Michael Anderson Email & Phone Number

Galt, California

Sacramento, California Area

Stockton, California Area

Walnut Creek, CA

• Develop branding, media and marketing strategy and execute advertising and promotional campaigns. Launched new loyalty marketing and customer service programs.
• Direct marketing team, creative process, and electronic media and print production. Manage agency relationships, $1.2 million budget, public relations, and corporate sponsorships.
• Launched new e-commerce website. Direct web marketing and SEO/PPC strategy.
• Manage e-mail newsletter content and strategy, weekly campaigns, and testing.
• Create and execute social media strategy including a YouTube video campaign.

Tooele, Utah

Photograph News, Lifestyle, and Sporting Events

• Directed nationwide marketing plan, advertising activities, website, and budgets.
• Coordinated all art for advertising activities and marketing materials.
• Wrote quarterly articles for company magazine and copy for brochures.

• Directed and executed Chamber goals, budgets, and marketing programs.
• Executed consumer promotions and events for Chamber members.
• Established key relationships with businesses and city/county officials
• Designed, laid-out, wrote articles, and sold ads for monthly newsletter.

• Established and maintained new and existing B-2-B clients.
• Developed and executed direct mail and marketing strategies.
• Designed and managed production of all sales and marketing materials.

• Managed corporate marketing’s day-to-day activities that included marketing strategy, program development, project management, promotions, and leadership.
• Responsible for developing relationships with clients and vendors and securing long-term sponsorships, co-op funds, and marketing program participation.
• Initiated, developed, and implemented strategic marketing plans that achieved marketing and sales objectives for Associated Food Stores and Western Family.
• Wrote copy for marketing materials, presentations, intranet, and advertisements.
• Coordinated and approved creative processes and production for electronic media, print, point-of-purchase, marketing materials, and corporate sponsorships.
• Created and made effective sales presentations to executive staff, board of directors, vendors, and clients that lead to successful corporate sponsorships and marketing program participation.

• Managed and resolved escalated customer situations.
• Analyzed company policy problems and provided solutions.
• Researched and helped formulate policy and product marketing material.
• Facilitated and lead problem-solving teams.

Bachelor Of Arts, Communications/Advertising/Business

Education record