Michael Eaton

Michael Eaton Email and Phone Number

Healthcare Leader | Marketing Strategist | Product Innovator | Go-to-Market Expert | Brand Builder @ Two Chairs
san francisco, california, united states
Michael Eaton's Location
Los Angeles Metropolitan Area, United States
About Michael Eaton

Expertise:Disciplined Strategic Planning | Industry Trends Analysis | Competitor Analysis | Customer Insights and Segmentation | Customer Personas and Journeys | Go-to-Market Strategies and Execution | Global Brand Development | Reputation Building | Product Marketing | Lead Generation | Human Centered Design | Product Development, Positioning, Packing, and Pricing | Product Launch | Product P&L Management | Product and Marketing Lifecycle Management | Full-funnel Marketing Strategies | Digital Marketing | SEO/SEM | Social Media | Marketing Mix Attribution Modeling | Strategic Storytelling & Content | Design and Creative Direction | Thought Leadership Campaigns | Account-Based Marketing | Sales Enablement | Business Development | Partnership Marketing | Customer Advisory Councils | Public Relations | Business Case Development | Agency Management | Budget Management | Conference and Event Management |Cross-functional Leadership | Team Building | Player Coach

Michael Eaton's Current Company Details
Two Chairs

Two Chairs

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Healthcare Leader | Marketing Strategist | Product Innovator | Go-to-Market Expert | Brand Builder
san francisco, california, united states
Website:
twochairs.com
Employees:
89
Michael Eaton Work Experience Details
  • Two Chairs
    Head Of Payer Marketing And Development
    Two Chairs Jun 2024 - Present
    San Francisco, California, United States
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  • Datavant
    Vice President, Go To Market
    Datavant May 2023 - Mar 2024
    View
  • Elevance Health
    Staff Vice President, Product Portfolio Leader
    Elevance Health Dec 2017 - Mar 2023
    Drives the innovation and growth strategy for the Longitudinal Care product portfolio: Behavioral Health, Chronic Diseases Management, and Woman's Health businesses.Led teams responsible for the end-to-end design, implementation, and marketing of next-generation products, using design thinking and agile methods to deliver personalized whole-health experiences.
    View
  • Optum / Unitedhealth Group
    Vice President, Product Portfolio And Marketing Strategy
    Optum / Unitedhealth Group 2001 - Nov 2017
    Led product integration, packaging, and strategic marketing functions for Optum’s clinical care portfolio ($6 billion in revenue) comprised of Behavioral Health, Physical Health, Complex Medical Conditions, and Specialty Network Solutions, serving 50 million members across multiple markets: Employers, Taft-Hartley Trusts, Medicaid, Medicare, and independent Health Plans.
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  • Healthalllies.Com, Inc. (Acquired By Unitedhealth Group)
    Co-Founder
    Healthalllies.Com, Inc. (Acquired By Unitedhealth Group) 1999 - 2001
    Responsible for the company’s marketing strategies across all disciplines, focusing on brand building and early-stage customer acquisition. Successfully collaborated with co-founders to secure venture capital funding and the eventual sale of HealthAllies.com Inc. to UnitedHealth Group.
  • Los Angeles Tourism & Convention Board
    Vice President, Marketing And Corporate Alliances
    Los Angeles Tourism & Convention Board 1997 - 1999
    Developed and managed the bureau’s integrated marketing and communications program, leading a team of developers executing all strategies, including brand campaigns, publishing, consumer research, advertising, publicity, and web development. Negotiated collaborative tourism marketing programs with key partners like Delta Airlines, Universal Studios, and American Express.
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  • The Walt Disney Company
    Brand Management And Marketing
    The Walt Disney Company 1990 - 1997
    Led cross-functional work groups responsible for the brand development, positioning, and marketing of Disney Resort products and tourism programs. Part of the core marketing team accountable for launching Disneyland Paris and Disney’s California Adventure Park. Managed annual planning and execution of co-branded consumer campaigns ($250M) with corporate sponsorship partners: Coke, Delta Air Lines, Japan Airlines, and American Express.
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Michael Eaton Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Marketing

Frequently Asked Questions about Michael Eaton

What company does Michael Eaton work for?

Michael Eaton works for Two Chairs

What is Michael Eaton's role at the current company?

Michael Eaton's current role is Healthcare Leader | Marketing Strategist | Product Innovator | Go-to-Market Expert | Brand Builder.

What schools did Michael Eaton attend?

Michael Eaton attended California State University, Fullerton.

Who are Michael Eaton's colleagues?

Michael Eaton's colleagues are Monica Madrigal, Njeri Gathuka, Mph, Madeleine Friendly, Lmft, Ingrid Martinez-Kessler, Mary Dang, Ann Ford, Rosie Sofen.

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