Michaela Roulette Email & Phone Number

New Berlin, Wisconsin, United States

- Develop and deploy integrated marketing campaign executions that advertise new and existing products at a major sporting event series - Lead experiential activation strategy, planning, and onsite coordination at marquee events - Maintain daily communication and collaboration with client brand management and trade marketing teams, vendors, internal support teams (creative, digital, social, content, and production), and third-party agencies- Ensure policy and procedural compliance with client’s brand and guidelines - Create, analyze, and manage budgets to ensure goals are met - Manage, create, and organize status trackers, agendas, recaps, and KPI reports - Supervise internal direct reports and provide constructive career insight

Greater Milwaukee Area

- Led a field team of 20+ high-caliber and diverse salesmen that demonstrated and provided education at targeted accounts and trade shows- Evaluated, monitored, and communicated weekly program results against objectives to both the client and internal account teams (fleet, staffing, and research)- Managed verbal and written daily communication with client and field team - Coordinated all event details for two different automotive clients to ensure seamless executions for an extensive mobile tour and large-scale festivals- Handled multiple high-value accounts simultaneously in a fast-paced environment

New Berlin, Wisconsin

- Traveled, coordinated, and executed experiential marketing tactics at retail and festival events - Managed communication between the corporate office and field staff- Developed comprehensive client recaps and presentations after major events and at the end of programs - Conducted market research and analyzed data to find relevant industry trends

Whitewater, Wi

This position was only a few years old when I started. Created to help gain more participants in intramurals and get people excited to play, it provided a lot of opportunity for growth and creativity. Some of my main tasks include:-Created, designed, filmed, edited, and published videos promoting Intramurals-Designed engaging posters to advertise events-Used Excel, Adobe Premiere Pro, and Canva on a daily basis to generate digital content-Managed social media sites such as Twitter and Facebook to keep students updated with the latest information and photos-Enhanced the intramural experience by creating different themes on social and digital content to gain student's interests-Supervised various intramural sports which exposed me to management and how to be attentive-Worked on a team of 11 other intramural supervisors but I was the sole marketer and provided updates at each weekly team meeting Showcased work that Whitewater intramurals puts forth can be found here: https://www.youtube.com/user/UWWIntramurals/videos

Hartford, Wisconsin

This was a great introduction into the corporate world as a junior in college. I interned for the entire marketing department which gave me exposure to several areas such as: -Market Research -Market Analysis -Logo Redsign -Creative Marketing

Slinger, Wi

This was a seasonal job that involved a variety of warehouse tasks. The most important takeaway was attention to detail.

West Bend, Wi

Having been in several service roles at the Club, I learned a lot about how to communicate and interact with all kinds of personalities. Good customer service was key to be successful.

Hartford, Wi

Worked for one summer on a metal painting line. It was tough but a humbling reminder to stay driven.