Michaela M. Email & Phone Number

Columbus, OH, US

Columbus, OH, US

• Developed and maintained relationships with 100+ influencers to drive brand awareness for Hollister and Gilly Hicks.
• Spearheaded the management of Hollister's brand advocate program, "The Hollister Style Hub," overseeing a community of over 7,000 content creators.
• Collaborated with the influencer marketing team to produce in-store brand experience events and escorted influencers to large-scale events.
• Reported weekly data from the Hollister Style Hub, launching program improvements to enhance performance and engagement.
• Analyzed program performance metrics to optimize community engagement and drive continuous improvement in influencer campaigns.

Jersey City, New Jersey, US

ForbesBLK is a global community of Black entrepreneurs, professionals, leaders and creators that are driving systematic change in business, culture and society. Our community of exceptional leaders of color are breaking down barriers, creating more equitable economies and driving a new culture of connection, collaboration and change.

IDEA Enterprises is a digital marketing & PR agency based upon building brands to be individual, dope, and exceptional through achievable goal setting. Dedicated to building brands one story at a time.

• Obtained A-list client Karyn Parsons to make a virtual appearance for the Hilary Banks Brunch Experience
• Designed and coordinated an independently designed social media rollout over the course of 6 weeks to promote the Hilary Banks Brunch Experience
• Took initiative of reaching out to local brands to form strategic partnerships with including mental health sponsors for Black women, diverse dining options, and event space.

• Led the creation of marketing decks and materials to effectively communicate the brand's message and vision to stakeholders andconsumers.
• Managed vendor relationships, including a content production agency and social media partners, ensuring alignment with brandobjectives and maintaining high-quality deliverables.
• Launched successful collaborations with Cleveland-based organizations, overseeing the planning and execution of in-person events andpop-up shops to promote the brand and partnerships.
• Established four collegiate partnerships, strategically positioning CHVD JUSTIN products in-store for increased visibility and salesamong college students.
• Negotiated collaboration with Barnes & Noble to distribute the WEARPACK product line in their stores, expanding the brand's reach and accessibility to a broader audience.

New York, NY, US

• Collaborated with the Vice President of Brand Strategy to produce and coordinate a prominent iHeartMedia event for the annual EssenceFestival, catering to the best Black marketers in the industry.
• Actively participated in strategy calls with renowned clients such as Fenty Beauty and BIC, contributing to discussions on brand and influencermarketing rollouts and demonstrating a strategic mindset.
• Played a key role in content strategy development for the Black Information Network, contributing innovative ideas to enhance the network'scontent offerings.
• Created compelling content as a "Day in the Life" intern for the Black Information Network, offering an insider's perspective on the dailyoperations within the organization.
• Successfully multitasked while working remotely, collaborating with cross-functional teams to coordinate a high-profile iHeartMedia event.

Columbus, Ohio, US

Columbus, OH, US

• Reporting to a marketing director, I took point of all things promotional and advertising, managing a small team of 3 others.

Columbus, OH, US

• Strong ability to perform skilled clerical and administrative functions, including but not limited to preparing and mailing correspondence and other materials as needed.
• In charge of enrolling and scheduling participants into the program.
• Establish and perform a complete and detailed filing system.
• Responsible for creating and maintaining a tracking system for participants and programoutcomes.
• Strong ability to multi-task, work in a team environment, gather data, and complete alldepartment reporting as needed.
• Provide direct support to the Program Manager, Director and Associate Vice President.

Bachelors, Marketing

Mlt Career Prep Fellow, Corporate Management