Michaela Simpson Email & Phone Number

Dublin, Leinster, Ireland

My remit is to build and lead a team of exceptional content marketers who can create and execute world-class strategies for our clients. As head of the department, my responsibilities are wide-ranging, from people management and leadership to business development and operations. Happily, I still have plenty of opportunity to execute content marketing which allows me to collaborate with the brilliant brains across all of our departments and ensures that I remain connected to the practice… Show more My remit is to build and lead a team of exceptional content marketers who can create and execute world-class strategies for our clients. As head of the department, my responsibilities are wide-ranging, from people management and leadership to business development and operations. Happily, I still have plenty of opportunity to execute content marketing which allows me to collaborate with the brilliant brains across all of our departments and ensures that I remain connected to the practice and have the ability to anticipate key future trends.My role involves;• Full responsibility for achieving business targets for the Content department. • Managing people including recruitment, onboarding and their professional development.• Driving content-related innovation for the business using the OKR (Objective and Key Results) framework.• Speaking at national and international conferences including 3XE Digital and Content Marketing Fast Forward and guest lecturing in Dublin City University to promote content marketing.• Writing award entries for Digital Media Awards, European Search Awards, European Content Awards, Irish Content Marketing Awards and the Content Marketing Institute's CMAs.• Creating and running collaborative content strategy workshops with clients.• Delivering content training to clients.• Building relationships with prospects by analysing their existing marketing and the landscape in which they operate and preparing and explaining proposed content-led solutions.• Managing content marketing strategy and execution for clients, ensuring strong communications throughout, finding opportunities for collaboration, reporting on results, and identifying new marketing opportunities, whether they be in SEO and Content or in another area of their marketing strategy. • I strive to offer support to anyone across the company however I can. Show less

Blackrock, Co Dublin

Through managing all aspects of the practice, I developed a strong interest in digital marketing. I took complete responsibility for the practice's online presence. I particularly enjoyed using my specialist knowledge as an experienced dental nurse to produce unique and useful blog material for our customers, including video content. • Transformed online presence - created and managed social media profiles, full responsibility for website redesign, created original blog content… Show more Through managing all aspects of the practice, I developed a strong interest in digital marketing. I took complete responsibility for the practice's online presence. I particularly enjoyed using my specialist knowledge as an experienced dental nurse to produce unique and useful blog material for our customers, including video content. • Transformed online presence - created and managed social media profiles, full responsibility for website redesign, created original blog content including video. Website visits doubled in 2013. • Took over responsibility for Google AdWords account in 2013 and increased CTR from less than 0.5% up to and above 2%. • Built strong relationships with patients of all ages, providing consistent support and advice. Also built relationships with influencers such as local dentists and receptionists. Described in one patient testimonial as “the essence of efficiency”.• Designed, maintained and trained others in precise Infection Control procedures and record keeping.• Composed and designed important oral hygiene advice leaflets for all patients. Show less

Dun Laoghaire

I joined the Pavilion Theatre as a Front of House Attendant in 2006 and was promoted to Head Attendant and Duty Manager in 2008.I was responsible for supervising and assigning staff roles. Teamwork and strict time keeping were key as I to liaised with the technical team to manage running times and the audience. I was responsible for customer service, including addressing any customer complaints or issues.

Msc Management (Digital Marketing), Digital Marketing, 2:1 Honours

Activities and Societies: Volunteer Work - Suas Paired Reading in Our Lady of Victories Girls' School, Ballymun. Intergenerational.

Professional Diploma In Digital Marketing, Digital Marketing, Distinction

This was a 12 week course delivered by industry professionals, covering key digital marketing topics including SEO, PPC, Adwords, E-mail.

Bachelor Of Social Science, Social Policy, Politics, 3.63

Activities and Societies: UCD Volunteers Overseas - Volunteered in Haiti in June 2007 My Bachelor of Social Science (Hons) was a joint.

Diploma In Dental Nursing, Dental Assisting/Assistant, Distinction

This was an 18 month, evening course which included subjects including medical emergencies, infection control, anatomy and physiology. It.

Education record