Michaela is a cannabis enthusiast who is formally (and informally) educated on cannabis cultivation, manufacturing, retail, and marketing. Her journey in the cannabis sector began as a budtender, where she gained invaluable insights into cannabis from both consumer and medical perspectives. Using that knowledge, she constructed and implemented a retail training manual for a multi-state operator and assisted in opening over 30 dispensaries across Florida. Acting as a key member of the marketing team at the multi-state operator, she seamlessly blended formal advertising education with hands-on cannabis experience. Her role involved navigating complex regulations, crafting compliant yet innovative marketing strategies, and enhancing the company's brand identity. Michaela played a crucial role in developing campaigns that resonated with diverse cannabis consumer bases, contributing significantly to the success of the company's expansion. Her dynamic approach to brand development, rooted in a unique perspective gained as a budtender, showcases her commitment to driving success in the evolving cannabis sector.Now, a member of the Panther Group leadership team, Michaela channels her distinctive creative energy and cannabis knowledge into growth strategies for cannabis companies. Crafting campaigns and aligning businesses with strategic partners and investors.