Sitting at the cross sections of Web 3, NFTs, and culture, Yat Labs helps to make crypto more accessible through Yats - an emoji username that becomes your universal Internet identity, website URL, payment, address, and more. I am responsible for building partnerships across Web3, Web2, influencers, and artists.

Pitaya is a SaaS based Guest Experience Platform for boutique hotels. I am responsible for leading all growth operations including marketing, sales & partnerships for Pitaya’s platform in a start-up environment. The role includes designing and implementing strategies to manage and grow our client base such as upselling and minimizing churn. I get to wear many hats to help foster growth inclusive of global account management, hiring and fundraising.

At #paid, I was responsible for implementing a go-to-market strategy aimed at achieving growth and establishing long term partnerships. I identified growth opportunities and assisted in developing new products and implementing new solutions in order to open untapped revenue channels. I created product marketing materials and sales collateral to enable the sales team and support evolving market demand in a start-up environment. The role included collaborating cross-functionally with creative teams to match social media influencers with brands and design campaigns that met and exceeded partner objectives.

As a founding member of Snap in Canada, I helped to launch the Snapchat media platform to the Canadian marketplace. I created and managed strategic partnerships with clients and media agencies that led to positive revenue growth and served as the foundation for Snap's media business in Canada. The role included working cross functionally & across borders to grow the business 400% in year one of operations.

At Facebook, I was responsible for managing and growing partnerships with key consumer brands and their respective creative and media agencies. Taking a cross functional and consultative approach, I successfully worked across borders with global accounts teams to help grow the Canadian business by over 100% YoY. I created and led the implementation of custom Facebook & Instagram media strategies and measurement solutions for top accounts to measure and prove in-store sales lift. The role also included leading and negotiating annual deals for top partners which exceeded internal and external targets.

I was fortunate enough to be on the team that launched Instagram for Business as a new media platform in the Canadian marketplace. Taking a consultative & cross functional sales approach, I worked closely to educate media partners and direct clients on how to leverage the new platform to achieve their marketing objectives at all stages of the sales funnel. I actively consulted partners and clients on content creation, organic & paid media strategies and how to measure the success of their campaigns.

The Syncapse platform was a SaaS based multi-channel social media content creation, management & measurement platform. I was responsible for helping to launch the Syncapse platform into the European marketplace and build partnerships that generated new and recurring revenue. Notable partnerships included enterprise clients such as AB InBev, Electronic Arts, Hewlett Packard, Sony, Disney, and Adidas.

I was responsible for driving revenue for Facebook through sales of exclusive media products to the Canadian marketplace. The role included developing and maintaining relationships with key media agencies and direct clients.

As a Campus Rep, my role was to build and sell and co-ordinate travel packages to popular student destinations around the world. To be effective, part of my job was to network among various student groups, manage event sponsorship, and act as event co-ordinator while on location.