Michael Eaton Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, United States

Drives the innovation and growth strategy for the Longitudinal Care product portfolio: Behavioral Health, Chronic Diseases Management, and Woman's Health businesses.Led teams responsible for the end-to-end design, implementation, and marketing of next-generation products, using design thinking and agile methods to deliver personalized whole-health experiences.

Led product integration, packaging, and strategic marketing functions for Optum’s clinical care portfolio ($6 billion in revenue) comprised of Behavioral Health, Physical Health, Complex Medical Conditions, and Specialty Network Solutions, serving 50 million members across multiple markets: Employers, Taft-Hartley Trusts, Medicaid, Medicare, and independent Health Plans.

Responsible for the company’s marketing strategies across all disciplines, focusing on brand building and early-stage customer acquisition. Successfully collaborated with co-founders to secure venture capital funding and the eventual sale of HealthAllies.com Inc. to UnitedHealth Group.

Developed and managed the bureau’s integrated marketing and communications program, leading a team of developers executing all strategies, including brand campaigns, publishing, consumer research, advertising, publicity, and web development. Negotiated collaborative tourism marketing programs with key partners like Delta Airlines, Universal Studios, and American Express.

Led cross-functional work groups responsible for the brand development, positioning, and marketing of Disney Resort products and tourism programs. Part of the core marketing team accountable for launching Disneyland Paris and Disney’s California Adventure Park. Managed annual planning and execution of co-branded consumer campaigns ($250M) with corporate sponsorship partners: Coke, Delta Air Lines, Japan Airlines, and American Express.