Michael Croft Email & Phone Number

New York, New York, Us

What makes us unique is the entrepreneurial mindset we bring to your project.We’re not just an agency of video producers. We’re tenacious marketers and creatives who craft unique stories and forge connections with audiences. As entrepreneurs, we’re committed to building businesses -- as well as collaborating on ideas.We look at problems as opportunities to maximize value and produce results. Video is the vehicle used to power these outcomes, allowing you to implement strategic marketing moments that turn business problems into profits.The bottom line - we collaborate and understand your needs, and push boundaries in pursuit of client successes. This ensures you always benefit from more opportunities, innovative thinking, and maximum ROI.

PRODUCER - DIRECTOR - BRANDED CONTENT - STRATEGY - EDITING - SOUND - MUSIC - THE WORDBroadcastThe most effective television producer has a full and complete working knowledge of every operational aspect of television production. From brainstorming an idea to managing a satellite uplink, and everything in between. With over twenty years of television production experience in live news, sports, documentaries, chat shows, and live events, I am always on time and under budget.Executive Creative DirectorDriven to communicate, as a director of creative my focus is upon, the relationship between your audience and your brand. Building a bulletproof creative strategy that delivers commercially where it counts. Your visibility is paramount to your success and what you do with your brand is defined by a creative platform that can deliver online, on the high street and in the air. No one knows more about your brand than your most loyal customers. No one cares more about your brand than your Creative Director.Marketing Strategy & ActivationThinking outside the box, I am routinely searching for that unique identifier that separates your marketing strategy from every other. Coupled with an efficient activation ethic, your message is hand-delivered only to the customers that you want to talk to. Sitting at a safe distance, from behind a webpage or a double-page spread in your preferred media is no longer sufficient. I believe in using every aspect of your brand's resources to meet and engage your clients.

Dubai, Ae

Development of digital creative inline with Harper’s DNA, working directly with Publisher and Digital Content Director. Manage and produce fashion shoots, branded content, digital exclusives, interviews and events. Direct, film, edit and deliver multilingual content for broadcast and social distribution.

Development of bespoke digital and static advertising OOH network, targeting high net worth individuals in premium locations including private aviation lounges and terminals, throughout the EMEA, CIS, Latin American and Brazil. Since January 2015 - Full responsibility for company operations, reporting directly to the shareholders. Continued development of advertising network whilst massively reducing company operating costs. Negotiated major agency partnership in the USA and formed contractual alliances with major European digital and DOOH agencies. Management of all agency liaison, negotiation, accounting and reporting. All, day to day business operations including payroll, HR, accounting, business development, sales and marketing. Managed campaigns for Total, Société Générale, Rolex, BNP Paribas, Porsche, Chanel, Renault, Richard Mille, Zenith and Bombardier to name but a few. Since July 2012 - Responsible for sourcing and creation of editorial content, program management and distribution. Management of the creative team and installation of an efficient broadcast and transmission environment in small but rapidly growing business unit operating with content partners in London, Paris, Shanghai, Mexico and St Petersburg. Liaison with content distribution agencies such SNTV, Getty and Eurovision. Development new partnerships directly with brands and new media houses.

Nyon, Ch

Activation and follow up of sponsorship activity with Formula One, Ayrton Senna Foundation, 2011 World Alpine and Nordic Skiing Championships, Bode Miller, Miami Heat, Dwyane Wade, FIFA & UEFA.Project ManagementReview of sponsorship requests and negotiation. Implementation of Corporate Guidelines. Management of payment and product transactions, commissions and renewal. Follow up of contract requirements subject to international law.Media & EditionPress and television relations, editorial conception and negotiation. Agent and contract management liaison. Editing and distribution of text, image and video for online and social network sites. Conception, edition and creation of brochures.EventsInternational event concept and management. Budgetary control, venue & supplier management. Media and VIP relations. Activation of brand interests onsite and in all media types pre and post event. Boutique openings and in-store promotions.RetailManagement of Hublot F1 Boutique including logistics, Visual Merchandising Concept, positioning and sales performance. Coordination with markets and F1 sales teams. Liaison with VIPs at F1 events including travel, lodging and coordination of additional activities.

Marketing and communications management for Hublot, Romain Jerome, Graham, TW Steel and Wyler in Latin America, Brazil, The Caribbean and USA.MediaMedia planning and buying in 15 countries. Management of 4 million USD media budget. Negotiation of free press in over 80 publications. Creation and distribution of press releases for 5 brands in multiple languages. Regular contributions to editorial in major magazines such as Revolution, GQ, Robb Report and Esquire. PR TV campaigns in Argentina, Colombia and Mexico. Production of PR TV News in Europe for distribution to news networks in Latin America.Retail Network Management - Over 72 Points of SaleVisual merchandising and implementation of corporate retail guidelines. Negotiation of retail space, conception and project management of shop in shop’s and boutiques. Management of PLV & Visual Merchandising materials. Design and implementation of training programs and events.EventsConception and management including press conferences, televised events, boutique openings and themed parties.

Geneva, Ch

Hit The Roof is a broadcast production and communications company catering to multi camera live productions for sport, documentaries and live presentation. Hit The Roof also provides extensive production support for graphics, animation, 3D, workflow, installation, engineering and training.Luxury MarketsTelevision journalist and editor with The Time TV. Producer and Journalist for Grand Prix d’Horlogerie Baselworld and SIHH. Development of “Hublot TV” channel. Producer of “branded news” for Audemars Piguet.SportsProduction duties for globally distributed sports programming, journalism, presentation, camera operator, editing, directing, sales and marketing. Olympic, Formula One, Rugby World Cup, Americas Cup, Louis Vuitton Cup and Roland Garros projects.

Alphabeat Type & Sound create music and soundtracks for television programs. Concentrating predominantly of sports. Alphabeat has since launched a new project called "The Fate Scrapes".

Carouge, Genève, Ch

Actua Films is a technical services provider for broadcast and distribution level services including satellite, fibre and IP. Actua owns and operates several SNG vehicles and remote stations including direct fibre link to the EBU.Fixed and mobile satellite engineer for over 40 live football matches. Satellite and communications, Technical Manager for The World Cup 2006 “News Points” in Leipzig and Berlin. The Cannes Film Festival 2006, United Nations Feed Point - Vienna plus over 200 European Broadcasting Union related news feeds.

Design and upkeep of Outside Broadcast Vehicles, mobile production systems. Installation and design of Television Centre for the Geneva Stadium. Production Unit Manager for over 100 “live” transmissions.

Design and project management of United Nations broadcast and media projects including satellite earth stations, production centers, outside broadcast vehicles, specialist remote production systems and news facilities.