T3 con 2018 in Prague city library, writing workshop 5×5×Triumvirat, public writing competitions (Zimní spánek 2017/2018, Bleskovka etc.) and various one-off lectures

- community management, social media strategy, content and analysis for various clients (PANDORA, Hyundai, KIKA Nábytek, and other) using ZoomSphere and Sprinklr tools - copywriting for KIKA Nábytek company blog - preparing special projects and activities connected to social media for various client

- writing reviews of rock albums, concert reports, interviews with musicians

- processing and analysing media data about circulation, readership and advertising in traditional media using Adwind Kite, Media Projekt, ABC ČR and MS Excel - preparing and updating company presentations

- updating information about TV series, writing episode summaries

- responsible for several projects for various international clients (Telia, HP, Danone, NHL, Victorinox, Elle, etc.)- social media consulting and analysis using Socialbakers Analytics, Listening, Builder, MS Excel and MS PowerPoint - web and application analysis using ComScore and Priori data - full scope of work in English

- social media analysis and consulting using Socialbakers tools, MS Excel and MS PowerPoint - market research

- managing team of 5 people - creating marketing plan and strategies, basic promotion of AIESEC exchange programms (flyers, smaller events for public, online presence incl. Facebook, press releases etc.)

- organizing public events, processing feedback

- communication with students interested in company products- organizing assessment centers and participating on selection process

- writing articles and news about various rock and metal bands, reports from concerts, music reviews

- basic accounting for different smaller companies, assistent work