Michael Smiley Email & Phone Number

Charlotte, Nc, Us

Huntersville, Nc, Us

Huntersville, North Carolina, Us

Quickly built relationships to understand needs of customer and provide solutions. Manage the role out of new product launches on site with item setup, promotions, and marketing. Connect with new e-tail opportunities to build customer views and base. Collaborated with colleagues to market products to current and new customers by enhancing SEO, images, videos, and copy for all products. Work with marketing, executive leadership to introduce new products to new customers based on needs of the consumer.Key Accomplishments:• Setup up over 100 products with major and small retailer sites• Managed an advertising budget to efficiently sponsor products to increase click-thru and conversion• Effectively manage a full-year of promotions, flash deals, major tier 1 events

Mooresville, Nc, Us

Work with assigned brand to enhance online content for products to increase revenue, visits, conversion, and grow brand recognition. Provide insight into how customers shop product categories and ways to increase product findability and conversion. Work with internal teams to setup product selling variants, collection, parent-child relationships, changes to product descriptions, and taxonomy of product categories• Setup over 300 collections, PCR, PVS which lead to sales of $750,000.• Managed 4 national brands and 2 private label brands with annual internet sales of $35M (FY22), increase of 10% over LY• Setup a weekly reporting package that includes sales, conversion, digital penetration, store and DC inventory, content scorecard• Helped mentor colleagues on best practices to present, interact with their assigned brand, pull reporting, and how to use tools

Mooresville, North Carolina, Us

Quickly built relationships to understand the needs of customers and provide solutions. Rapidly adapted to new processes to implement promotions and introduce new products to customers. Developed relationships and onboarded a major retailer while growing sales with existing customers. Work with product development, marketing, and executive management to introduce new products to customers based on needs. Introduced company processes to improve placement within retail websites to improve sales while maintaining efficient spend.• Onboarded a customer which led to import orders of $23M within three months of introduction. • Implemented new procedure for keyword search on two platforms with success increasing sales and engagement for our catalog while sustaining an outstanding ROAS.• Managed a P&L and promotional budget to ensure incremental sales and profitability goals.

Manage a team of five employees in floor prep, joint repair, and other repair aspects to ensure a smooth, safe surface for customers, employees, and equipment. Discuss with store management about process, materials used, and answer any questions about the product and process.Key Accomplishments:• Schedule with stores and team members on dozens of diverse projects.• Worked with store management to schedule overnight projects efficiently.• Completed accurate count of product inventory and placed orders when necessary to ensure all projects can be completed on time.

Developed, maintained, and reviewed Point of Sale reports used by entire organization. Provided weekly item performance updates to Executive, National Account, and Operations team. Provided meaningful insight in preparation for product selection with buyers. Set-up and maintained item information provided to customers for online and internal systems use.Key Accomplishments:• Worked with executive management to focus on new product introduction during line review process.• Collaborated with design, marketing, and other account managers to prepare samples, cost, and presentation for line review.• Assisted supply chain to develop reporting to diagnose out of stock metric that was shared with customer to improve ordering strategies and in-stock levels.• Developed and ran weekly POS reports that were used by organization.

Mooresville, Nc, Us

Managed complex, high volume sourcing and logistics projects and negotiations for Hardware, Rough Electrical, and Rough Plumbing divisions. Oversaw multiple sourcing projects simultaneously. Worked daily with four overseas offices in Hong Kong, Vietnam, Shanghai, Mexico, plus third-party agency in India on sourcing products and domestic manufacturers. Key Accomplishments:• Managed $1.1 billion in import sales, yielding over $800 million in margin in 2014, 45% increase over previous year.• Supported over 15 merchandising categories in Hardware, Rough Electrical and Rough Plumbing categories• Interacted with four global sourcing offices daily, and advised on direction, strategies, and objectives for line reviews, product enhancements, and price development for bringing innovation to merchants and to customers.• Negotiated port recovery repayment agreement w vendors to offset extra costs to move import containers to different ports during longshoreman strike.• Mentored vendors and merchants on Lowe’s import processes.

Mooresville, Nc, Us

Cross-communicated global sourcing work with merchandising directors. Tracked orders and timelines for importing products, ensuring on-time delivery, adequate store inventory.Key Accomplishments:• Promoted due to drive to increase sales, product design knowledge, manufacturing processes, and vendor collaboration. • Trained and mentored over a dozen Merchandising Specialists.• Worked on high visibility project; participated in developing safety quality and reliability, provided bi-weekly updates to senior level management.• Initiated product modifications and collaborated with product designer and patent holder Pilot.• Collaborated with third-party commercial ad design firm in Portland, OR on airtime and fees, graphics, legal compliance, brand messaging, length of ad, and ability to make pricing changes in ads.• Assisted internal legal department to ensure Lowes was mitigating risk appropriately.• Cooperated with quality assurance division on providing all levels of management on-going updates about product and worked on an exit plan as product life cycle was ending.

Mooresville, Nc, Us

Negotiated new lower prices with vendor while retaining margins during store promotions.Key Accomplishments:• Implemented spreadsheet tracking product reset plans and facilitate smooth display transitions in stores. • Improved stocking team efficiency by designing pictorial diagram tool showing items in category collection, distribution center were stocked and helped plan in-store displays and number of bays.

Masters Of Accounting

Bachelor'S Degree, Accounting

Bachelor Of Science - Bs, Accounting