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Michaela Macdonald Email & Phone Number
Market Research Manager
at
Air Canada
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Market Research Manager
Location
Mississauga, Ontario, Canada
Company size
Who is Michaela Macdonald? Overview
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Quick answer
Michaela Macdonald is listed as Market Research Manager at Air Canada, a company with 23404 employees, based in Mississauga, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Michaela Macdonald.
Michaela Macdonald previously worked as Senior Research Associate at Hotspex and Research Associate at Hotspex. Michaela Macdonald holds Graduate Certificate, Research Analysis from Humber College.
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Air Canada
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Profile bio
About Michaela Macdonald
As a Research Associate at Hotspex, I engage in various start-to-finish B2B market research projects, leading project set up, testing survey links, observing in-field progress, and developing data analysis and reports. I use my proficiency in SPSS, Power BI, Python, SQL, and Microsoft Office to analyze data, extract valuable insights, and deliver impactful reports that inform strategic decision-making processes.I hold a Graduate Certificate in Research Analysis from Humber College, where I learned the fundamentals of research methods, design, and ethics. I also have a BA in Psychology and Linguistics from Carleton University, which sparked my interest and commitment to understanding and addressing burnout—a topic that I am passionate about. I believe that exploring the intricacies of burnout is not only a professional endeavor but a personal mission to make a positive impact on individuals and organizations. I am eager to grow my expertise in market research and burnout research, and to share and apply my knowledge to drive meaningful change.
Current workplace
Michaela Macdonald's current company
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Air Canada
4 roles
Michaela Macdonald work experience
A career timeline built from the work history available for this profile.
Senior Research Associate
Current- Strategic Project Leadership
- Leads the set up and configuration of high-stakes projects, ensuring strategic alignment and advanced methodological rigor.Mentorship and Team Development
- Mentors and trains junior associates, fostering skill development and team growth.Client Relationship Management
- Cultivates and maintains relationships with high-profile clients, tailoring research solutions to their needs.Innovative Research Approaches
- Utilizes and… Show more Strategic Project Leadership
- Utilizes and provides guidance of new internal research methodologies and approaches for generative AI tools to optimize team efficiency.Executive Reporting
May 2024 - Present
Research Associate
- Project Leadership
- Led project execution and optimized AI outputs for B2B market research.
- Directed project setup, including questionnaire development and analysis plans.Quality Assurance
- Conducted thorough survey testing to ensure high-quality data collection.Monitoring and Reporting
- Oversaw survey progress and maintained field reports for data integrity.Data Analysis
- Proficient in Excel and SPSS, identifying insights and trends for data-driven… Show more Project Leadership
Sep 2022 - May 2024
Research Intern
- Information Synthesis and Analysis: Synthesizied information to produce briefing notes, background summaries, and literature reviews, highlighting emerging trends and opportunities within the higher education sector.
- Effective Communication and Presentation: Communicated key findings from literature reviews to HEQCO leadership and research teams through compelling presentations, facilitating knowledge… Show more
- Effective Communication and Presentation: Communicated key findings from literature reviews to HEQCO leadership and research teams through compelling presentations, facilitating knowledge sharing and research ideation.
- Project Management Support: Skillfully supported project management by monitoring various deliverables to ensure high quality and timely completion, contributing to overall project success.
- Coordination and Facilitation: Coordinated multi-phase external review processes and schedule meetings with sector stakeholders, demonstrating strong organizational skills and attention to detail. Record and distribute.
- Team Collaboration: Engaged in various tasks to support research team members, demonstrating flexibility and willingness to contribute to team success. Show less
May 2022 - Jul 2022
2 education records
Michaela Macdonald education
Graduate Certificate, Research Analysis
Bachelor Of Arts - Ba, Major In Psychology, Minor In Linguistics
FAQ
Frequently asked questions about Michaela Macdonald
Quick answers generated from the profile data available on this page.
What company does Michaela Macdonald work for?
Michaela Macdonald works for Air Canada.
What is Michaela Macdonald's role at Air Canada?
Michaela Macdonald is listed as Market Research Manager at Air Canada.
Where is Michaela Macdonald based?
Michaela Macdonald is based in Mississauga, Ontario, Canada while working with Air Canada.
What companies has Michaela Macdonald worked for?
Michaela Macdonald has worked for Air Canada, Hotspex, and Higher Education Quality Council Of Ontario (Heqco).
How can I contact Michaela Macdonald?
You can use AeroLeads to view verified contact signals for Michaela Macdonald at Air Canada, including work email, phone, and LinkedIn data when available.
What schools did Michaela Macdonald attend?
Michaela Macdonald holds Graduate Certificate, Research Analysis from Humber College.
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