Michaela Vaňková Email & Phone Number

Brno - Metropolitní Oblast

Setting up the marketing and communication strategy to introduce ALTO NG aircraft to the world (multi-channel marketing activities). Preparation, implementation and leading of a business strategy for expansion into new foreign markets, cooperation with dealers and expansion of the foreign branch network. Activities to support sales in the Czech Republic and on foreign markets, negotiations with clients. Cooperation on product development and after-sales service.Custom production of all-metal ultralight aircraft.

Brno

Responsibility for the creation and implementation of marketing plans - ophthalmological and rheumatology products (sales over 13 million CZK/550 thousand Euro), strategic planning and forecasting, design and management of a multi-channel tactical plan with a focus on sales force, management of external agencies, OL management, evaluation of sales results and cost management, market and competition analysis, product-related activities (pricing and reimbursement strategies), work with sales team (training, field work).

Brno

Project management - responsibility to plan the project process and its execution, creating a budget and project coordination = managing a team and communicating with clients, client relationship management, day-to-day schedules (project management software - ActiveCollab, Slack, Harvest, Jira), problem solving, leading projects from the beginning to the endBusiness development - leading and development of new and innovative ways to improve business results = identification of new business opportunities, analytical work (market research and trend analysis), 3 start-up projects, marketing executionMarketing - development and execution of appropriate strategies aligned with customer plans and needs - marketing mix, content management and copywriting (5 complete web content projects), online marketing - e-mailing, social media, content marketing, output analysis and evaluation of results

Brno

External marketing support - marketing strategy creation (various fields), analytical work with public data sources, proposals of communication strategies, online marketing (e-mailing, content)External marketing specialist - individual projects - pharma marketing consultation, copywriting, project management

Czech Republic

Establishment and leadership of team (5 sales representatives)Sales team support and development - recruitment, training, coaching, supervision (CRM), motivation, evaluation of sales results, work with sales data, implementation of sales strategies to achieve the sales targets, plan adjustment, optimization of how to interact, communicate and cooperate with HCPs

Praha

Creation and implementation of marketing plans - key company product (with a turnover of 120 million CZK/year), strategic planning and forecasting (budget of 8 million CZK/year), design and management of a multi-channel tactical plan, management of the implementation of sales materials (product book, training materials, etc.), management of external agencies, management of client relations, cooperation with key healthcare associations, cross-functional team management (5 people / 2 senior positions), evaluation of sales results and cost management, market analysis (IMS), brand management, crisis coordination management, work with the sales team (5 teams / 30 people - training, field work)

Czech Republic

Responsibility for all sales activities in the territory of Moravia. KOLs management. Maintenance and improvement of good relationships with the clients, segmentation and targeting, implementation of sales strategy, coordination and optimization of marketing/promo budget.

Master Of Business Administration - Mba, Human Resources Management/Personnel Administration, General

Inženýr (Ing.), Biomedical/Medical Engineering

Absolvent studijního oboru Biomedicínská technika je biomedicínský inženýr s technickým a přírodovědným přehledem v oblasti biomedicínské.