Overseeing all Loyalty and Travel benefits accounts for the Australia and New Zealand business and leading business development

Reported to the Group CCO, my remit included full P&L responsibility for the Financial Services division. Led the David Jones American Express Credit Card alliance with my team managing the marketing, acquisition, retention, sales, loyalty, product, operations, finance, gift cards, the legacy Storecard, plus other strategic partnerships such as Mastercard, Visa, Alipay, Afterpay and China Union Pay and the Commonwealth Bank. Amongst other achievements, I delivered a majority of company profits consecutively, winner of the CEO Award in 2019

Operating as a consultant with clients in real estate, retail, and a loyalty and payments fintech start up (winning two silver 2017 TECH Design awards for the redesign and build of the fintech app )

Contracted to consult on the design and commercial negotiations supporting a start up loyalty coalition across European airports

Leader of the bank-wide loyalty segments strategy and implementation as part of the customer experience stream. Worked cross functionally with Global/Regional teams to design and deliver new customer initiatives, plus managed the team to market and enhance existing assets. My team also ran all marketing, PR, partnerships, digital and business development to deliver these propositions with our agencies.

Reported to the CEO of frequent flyer and managed the Product, Partner Marketing, Business Development and Operations teams with responsibility for the non-air portfolio including financial services, travel, hospitality, utilities and retail portfolios. Partnerships included co-brand credit cards developed with American Express, Citibank, VISA, NAB and Virgin Money, plus key relationships with Allianz, Hertz, Europcar, Thrifty, Hilton and HotelClub amongst others. Core responsibilities involved- Design and implementation of business development strategy- Senior relationship contact across portfolio of accounts- Owner of all partner marketing and CRM– delivering profitable campaigns, with a focus on digital channels - Design of product and propositions with partners for members- Led contract re/negotiations at a senior level for both loyalty and ancillary- Customer experience across all products/partners- Senior project lead for all partner launches from negotiation through to launch delivery- Strategic direction and management of supporting loyalty agencies

Marketing team lead on the Commonwealth Bank of Australia account, delivering new loyalty and crm strategies across digital channels for the Commonwealth Awards program. Launched new rewards redemption website with innovative segmentation capabilities.

Account Director for both Sainsbury's Supermarkets and Sainsbury's Finance as partners in the Nectar coalition loyalty program. Managed all aspects of the relationship with both clients including commercials/marketing/loyalty/crm strategy. Tenure included implementation of transformational contractual program changes plus the launch of a new credit card.

Managed the relationship with Dollond & Aitchison opticians and Sainsbury's Supermarkets. Responsible for driving additional highly targeted segmented campaigns using Nectar data, implementation of a colleague engagement program, ownership of all operational issues, forecasting and delivery of revenue through base and bonus points, plus tracking of KPIs were all key in this role. Worked on a variety of solus and coalition campaigns across DM, web and instore activities.

Responsible for implementation of very complex loyalty campaigns with a team of analysts, using highly targeted segmentation whilst ensuring high levels of accuracy. Acted as the first level of client contact on various accounts including Sainsbury's (groceries), Talk Talk (telecommunications), Adams Kids (clothing retailer) and Dollond and Aitchison (opticians) with a focus on both retention and acquisition channels.

Managed the Direct Marketing communications for all branches. Responsible for implementation of new CRM system.

Contracted to assist with the transition from the Sainsbury's Rewards card to the multi-partner Nectar loyalty scheme.