Yew Fong Aw Email & Phone Number

Singapore, Singapore

Singapore, Singapore

Singapore

As a designer in a digital and website specialized firm, I am exposed to the constantly changing digital landscape. I was tasked to be responsible for pitching new businesses and building creative website, sitemap, wireframe and prototype for our clients while ensuring usability, accessibility and best practice standards are adhered to.

Singapore

As a senior art director, my scope of work is to identify the clients’ objectives of the campaign, identify their target audience and challenges that they face. With the essential information, I will propose and design effective creative strategies which meet both their budget and KPIs.

Concept thinking, Mac visual & layout, Logo design and Art direction in Euro RCG, BBDO, Dentsu, The CATALYST agency, Y&R and Redworks

To brainstorm ideas, execute visual and oversee the integrated campaign for standard chartered bank, standard charted bank Manhattan, Sandisk and life insurance association, pedigree masterfood, ESPN, Clark quay and AIA.Provide art direction in photo shoot and digital retouching.Good knowledge in finishing art and printing.

Accounts that I have worked on are Osim, Amore and Shop N Save. I was also freelancing with Batey, JWT and Draft Worldwide. My client experience includes StarHub, OCBC, Organic, NTUC, Wild Wild Wet Theme park and Car & Cars (Member of Group Exklusiv).

Bachelor Of Arts (Honours), Graphic Design

Certificate In Graphic Design, Graphic Design