Michael Baez Email and Phone Number
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With over 15 years of experience in marketing, sales, product management, and military logistics, I am a versatile and adaptable leader who can drive growth and innovation in the optical industry. I have a passion for developing and delivering effective marketing strategies and sales enablement tools that showcase the value and differentiation of cutting-edge photonics products and solutions. I am currently the Director of Marketing at VIGO Photonics, a leading provider of high-performance optical sensors and instruments for various applications and markets.In my role at VIGO Photonics, I identify and develop coherent marketing and sales enablement strategies to drive product growth and success. I work closely with the rest of the marketing team to execute successful marketing campaigns, playing a key role in delivering content and resources for webinars, videos, white papers, web content, case studies, tradeshows, conferences, advertising, and email campaigns. I also develop and deliver enablement materials and training to empower the sales channel to efficiently identify and develop opportunities of product segments in key markets. I leverage my skills and credentials in product strategy, Six Sigma, and Scrum to ensure alignment and collaboration across the organization and with external partners and customers.
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Vigo PhotonicsAtlanta, Ga, Us
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Director Of MarketingVigo Photonics Apr 2022 - PresentOzarow Maz., Mazowieckie, Pl -
Logistics Officer (Several Positions)United States Army Reserve Jun 2015 - PresentFort Liberty, Nc, Us-Conduct planning and coordination of all training, resources, and logistical/supply support for several hundred soldier Brigade.-Maintain accountability for subordinate unit equipment.-Planned and executed operations transporting millions of dollars worth of US Government property via contracted and military watercraft.-Supervised teams of multi-discipline logistics experts.-Review monthly personnel and training documents for accuracy provided feedback to supervisors regarding deficiencies.-Maintained knowledge of political, geographical, and military issues pertaining to Syria, Iraq, and Afghanistan as part of professional development. -
Detachment CommanderUnited States Army Reserve Oct 2013 - Jun 2015Fort Liberty, Nc, UsCommander of 22 soldier Port Management Team. Responsible for the planning, execution, and coordination of all field operations, training, and evaluation of troops.
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Product ManagerLuna Innovations Incorporated Jan 2020 - Mar 2022Roanoke, Virginia, Us- Identify and develop a coherent marketing strategy and sales enablement strategy to drive product growth and success- Develop compelling marketing collateral, such as webinars, videos, white papers, web content and case studies to support demand generation campaigns- Develop and deliver enablement materials and training to empower the sales channel to efficiently identify and develop opportunities of product segments in key markets - Work closely with rest of marketing team to execute successful marketing campaigns, playing key role in delivering content and resources for tradeshows, conferences, advertising, email campaigns, etc.- Develop intimate understanding of key markets and of customer applications and customer personas; provide market context and customer perspective in prioritization of product features, roadmap development and marketing strategy- Conduct competitive analysis and market research to help drive product and marketing strategy- Support and partner with sales team in strategic customer accounts and opportunities; providing product/application expertise, product demos, targeted enablement, etc.- Prospect and identify new applications and market segments to grow product sales; provide business cases to drive business development efforts in potential markets- Track and analyze product business performance – trends in revenue, opportunities, leads, web performance, etc. - Drive product improvements, feature prioritization and roadmap development - Serve as the interface between sales and marketing in aggregating VoC for new features, prioritization of product backlog, and new product developments- Take ownership of SEO and AdWords efforts for the product line in order to increase passive lead generation. -
North American Sales And Marketing ManagerLuna Innovations Incorporated Oct 2018 - Jan 2020Roanoke, Virginia, UsResponsible for all sales of recently acquired Micron Optics’ products in the US and Canada. Also handle product support, lead management, Salesforce/Wordpress website administration, and marketing process creation/improvement.
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Product ManagerMicron Optics, Inc. Oct 2017 - Oct 2018Atlanta, Ga, Us• Responsible for all sales in the US and Canada for Optical Sensing and components• Define the product strategy and creates the corresponding marketing roadmap• An expert with respect to the competition and marketplace for MOI Test & Measurement products as well as Optical OEM Components• Responsible for company branding/ messaging consistent with corporate values and mission statement • Performs product demonstrations to customers in collaboration with global sales team when necessary• Input to pricing models to meet revenue and profitability goals• Contribute to the monthly revenue forecast• Develop sales tools and collateral to aid the field sales team• Manage conferences and seminar events including compliance to budget• Prepare regular training events for the sales team at specific intervals• Develop new product introduction plans and assists in product launches• Prospect and identify new applications and market segments to grow product sales -
Product Marketing ManagerMicron Optics, Inc. Feb 2017 - Oct 2017Atlanta, Ga, Us• Define the product strategy and creates the corresponding marketing roadmap• An expert with respect to the competition and marketplace for MOI Test & Measurement products as well as Optical OEM Components• Responsible for company branding/ messaging consistent with corporate values and mission statement • Perform product demonstrations to customers in collaboration with global sales team when necessary• Input to pricing models to meet revenue and profitability goals• Contribute to the monthly revenue forecast• Develop sales tools and collateral to aid the field sales team• Manage conferences and seminar events including compliance to budget• Prepares regular training events for the sales team at specific intervals• Develop new product introduction plans and assists in product launches• Prospect and identify new applications and market segments to grow product sales Maintains and administrates the sales tool (CRM) to effectively manage the business and extract product and marketing trends for analysis.• Continue to support pre-sales tasks in Inside Sales while transitioning responsibilities to qualified staff.• Identify procedural efficiency improvements and champions improvements in this area.
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Applications SpecialistMicron Optics, Inc. Jul 2013 - Feb 2017Atlanta, Ga, Us•Engineering solutions to measurement challenges•Delivering training and support to key customers•Creating new key account relationships in new markets•Maintaining existing account relationships•Developing and qualifying business opportunities•Identifying the needs, goals and objectives of the customer•Writing and explaining quotations•Closing sales and meeting sales targets•Serve as the salesforce.com administrator for the company
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Executive OfficerUs Army Apr 2012 - Jul 2013Arlington, Virginia, UsSecond in command of a 103 soldier Weapons Company compromised of four assault platoons and a headquarters element. •Ensured the operational readiness organization equipped with equipment valued in excess of $20 million. •Facilitated a flawless change of command inventory resulting in over $20 million of equipment being transferred with no incident.•Deployed to a month long readiness exercise to serve as both the Company Commander and Executive Officer on many occasions; received accolades from the cadre for superior performance.•Mentored four new Platoon Leaders. •Continued to develop by enrolling in the Maintenance Managers Course, Supply Operations Course and the Commanders Supply Course. •Supervised the maintenance of specialized weaponry and vehicles to achieve an operational rating of 100% for the overwhelming majority of the year, even with continued training requirements. -
Platoon LeaderUs Army Apr 2010 - Apr 2012Arlington, Virginia, UsServed as the primary leader for 40 soldiers, and attachments, in a deployed environment for over a year. Responsible for the planning, execution, and coordination of all field operations, combat patrols, training, and evaluation of troops. •Responsible for the maintenance, accountability and serviceability of equipment valued in excess of $20 million. •Served as the primary advisor for three towns in the Battalion’s area of operations. •Trained both Iraqi Military and Police forces in tactical and civil capacity operations on a daily basis. •Facilitated a decline of more than 20% of significant enemy activities in the area of operations.•Responsible for the supervision of projects, analyzing the cost/benefit and scopes of work, and awarding funds for the US Government for Host Nation citizens for civil capacity projects.
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Project Payment OfficerUs Army Jul 2010 - Jul 2011Arlington, Virginia, UsServed as the Company Subject Matter Expert on the payment of civil capacity projects. Responsible for awarding funds on behalf of the US Government for Host Nation citizens for civil projects. Responsible for the supervision of the contracts to ensure work was completed to standard and the US Government's intent was met.
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Army Officer - Leadership Evaluator & Basic Officer EducationUs Army Jun 2009 - Jun 2010Arlington, Virginia, Us
Michael Baez Skills
Michael Baez Education Details
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U.S. Army Command And General Staff CollegeMilitary Operational Art And Science/Studies -
Louisiana State UniversityGeneral
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University Of TampaBachelor'S Degree
Frequently Asked Questions about Michael Baez
What company does Michael Baez work for?
Michael Baez works for Vigo Photonics
What is Michael Baez's role at the current company?
Michael Baez's current role is Director of Marketing @ VIGO Photonics | Army Reserve Officer.
What is Michael Baez's email address?
Michael Baez's email address is ba****@****inc.com
What is Michael Baez's direct phone number?
Michael Baez's direct phone number is +140432*****
What schools did Michael Baez attend?
Michael Baez attended U.s. Army Command And General Staff College, Louisiana State University, University Of Tampa.
What skills is Michael Baez known for?
Michael Baez has skills like Military, Leadership, Command, Training, Operational Planning, Army, Security Clearance, Weapons, Customer Service, Microsoft Office, Military Experience, Organizational Leadership.
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