Soaring Sessions & Aviation Adventures

Best selling author of 'Growth Mindset, a Workbook for Adults' and 'Empowered, a Motivational Journal for Women' as well as multi-award winning author of Teetering on Disaster, Me & Moe, children's books and more.I am a growth oriented, Couples Sex Therapist, who specializes in fostering open communication, fair conflict resolution, and enhancing sexual intimacy for couples. With a wealth of experience, I employ a compassionate and personalized approach to help couples feel truly heard in their relationships. Through tailored counseling sessions, I guide couples in developing effective communication skills, ensuring that each partner's voice is acknowledged and valued. We'll tackle the intricacies of relationship dynamics, incorporating a focus on addressing poor patterns of behavior, specifically pertaining to early attachments. Drawing on my extensive experience, I create a safe space where couples can explore and heal past wounds that may influence their present connections. My expertise extends to facilitating fair and constructive conflict resolution, empowering couples to navigate disagreements with respect and understanding.In the realm of sex and intimacy, I assist couples in exploring and expressing their desires, fostering a deeper connection and revitalizing the intimate aspects of their relationship. We'll create a supportive environment for you to navigate the complexities of relationships.I enjoy helping my couples begin to see the passion and intimacy come back into their relationship and using newly learned tools for communication, trust & vulnerability.Focused on clientele who are seeking to work on relational attachment, survival patterns, better communication, deeper meaning and intimacy in self and relationships.Concentrated Training & Workshops: Trauma -Van Der Kolk, Narcissism- Ramani, Child Abuse & Neglect, Equine/Animal Therapy, Art in Therapy.

Executive Officer, VP (November 2016- January 2024)Office Manager (July 2016 - November 2016)Streamline $2 million in AP/AR.Identify financials gaps and areas for gain and improvement.Organize back end office operations.Process payroll and negotiate contracts for employee relations such as health insurance and other offerings.Client/Vendor liasion.Marketing Consultant (January 2011 - July 2016)Launched website platform including SEO tactics in 2012 and 2016.Incorporated ISO 9001:2008 certification into the marketing collateral for the organization.Manage new business outreach and client services.Launched updated branding (logo, etc) and outreach marketing campaign.Responsible for all elements of supplier relations & purchasing.Responsible for identification of government contract opportunities, marketing, public relations, ISO compliance and general management.

Interim Managing Editor of the Georgetown Gazette Town Crier and Trail Views (January to September 2016)Freelance writer (June 2011 - Current)Award winning expressive writer who captures both emotion and inflection in life stories and events (samples available).(Managing Editor)Cover developing news, manage content and assign reporters to cover stories.AP style editing of all content, including news releases.Mock-up and layout of publication using Adobe InDesign and press style formatting of weekly & monthly newspapers.

Highlights:Successfully launched "Let's Move" program, a child focused education and health program. (6 mos ahead of nationwide initiative)Increased member retention via unique multi-faceted promotions, including Ford car giveaway.Launched new mascot for brand awareness in the community.Developed new in-club marketing material to highlight key features within the clubs utilizing the latest technologies.Launched "excuses" campaign from creative concept to execution, including website redesign, new collateral.Marketing & Promotions:Conducted and analyzed market research to determine risk and marketability to consumer base.Developed tactical and short-term promotional and advertising campaigns.Developed, created and implemented marketing promotions/concepts/programs to generate awareness and excitement.Implemented and managed media plan.Marketed to members and prospects utilizing database information.Worked with SEM firm to fine tune search ads and keywords in online media.Drove the cost per lead down through efficient adword campaigns.Optimized website for best organic search results.Launched & managed "CalFit Media" in-club advertising program.Content Creation/Creative:Produced blog articles.Produced content for online social network accounts.Managed content review and posting schedule and process.Worked with outside agencies, creative studios, list brokers, and like services to provide best-in-class marketing programs.Provided back-up support to the daily creative process for advertising, promotions, corporate, and marketing collateral.Produced advertising and promotional copy.Reporting/Analysis:Managed $1.2 million marketing budget.Created membership goal conversion, sales promotions reportsProduced key performance indicators for website hits, leads generated, leads conversion to sales, email capture rates, etc.

Managed and developed from conceptualization the online MarketLinx user community/site using the Dot Net Nuke platform. Ensured fresh, compelling content was published regularly and implemented creative marketing programs (such as blog/chat threads, flash demos) to drive adoption and use of the site. Tracked site activity and measured effectiveness.Managed and developed company-wide Intranet using Sharepoint, responsible for working with the management of myriad divisions within the company to ensure content was current and informative.Project Manager for Web Solutions, a public-facing MLS site. Responsible for creating the sales contracts, working the Regional Sales Managers to promote the product, tracking the sales pipeline, creating a project plan, working with the development team to ensure timely delivery of software as well as day-to-day client communications for enhancement requests.Wrote and published quarterly client newsletter, consisting of a minimum of eight articles including news from the Executive team, third party offerings and software updates.Created and presented extensive powerpoint presentations regarding current demonstrations of the product to groups of 100+ clients at User Group meetings and other trade events (samples available). Post-presentation follow up included gathering all session notes and preparing a summary of requirements for the Executive team.Helped execute customer focused events such as tradeshows, user group meetings, customer appreciation parties (including budget management, coordination of catering/activities and onsite management of events).Acted as conduit between the MLS and corporate division ensuring brand message was consistent.Account Manager for both San Diego and Honolulu accounts: typical duties included on site presentations to Board of Directors, daily conference calls and organization and facilitation of software updates/publishes.

Worked with clients such as United Auto Group and Lowe’s to develop market and data analysis on existing (and prospective) customers.Worked with Claritas (analytical) and Equifax (demographic) household level data to develop marketing campaigns that target the client’s primary audience effectively.Incorporated data findings to create strategic multimedia campaigns leading to increased response and ROI.Worked with strict project timelines to ensure product launch is executed as scheduled.Offered strategic ideas for all aspects of direct mail campaign including demographic criteria, creative and print.Working knowledge of all areas of print, lettershop and postage regulations to ensure best pricing and products for campaign.

Developed strategic & creative on-air marketing campaigns which incorporated multimedia to meet client branding goals for Fortune 500 companies.Increased new business revenue by 50% & existing business by 20%.Working knowledge of advertising reach from frequency, GRP’s, & gross impressions. Assisted the development of creative ad copy to promote brand or product launch.Facilitated major events, including promotions & advertising campaigns from initiation to execution.

Primary responsibilities included working with Director level executives in Fortune 1000 companies (Cisco, Adobe), to perform gap analysis within marketing departments. Managed 50 project-based marketing consultants to assist organizations in achieving speed-to-market product launches and successful execution of business initiatives. Achieved $1.4 million revenue goal by attaining $900,000 in revenue resulting in 75% revenue growth over two quarters (statistics available).

Responsible for all aspects of account management under media deadline pressures, including advertising billing, credit/debit/rebill memos & monthly balancing of retail and classified advertising department. Managed $1.6 million revenue goal, & increased sales by 190% through developing creative presentations that highlight new products for clients.