Michael Wray Email & Phone Number

Minneapolis, Mn, Us

• P&L accountability.• Operations management of all departments.• Maintain consistent, high level operating metrics and service levels.• Project management and implementation of strategic initiatives.• Determine the operational changes and/or impact needed to grow and retain customer account.• Understand the customer’s global competitive landscape to align resources and develop solutions.• Identify synergies that drive productivity and customer value.• Sourcing and special project management.

• Created brand, reputation, and image for company. • Responsible for B2C and B2B marketing (email), promotion, social media, creative, and business development. • Shaped email-marketing funnel to capture qualified visitors from web site. Continually testing to improve conversion rates and upsell and retargeting strategies.• Developed industry media relationships for exposure.• Negotiated partnerships with manufacturers and developers to promote and showcase products to mailing list and social media.• Created profitable Affiliate Program that is generating a 20% sales increase.

Minneapolis, Minnesota, Us

Mariner Software Inc, is a developer and republisher of industry recognized macOS, iOS andWindows products.• Ran day-to-day operations of a software development company. Provide strategicdirection and process.• Manage the development and republishing of 12 software titles (Mac and Win).• Acquired six software titles over a five-year period and rebranded all, improving salesfrom 75%-300%, respectively.• Manage the development of 5 iOS apps.• Grew staff to 15 employees, as well as external developers.• Coach and manage all departments from sales to development and administrative staff.• Spearhead digital marketing efforts, including email marketing, SEO, social media, andretargeting. Implemented list building system and grew mailing list 4x in one year.• Leveraged industry media relationships to create more awareness around products.• Created national and international distributor and sales network which provided 20% ofgross sales.• Responsible for P&L and budget planning.

Minneapolis, Mn, Us

• Rebranded and transformed image and message of company. • Managed external and internal design and PR teams.• Managed complete overhaul of company web site.• Responsible for advertising and marketing budget.• Coordinated tradeshow campaigns.

• Co-founded company and helped grow operations to multi-million in sales with 25 employees.• Created and grew relationships in the industry press.• Managed operations. Responsible for all departments of company.• Created national and international distributor and sales network.• P&L and budget planning experience.