Michael Aron Email and Phone Number
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Experienced team leader in consumer research, analytics, governance and change management. Known for hiring, retaining and leading exceptional talent in a dynamic, matrix environment. Transforms business questions into learning agendas and actionable insights. Exceptional interpersonal skills and emotional intelligence; influences both technical and non-technical audiences and drives results in a cross-functional, collaborative and consultative manner.Skill Highlights:- Staff Leadership and Development- Quantitative and Qualitative Market Research- Conjoint/MaxDiff, Pricing and Driver Analysis- Econometric and Optimization Analytics- Brand and Marketing, Digital, Media Mix Modeling- Customer Trends, Tracking and Segmentation- Customer Sales and Service Satisfaction and Loyalty- Product, Quality and Advanced Technology- Management Tools, Training and PresentationsCore Accomplishments- Developed successful functions in brand and marketing analytics, and market research and analysis.- Led insight that drove Nissan’s successful pivot to electrified vehicles, autonomous and connected car technologies.- Transformed brand and messaging strategy and marketing analytics enabling higher funnel conversion and ROI.- Thrived in two economic recessions by insourcing and developing team and subcontractor partnerships.- Developed Infiniti’s global insight capabilities during the relocation of its Global HQ from Japan to Hong Kong.- Awarded Most Valuable Crew Member and Best Communication Award by the North America Chairman.Other Skills / Personal- Advanced in Microsoft Excel- Proficient with Microsoft PowerPoint and Word.- Proficient in Tableau and ThoughtSpot. Working familiarity with SAS and SPSS.- Trained, experienced qualitative moderator and facilitator.- President, Brooksbank Homeowners Association, Nolensville TN- An avid runner, auto and motorcycle enthusiast, active (and lucky) husband, father and son.
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Director, Customer & Market InsightsBridgestone Americas Dec 2024 - PresentNashville, Tennessee, Us
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Lead / Sr. StrategistBridgestone Americas Aug 2023 - Nov 2024Nashville, Tennessee, UsVarious customer and market insights roles supporting Customer Success, Strategic Sales Operations and Emerging Solutions.
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Director, Marketing Performance InsightsAmerican Tire Distributors Mar 2022 - Jul 2023Huntersville, Nc, UsDeveloped and implemented an analytics function. Established data assembly, KPI definitions, visualization and seller tools, team structure and analysis and management process. Onboarded team members, created and managed a first-ever manufacturing program dashboard and identified highest impact areas of success and opportunity across initiatives. Work moved the organization from foundational questions to implications and informed actions. -
Senior Manager, Residual Value Strategy And GovernanceInfiniti Motor Company Apr 2021 - Feb 2022Yokohama, Kanagawa, JpEstablished process ensuring product and incentive decision milestones were informed with RV impact. Generated best practices for analysis and decision support and led coordination across the business. Led a bimonthly executive RV decision steering committee that generated countermeasures to roadblocks. Managed interfaces with and ensured strategies were optimized to RV’s from JDPower, ALG and KBB. -
Senior Manager, Head Of Infiniti Market IntelligenceInfiniti Motor Company Apr 2019 - Apr 2021Yokohama, Kanagawa, JpLed a team responsible for customer research and analysis for Nissan’s luxury division. Set and tracked budgets, set and diagnosed KPI’s, and led all product, quality, pricing, technology, brand, luxury trend, creative and media customer research, analysis and modeling. Customer consultant in all executive business reviews.
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Senior Manager, Advanced Planning Research And AnalysisNissan Motor Corporation May 2016 - Mar 2019Yokohama-Shi, Kanagawa, JpLed a team responsible for all customer research and analysis that drove future product and technology planning including Nissan and Infiniti’s autonomous, connected car and electrified powertrain programs. Responsible for all insight support for Nissan Technical Center milestones, customer segmentation, unmet needs, customer trends, perceived quality, UX and design work. -
Senior Manager, Brand And Marketing AnalyticsNissan Motor Corporation Aug 2013 - May 2016Yokohama-Shi, Kanagawa, JpWith renewed organizational focus on brand equity, led a team responsible for all brand strategy analysis. Quantified linkages of KPI’s to objectives and levels/mix required to optimize funnel conversion. Developed a tracker, diagnostics, training and liveboards. Aligned cross functional objectives with targets. Presented findings and actions monthly to and won Most Valuable Crew Member from the Chairman.
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Senior Manager, Electric Vehicle Research And AnalysisNissan Motor Corporation Apr 2010 - Aug 2013Yokohama-Shi, Kanagawa, JpLed a team responsible for research and analysis for Nissan’s Electric Vehicle business unit. Scope included product, communications, pricing, quality, and syndicated work. Included research and analysis in support of the launch of Nissan’s first mass-produced EV. Won Best Communication Award for Nissan LEAF work.
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Senior Manager, Infiniti Special ProjectsNissan Motor Corporation May 2012 - Dec 2012Yokohama-Shi, Kanagawa, JpSelected to support the launch of a Market Intelligence Office at Infiniti's new global headquarters. Trained staff while managing customer research in China, Germany and the US. Managed a team responsible for insight governance in all markets where Infiniti operated. Developed presentations for and was global customer consultant to the President.
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Planner / Senior Planner, Infiniti Research And AnalysisNissan Motor Corporation Jul 2006 - Mar 2010Yokohama-Shi, Kanagawa, JpConsumer Research Analyst / Project Manager responsible for all Infiniti research and analysis.
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Manager, Local Market IntelligenceMillercoors May 2005 - Jul 2006Chicago, Il, UsResponsible for situation assessments for all local market area business planning. Managed consistency in data quality, assembly, KPI and proxy definitions and analysis framework designs. Managed the seamless transitions from corporate to local marketing to sales and distributor teams. Work resulted in the generation and usage of new local customer insights. -
Manager, Customer Satisfaction OperationsGeneral Motors Sep 2003 - Apr 2005Detroit, Michigan, UsDeveloped online diagnostic tools, insights, reports and presentations used to inform company-wide retail initiatives. Formalized corporate process to address a regular stream of ad hoc requests and concerns. Work produced new insights and actions resulting in higher customer satisfaction. -
Manager, TqmGeneral Motors Jul 2002 - Aug 2003Detroit, Michigan, UsManaged customer research, OD, communications, measurement and training for GM’s dealer incentive programs (Standards for Excellence). Designed and implemented dealer-specific research plans and findings providing a foundation of competitive owner and customer feedback.
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Manager, Interactive MarketingGeneral Motors Sep 2001 - Aug 2002Detroit, Michigan, UsManaged the migration of the Oldsmobile customer facing website and online leads to GM’s common hosting environment on time and under budget. Managed Oldsmobile’s last major website redesign, maintaining consistency of message and improving navigation, layout and content among all audiences.
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Brand AnalystGeneral Motors Jan 2000 - Feb 2002Detroit, Michigan, UsResponsible for analysis pertaining to target market definition, brand and price positioning, sales forecasting, production volume allocation and advertising. Led residual value and remarketing strategy analysis for the phase-out of Oldsmobile.
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Market Research Specialist / AnalystFiat-Gm Powertrain Nov 1997 - Jan 2000ItResponsible for all research analysis in support of the Powertrain Marketing Plan. Included budget determination and tracking, managing supplier selection and interfaces, generating reports and presentations, and participating in GM Corporate Research Committees. -
Database Marketing InternAllstate May 1996 - Sep 1996Northbrook, Il, UsIdentified and solicited highest profit potential customers with focus on key growth areas and influencers. Designed and implemented six targeted direct mail programs averaging an 11% response rate, more than four times the Allstate average.
Michael Aron Skills
Michael Aron Education Details
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University Of Rochester - Simon Business SchoolFinance And Marketing -
University Of ArizonaApplied Mathematics And Actuarial Science
Frequently Asked Questions about Michael Aron
What company does Michael Aron work for?
Michael Aron works for Bridgestone Americas
What is Michael Aron's role at the current company?
Michael Aron's current role is Experienced, Awarded Customer Insights Leader.
What is Michael Aron's email address?
Michael Aron's email address is ma****@****-us.com
What is Michael Aron's direct phone number?
Michael Aron's direct phone number is +161545*****
What schools did Michael Aron attend?
Michael Aron attended University Of Rochester - Simon Business School, University Of Arizona.
What skills is Michael Aron known for?
Michael Aron has skills like Competitive Analysis, Market Research, Market Analysis, Product Development, Marketing Research, Automotive, Marketing Strategy, Marketing, Cross Functional Team Leadership, Analytics, Leadership, Customer Insight.
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