As a Go To Market Operations Analyst at Workday, I drive strategic initiatives across sales, finance, and marketing to optimize go-to-market processes. I’m focused on using data-driven insights to align our sales teams with business goals, ensuring efficiency and growth.

In my role at Evisort, I supported the Revenue Operations team by improving data processes and enhancing business visibility. My work enabled better decision-making and operational efficiency, helping align our teams to drive growth and success.

Tableau helps people see and understand their data, and getting to drive that philosophy for a world-class sales operations org was an incredible opportunity and growth experience. In the scope of my work, I helped create analytics tools to address challenges in forecasting, revenue generation, and operational efficiency, and I deeply learned the ins and outs of our business to provide meaningful insights that drive the improvement of KPIs across a variety of functions and programs including marketing, inside sales, and sales operations.- Developed tools to tag, track, and provide visibility on 300 key "Olympic" accounts that closed $80M and saw $345M of qualified pipe-gen during the duration of the program- Led account carving for an org with almost 100,000 accounts; helped develop the interactive scenario review tools, which were adopted by the global strategy team and saved time for sales org at large- Built a worldwide tracking tool for the largest conference of FY23, Dreamforce, creating synergy and helping drive pipe-gen programs and activities for ~11K accounts- Created a forecasting alignment dashboard for leadership to help view results from multiple team's perspectives, saving time on running reports one by one and allowing greater collaboration across the org- Developed tools to track forecasted attrition, pipeline hygiene, and opportunity movement that improved forecasting accuracy and enhanced insights on forecast calls and deal inspections for the sales strategy org

At ExtraHop I drove the implementation of sales analytics and reporting and data stewardship and created dynamic business dashboards in Salesforce and Tableau that help our Sales Ops team run a world-class sales operations program. -Created an account-based marketing reporting and prospecting tools based on Salesforce and Tableau views and dashboards to help sales reps monitor engagement at the account and lead/contact level-Used Tableau to connect historical data inputs with live SFDC to allow for end-users to conduct scenario analysis based on market or regulatory changes

-Created reporting and analytics training program and content for the sales team and sales leadership-Automated QBR reports and introduced role-defined security that allowed flexibility andscalability of report creation without adding to the reporting stack-Maintained a data stewardship program based on reporting and alerts to ensure that all accounts and pipeline had crucial segment information, such as employee count and IT spend

I acted as a key liaison and reporting specialist for the delivery of major initiatives for sales, finance, and marketing departments to develop Lighthouse’s global sales operations. I helped lead rollouts of marketing automation, a revamped client onboarding experience, mapping CRM data for the company's merger, data maintenance protocols for sales and marketing, and reporting upkeep. Initiated group training and documented best practices while managing all users in Salesforce and Hubspot.

Administered CRM for a rapidly growing company while establishing sales prospecting and marketing processes. Drove initiatives to improve inter-team coordination, track team and company goals using the CRM and collaboration tools, and improve reporting of data across teams. Sales:-Customer account management (contracts, proposals, annual reviews)-Executed move to Salesforce Enterprise-Inside sales campaigns, reporting, and data management-Dashboards and reporting for investors and managementMarketing:-Presentations to top prospects-Configured a responsive website with interactive marketing components-Email programming and landing pages (custom)-Helped with the selection of marketing automation platform

I worked closely with sales, marketing, and product teams to maintain Salesforce reporting, operate the website, and build out content and branded materials for clients and prospects. -Developed inside sales list management automation and campaign research workflows-Managed sales reporting for quarterly sales meetings-Streamlined quote design and assembly process-Project managed presentations for Fortune 1000 clients and prospects-Reported and analyzed monthly website analytics from Google Analytics-Compiled 10+ research reports with analysis and recommendations about competitors, business opportunities, and product strategy

Pitched and subscribed new customers to contracts with AT&T, Verizon, and Sprint and contributed to store operations management, including bank deposits and key holding duties.

Assisted the IT team in performing data management, data cleansing, and data analysis for the donor database and developed a VBA script in excel to improve the timeliness of advertising data audits.

Completed ten house painting projects ranging from $500-$7,000. Hired and managed employees and negotiated contracts while leading multiple teams through completing the work, resulting in a 17% profit margin overall.