Michael Zak Email & Phone Number

Seattle, Wa, Us

Suwon-Si, Gyeonggi-Do, Kr

Suwon-Si, Gyeonggi-Do, Kr

∙ Develop, manage, and execute strategic awareness plan on Amazon including advertising, merchandising, and key tentpole events, alongside agency and budget management, to deliver +100 bps HE/Display and +200 bps Premium TV FY22 traffic share∙ Develop, manage, and execute FY portfolio event strategy to deliver +$20MM FY22 incremental Premium sell-out revenue across HE, Display, Mobile, and Appliance business lines ∙ Align and execute FY traffic and awareness learning agenda, delivering key insights on advertising ROI and RTB messaging efficacy to inform and drive partner marketing investment strategy and creative development∙ Planned and executed full-portfolio Samsung Ultimate Holiday Event on Costco delivering +68% WoW sell-out revenue ∙ Developed, managed, and executed new Amazon search shelf experience, delivering +400 bps increase in traffic share from strategic search terms∙ Created new business line-specific monthly traffic deep dives providing actionable insights for partner marketing, PM, and sales teams to drive growth and forecast upcoming traffic metrics based on historic performance and trend analyses∙ Initiated new bi-weekly partner PM meetings focused on strategic assessment of marketing budget and performance deep-dives to instill cross-functional trust and alignment∙ Co-managed new VP-level quarterly marketing reviews tracking KPI performance alongside insights and actions from key traffic strategies∙ Co-managed development and socialization of high-visibility (up to CEO) strategic documents and projects, including HE/Display Annual Marketing Plan and Discover Samsung quarterly event execution

Seattle, Wa, Us

∙ Managed product development alongside full business strategy and P&L for Amazon private label Pets, Sports, and Outdoors businesses ∙ Partnered with sourcing, supply chain, marketing, retail, finance, and quality assurance teams across global marketplaces to ideate, develop, launch, and optimize products in catalogs totaling $200MM+ in annual sales ∙ Grew revenue +20% and improved net margin +465 bps YoY across all businesses ∙ Designed and piloted new structure for Private Brands product teams, streamlining existing business management and new product development into two unique PM roles; adopted by senior leadership for the restructure of 52 roles across the organization ∙ Developed new roadmap planning process with EU counterparts shifting to a “global-first” strategy, scoping all product revenue opportunities at a global level and ensuring a 90%+ marketplace adoption rate

Seattle, Wa, Us

· Owned onsite CX for Video Games and Software GLs, including storefront management, detail page enhancement generation, automation implementation, and events marketing management· Developed onboarding strategy to Vendor Self-Service Merchandising, working cross-functionally withvendor, vendor management, and PM teams in order to achieve 90% adoption· Designed and launched new storefront navigation structure, improving page abandonment 561 bps, CTR 953 bps, page views per K impression 47.8% YoY, and revenue per K impression 7.3% YoY· Managed marketing and process development for major events, including Holiday, Prime Day, and E3

Seattle, Wa, Us

· Managed Automotive Equipment & Tools business, driving revenue and profitability growth through financial and operational planning, vendor negotiations and CX improvements· Owned full business P&L, growing 2016 revenue 20% YoY to $150MM+· Increased profitability 33% YoY and improved net profit margin 204 bps YoY through discount buys and other negotiated cost decreases, direct import expansion and improved purchasing terms· Led 2016 category-wide stock-up buy initiative, securing a 91% YoY increase in free cash flow and achieving 149% of annual goal· Worked cross-functionally with teams such as Amazon Launchpad and Alexa to increase promotion visibility and launch innovative new brands· Researched, designed and launched Automotive EV Store, the first electric vehicle aftermarket storefront in all major retailers, leveraging marketing placements to secure increased vendor funding and selection· Represented Amazon Automotive at PR events, securing funding from leadership, identifying appropriate products to showcase and speaking as Automotive authority to media attendees

Seattle, Wa, Us

· Managed business relationship, inventory levels, fulfillment process and marketing for two major Automotive vendors· Managed inventory, forecast generation and demand planning· Negotiated promotional opportunities and created detailed marketing plans· Grew selection from assigned vendors 27% YoY· Co-managed Automotive Holiday/Q4 retail, merchandising and promotion strategy· Managed all Holiday team social events to encourage improved communication and teamwork· Piloted strategic new marketing and merchandising opportunities that were adopted by the greater team upon success

New York, Ny, Us

New York, Ny, Us

Bachelor Of Arts, History

Diploma Of French Studies, French, European History, French Culture, Philosophy, Art History