Global Corporate Communications, Senior Manager
Cupertino, California, Us
Global corporate communications executive for Apple-Lead for North and South American Retail PR and worldwide Apple Watch, Specialty Retail and Channel Distribution PR. -Special projects communications with/for Apple executives including Jony Ive and Angela Ahrendts.Played key role in the communications strategy development and implementation of new Apple product category (Apple Watch) and for the openings of the most cutting-edge, beautifully designed retail stores around the world - amongst many other things. Highly experienced in global communications, issues management, crisis and corporate communications. Built mind share for Apple Watch in fashion, business, consumer and health & fitness categories. Focused on strategy development, executive counsel, managing teams in global markets and working closely with internal and external partners.While at Apple:Launched New Product Category -- Apple Watch-Key member of communications team that developed and executed strategy for global Apple Watch launch and sustaining communications.-Led communications for initial distribution and expansion of Apple Watch and placement into specialty boutiques and stores around the world, including: The Corner, Berlin; Dover Street Market, London; Colette, Paris; Lane Crawford, Hong Kong and department stores such as Isetan, Tokyo; Galeries Lafayette, Paris and Selfridges, London.Worldwide Retail Communications-Created communications strategy for, and led execution of new Apple Store openings and momentum communications for store services and design. -Worked closely with government relations and local government and community leaders. Apple Campus 2 "Apple Park"-Led communications efforts throughout the approval process of Apple Campus 2. -Addressed everything from design elements to environmental impact while working closely with the city of Cupertino, community members, government officials, Apple executives and press.