Michael Bacich Email & Phone Number

Greater Los Angeles, CA

• Brought on to oversee the highly anticipated department rebranding to boost overall positive marketing. Oversaw a team of 20 in the delivery of marketing and economic development projects.
• Introduced the first logo redesign in 60 years, as well as new corporate image and communications.
• Reduced costs by $500K annually by identifying opportunities to improve operational processes.
• Led community-based equity and outreach programs targeting certain neighborhood demographics to boost local recruitment of employees.
• Directed the development of marketing, communication, and advertising materials to ensure equitable delivery of programs and services, including multilingual and accessibility initiatives.

Riverside, CA

• Created new division and managed 80+ personnel to ensure optimal oversight of 5000+ business accounts in Riverside
• Managed customer service operations for utility department (110K+ accounts) and the 311 call center for City of Riverside
• Achieved highest-ever approval ratings for customer satisfaction (90%+) through personalized communications with clients
• Executed Green Action Plan, resulting in state recognition as California’s first Emerald City and Three Star Community Certification
• Elected to serve as Region 6 Director for the American Public Power Associations National DEED Board

Riverside, CA

• Facilitated re-branding of RPU, including logo, corporate image, marketing initiatives, and communication strategies
• Received multiple awards from AAF, PRSA, APPA, and CMUA due to advertising, energy efficiency, and outreach initiatives
• Cultivated relationships with top utility customers to ensure customer satisfaction and continuation of business
• Developed conservation and renewable energy awareness programs; maintained “Green riverside” website across all platforms

Riverside, CA

• Managed $12M+ operating budget of energy, water, and education programs utilized by 10K+ non-residential city customers
• Identified products, software, and services by performing technical market research to improve internal programs and processes
• Prepared grant proposals for various programs while interfacing with governmental agencies on procedure requirements

Riverside, CA

• Supervised activities of 200+ major accounts (industrial customers) which generated $14M in annual revenue
• Conducted financial and statistical analysis for each client; increased program participation by 30% - 40%, year-over-year

Various

• Managed sales and rental activity for 500+ client accounts; achieved customer service quota (80%), year-over-year
• Conducted marketing outreach initiatives to increase customer traffic and overall sales