Develop revenue generating strategies and plans to identify new business for our manufacturers and provide new and current customers with quality products that will increase their sales.

Food Broker (Retail & Foodservice) - (Past)• Italian Artisan bread maker that crafts all-natural, high-quality, delectable artisan and deli bread the old-world way. All natural, long fermentation, zero additives, zero preservatives, zero trans fats, VEGAN and special holiday breads available.• Italian Artisan pasta maker that creates all-natural delicious Gluten Free & Vegan pastas. *Top 3 specialty pastas are Cannelloni, Ravioli and Gnocchi. *Plant based special spaghetti/penne flavors such as Red beet, Cauliflower and Sweet potato.*Vegan flavors include Artichoke, Asparagus and Butternut squash.Non-FoodWho's Mailing What! (Past)• Assisted with refining business model• Identified new opportunities to generate new business and revenue• Contributed feedback to shape strategy based upon target market researchOrange County Choppers (Past)• Researched alternative email platform resulting in 60% yearly savings.• Organized email list for data hygiene and marketing.• Created ecommerce optimization plan with original SEO team member Detlef Johnson.• Developed brand refresh plan with global brand expert Julie Cottineau, Brand Twist.Tattseal (Past) Co-Marketed Tattseal with:• Discovery Channel reality star Paul Teutel Sr., global brand founder of Orange County Choppers. • OscarMike Foundation, keeping veterans “On-the-Move” through life changing adaptive sports programs, experiences and events.• Villain Arts, the leader in Tattoo conferences.

Played key role in success of multimillion-dollar direct mailing and monitoring company, including:providing ongoing analysis and continuous improvement of key internal and external business processes; directing sales and marketing life cycle activities from: developing campaigns; measuring and analyzing performance; and delivering and maintaining best practices; and establishing and nurturing strategic relationships, expanding customer base, and growing revenue. Key Accomplishments: Increased customer service scores by improving customer-facing processes and turnaround times.Grew base of 500 domestic and 50 global agents to support higher demand and 15% revenue growth.Established new marketing channels with best-of-class associations and publishers, which increased industry awareness, brand equity, and quarterly leads by 30%, leading to conversion rate of 80-90%.Generated 300 new accounts while managing relationships with 3,000+ clients; and upsold 20% of base to a more timely and profitable service, increasing profits by 12%.Increased revenue $360K by continuously improving ROI analytics/performance metrics for direct and digital marketing campaigns, using key performance indicators for adjustments.

Doubled customer base by creating demand for new-to-market gluten-free products, including puff flaky pastry dough, hors d’oeuvres, and meals. Devised successful new business development strategies and tactics for growing revenue; and established relationships with leading distributors, re-distributors, and foodservice management companies.

Delivered and managed new media advertising capability from the ground up, generating results which included more than 25% in incremental revenues within the first year.Worked with web developers, graphic artists, public relations teams, and focus groups to establish compelling website content and promote new media capabilities.Helped hire, train, and motivate sales and marketing professionals to support new business area.

Established business offering diverse services, such as: list protection, mail monitoring, telemonitoring mystery shopping, and quality control of product fulfillment process.Recruited, hired, and trained 15 full-time employees and 200 agents nationally.Presented service portfolio to senior executive clients and prospects, generating interest in enhancing direct deliverability of their mail and mitigating risk associated with mailing list misuse.Reviewed and modified quality control processes, monitoring programs and compliance with telemarketing sales regulations.Negotiated substantially lower cost of acquiring competing mailing list protection service.

Introduced new research product to National Catalog conference, meeting with and assessing interest of executives from major catalogers such as LL Bean, Spiegel, Victoria’s Secret, Sears, and Sharper Image.Delivered pricing strategy feedback that price point of $20,000 was too high and with some minor modifications, buyers felt $10,000 provided the value to buy.