Michaela Stránská Email & Phone Number

Helping companies grow through innovations. Projects:• Design of investment proposition for top affluent clients (project leader)• Business Design of benefit program for top affluent clients (project leader)• Alma Media: Finance process development programme (consultant/project manager)• LMC: New ERP implementation (project leader)• ČSAS: AI Hackathon (team business coach)• HCD training/up-skilling

Designing & delivering profitable products, services. Creating customer experience & benefits that drive long-term value and loyalty. Responsible for launching & market success of innovations mainly in banking & insurance. Projects: • Kooperativa: design, prototype & test of insurance for clients at the age of 50+ (stream/project leader)• Sales proposition of operational leasing for retail segment (project leader)• Customer account - unifying platform (project leader)

Prague, Czech Republic

Applied Design Thinking to develop unique and innovative products & service experience that attract and keep customers.Projects: • Česká spořitelna – Kooperativa: joint project aimed at verifying the potential of selling ČS personal accounts through Kooperativa’s sales representatives network (stream/project leader)• Česká spořitelna: personal finance aimed at vulnerable young adults (project team member)• Sales proposition & pricing of new digital banking product (stream leader)

Prague, The Capital, Czech Republic

Advisory company Sidus efekt, s.r.o. specializes in increasing business performance. Participated in projects across variety of sectors, however, mainly in finance.Clients: ČMSS, RSTS, SAZKA, ČEZ Prodej, KONE

Prague, The Capital, Czech Republic

In my role, I led a business stream in the project of digitisation of bridge/consumer loan sales process, which included mapping of business/sales requirements, writing down business specification and user acceptance testing. Responsible for training, GTM strategy & rolling out the project into both internal and external agents network. As well, I participated in internal agents network training consisted of onboarding programme creation, management & sales training (leadership, 1:1 interviews, meetings...).

Prague, The Capital, Czech Republic

As student team leader & project CEO I led university team of 35 members from VŠE, ČVUT, ČZU. All together, we breathed life into first university carsharing on the Czech market in cooperation with ŠKODA AUTO, a.s. I drove project collaboration across teams, scoped, set project goals, prioritised & scheduled activities. Helped determine product features & value proposition, made business case calculations, pricing. In my role, I directly reported to senior management.Uniqway is the car sharing service for university students and employees. Service is suited to requirements of students who want to be mobile, do not want to own a car or spend a lot of money for the car rental services. For more information about the project and start date visit uniqway.cz or service Facebook profile fb.me/uniqway

Prague, The Capital, Czech Republic

The beginning of my track record in innovation management. It all started at ideation, as a team of students we investigated market size, potential, competition locally and globally & derived insights. Later on identified leading communities & got first experience with customer research, F2F interviews, focus groups. Successfully created a whole concept from ground-up, developed brand & marketing strategy.

Sydney, Australia

In Sydney office, I helped Czech companies to open the way in Australia, New Zealand and Pacific region markets. In my competences, there were doing market research, competition analysis, product & price comparison, consulting sales and marketing strategy. We were focused on finding potential business partners for Czech clients, took part in trade fairs and organised business meetings as well.

Prague, The Capital, Czech Republic

As Export Consultant, I provided advisory on tariff, quotas, taxes and sanctions in international trade for Czech entrepreneurs, exporters. Consulted export strategies & doing business abroad as well. On the other hand, at Ministry of Industry and Trade, we helped foreign entrepreneurs who want to make business contacts with Czech counterparts

Master'S Degree, Innovation Project Management

Minor: Standards of Project Management Master Thesis: Optimization of support processes (admin/sales) in the company

Master'S Degree, International Business/Trade/Commerce

Activities and Societies: SKOK - Studentský klub obchodu a konkurenceschopnostiMinor: Accounting and Corporate Financial Management Master.

Chinese Studies