• Developed branding for STEM and creative play products along with related packaging, instructions and assembly specifications for educational toy brand.• Designed and produced seasonal packaging for Target & Walmart dollar shops for national decoration and notion brand.• Conceived, designed and produced seasonal shops, feature shops, visual merchandising displays and national magazine advertising for Toys”R”Us, including licensed assets like Star Wars: The Clone Wars, Apple iPod and Sony Pictures Home Video.• Servicing a boutique cosmetic & skin care client; developed branding, packaging solutions and online presence to challenge aggressive retail, online and broadcast-advertised competitors. Produced line extensions, concept thru shipping, to enable entry to new market segments.

• Interface with multiple client-facing teams to desemeniate both technical and creative needs across a wide variety of media formats, both physical and digital.• Review projects from Art Directors and with Studio Artists, based of nature, to ensure proper build.• Help create and utilize best practices or deployment to vendors and development teams.

• Strategize and create email campaigns, social media content, animation, print & digital advertising.• Create and update packaging, render displays, merchandising concepts and web page mock-ups.• Steward and grow two brands asset libraries, developing new assets and establishing usage guidelines.

• Created standards and templates for POP across all channels. Supervised annual outdoor play program POP, including photo direction & supervising freelance talent.• Developed creative for seasonal feature shops and licensed feature shops for Star Wars, TRON: Legacy, Avengers, Barbie, Disney’s Cinderella, Lego Chima, Skylanders and more.• Executed visuals for email promotions, home pages, A-spots and other digital vehicles.

• Detailed production of retail packaging on the Post Cereals account for brands such as Fruity and Cocoa Pebbles, Honey Bunches-of-Oats, Shredded Wheat, Honey Comb and Great Grains.• Maintained Post brand equity and mandatory color on core product and across promotions.

• Serving on-site to Novartis Consumer Health Company; collaborated with client-side teams to develop new products, line extensions and respective packaging. Maintained existing brand equity and facilitated smooth flow of finished production art to plant.• For Gerber brands, assumed responsibility for domestic and international package design and production art for Baby Care and Wellness categories, redesigning over 400 skus.• For Novartis OTC, created production art for Triaminic, Theraflu, Buckley’s and Gas-X brands.

• Managed art direction and production for hospitality division, supervising creative staff, directing design and execution for print and web advertising, business collateral, direct mail, event media and display.• Guided technical production of internal and out-sourced digital assets. Created original illustration and photographic work concurrent with project parameters. • Teamed with marketing to create advertising concepts and copy.• Provided technical support and maintenance for Macintosh creative team.