Michael Bacich Email & Phone Number

Greater Los Angeles, Ca

Brought on to oversee the highly anticipated department rebranding to boost overall positive marketing. Oversaw a team of 20 in the delivery of marketing and economic development projects.• Introduced the first logo redesign in 60 years, as well as new corporate image and communications.• Reduced costs by $500K annually by identifying opportunities to improve operational processes.• Led community-based equity and outreach programs targeting certain neighborhood demographics to boost local recruitment of employees.• Directed the development of marketing, communication, and advertising materials to ensure equitable delivery of programs and services, including multilingual and accessibility initiatives.

Riverside, Ca

• Created new division and managed 80+ personnel to ensure optimal oversight of 5000+ business accounts in Riverside• Managed customer service operations for utility department (110K+ accounts) and the 311 call center for City of Riverside• Achieved highest-ever approval ratings for customer satisfaction (90%+) through personalized communications with clients • Executed Green Action Plan, resulting in state recognition as California’s first Emerald City and Three Star Community Certification• Elected to serve as Region 6 Director for the American Public Power Associations National DEED Board

Riverside, Ca

• Facilitated re-branding of RPU, including logo, corporate image, marketing initiatives, and communication strategies • Received multiple awards from AAF, PRSA, APPA, and CMUA due to advertising, energy efficiency, and outreach initiatives • Cultivated relationships with top utility customers to ensure customer satisfaction and continuation of business• Developed conservation and renewable energy awareness programs; maintained “Green riverside” website across all platforms

Riverside, Ca

• Managed $12M+ operating budget of energy, water, and education programs utilized by 10K+ non-residential city customers• Identified products, software, and services by performing technical market research to improve internal programs and processes• Prepared grant proposals for various programs while interfacing with governmental agencies on procedure requirements

Riverside, Ca

• Supervised activities of 200+ major accounts (industrial customers) which generated $14M in annual revenue • Conducted financial and statistical analysis for each client; increased program participation by 30% - 40%, year-over-year

Various

• Managed sales and rental activity for 500+ client accounts; achieved customer service quota (80%), year-over-year• Conducted marketing outreach initiatives to increase customer traffic and overall sales