Michael W Barclay Email & Phone Number

Bethesda, Maryland, United States

Bethesda, Maryland, United States

• Responsibilities include driving brand awareness, managing PR/media, marketing planning, campaign management, recruitment and facilitating transition to a data driven sales & marketing model using Salesforce and Pardot• Implemented RightEye Impact Awards resulting in TV exposure • Increased RightEye brand awareness through media outreach • Developed 2020 marketing plan including new target audiences, PR strategy, event strategy, lead/SQL forecast and P&L• Recruited Business Development Rep to manage/qualify sales leads• Identified /interviewed Marketing Assistant for Q3 recruitment• Developed Public Relations RFP and selected a new PR agency• Developed RightEye Brand Identity Guide• Relaunched website on new hosting platform and improved page speed by over 50%

Alexandria, Virginia, United States

Part of volunteer team redesigning the AMADC website

Washington D.C. Metro Area

Leading provider of global visa and immigration solutions with operations in the Americas, Europe, Middle East & Africa, and Asia Pacific. Rejuvenating CIBT's branding, advertising, and digital presence globally, creating a more cohesive marketing portfolio while supporting rapid expansion from 13 countries to 22 countries. Lead a team of direct reports, contractors, and media/advertising agencies on marketing projects and campaigns. • Maximizing growth through effective A/B testing, resulting in 30%-50% sales increases; identified new web flows, page designs, messaging and content strategies that drive conversions across all channels.• Achieving double digit growth (+10%-15%) annually on multi-lingual pay-per-click campaigns in the Americas, EMEA and APAC countries.• Delivered the redesign of 50+ multi-lingual e-commerce websites in 22 countries ahead of schedule; introduced new redesign to bring consistency to the visa and immigration businesses across multiple brands and sites.• Launched SMARTassist mobile app which helps companies remain compliant with government regulations by tracking employee international travel.• Direct 20-30 global conferences per year, boosting lead quality and quantity for greater sales ROI (500+ leads at large events) developed new booth/collateral designs combined with updated branding and messaging; partner with local event agencies.• Developed and launched the corporate CIBT website and corporate communications to highlight CIBT's mission and values, showcase an approachable brand personality, and centralize job listings for all 22 countries. • Managed Social Media Analyst to Marketing Director through focused feedback and mentoring.

Washington D.C. Metro Area

Software developer of high-quality mobile app and related web products.Recruited to provide marketing strategy and tactics including product-market fit, branding, user experience testing and go-to-market plans. Helped win major projects including building the second generation of a mobile video app.• Researched first-generation user experience; identified pain points and recommended improvements to app features. • Created new app marketing communications; surveyed users to identify messaging that would resonate with target audience.• Developed on ongoing plan; second generation user feedback and product/feature update roadmap

Washington D.C. Metro Area

Startup focused on developing contact management mobile apps. Recruited to spearhead marketing vision and go-to-market plan to guide successful app product launch. Gained traction in overloaded mobile app market with tech-forward strategy despite limited resources and budget. Drove growth projections, burst campaigns, product messaging, user communications, advertising, social media, conferences, and launch events. Partnered cross-functionally.• Gained top 3 position in iTunes App store and 100% increase in app downloads via robust go-to-market plan; identified market demand and target audience, and developed marketing and user acquisition strategy. • Launched Salesforce version of app, highlighted at the Salesforce Dreamforce conference, resulting in 200+ leads. • Aided successful launched of AI-based app CircleBack with 100+ user testing program (surveys, feedback, key metrics).• Identified, on boarded, and managed relationship with new agency to assist with mobile-specific growth plans.

Washington D.C. Metro Area

Market leader in breastfeeding education and consumer packaged goods with products in 60+ countries. Headhunted to invigorate marketing, service and community education through digital transformation. Spearheaded digital marketing vision, global marketing programs, annual marketing plans for 50+ product portfolio. Managed 10 direct reports and agencies. Reported to CEO.• Re-strategized and reorganized internal, agency, and budget resources to launch new digital/social media campaigns.• Achieved key 2012 U.S. brand metric improvements; brand loyalty 61.8% (vs. 45.3%), $ per buyer $19.33 (vs. $16.10) • Achieved key account distribution with launch of award-winning Momma baby bottle feeding line, partnered with sales to overlay key account insights and develop new in store design to gain commitment/buy-in from Target; worked directly Target buying team.• Fostered a culture of motivation and excellence by instituting Employee of the Month/Year recognition programs.

Washington D.C. Metro Area

Cloud service provider, offering hosted business communication, collaboration, and IT solutions. Recruited to re-energize brand, website, and digital presence to gain competitive positioning in aggressive Microsoft reseller market. Developed product messaging, digital marketing, email, and social media campaigns. Led 2 direct reports. • Directed cross-functional redesign of company's digital channels (websites, E-Commerce, social) on time and within budget. Onboarded new digital agency to assist with driving incremental growth.• Facilitated over 100% increase in website page views via website search engine optimization project, enlisting digital agency to update media platforms, new website design, and content to increase Google rankings. • Developed plans for new mobile apps (Mobile Business Communications, Web Conferencing, Secure Instant Messaging).

Washington D.C. Metro Area

Cloud service provider of B2B & B2C Hosting, Online Marketing and E-Commerce SolutionsAdvanced through leadership positions to develop product marketing strategies for mobile, website, hosting, SEO, and E-Commerce during period of rapid growth and multiple acquisitions. Led 8 direct reports. Reported directly to CEO. • Established new E-Commerce marketing strategy that led to 242% increase in sales (2007-2008).• Led integration of Monster Commerce (2006 acquisition); developed and launched 5 new products that delivered $8M in sales.• Increased total company sales 10% per year (2005) with launch of new web hosting product. CEO outstanding employee award• Grew hosting sales 100%+ (2004) by integrating partner licensed products into Network Solution's E-Commerce buying flow.• Led redesign of E-Commerce website, resulting in 127% increase in sales (2002).

Washington D.C. Metro Area

• Managed a cross functional team to develop and launch new E-Commerce Shopping Channel. Achieved over $10MM in year 1. (2000-20011)• Local Online Auto Guide. Achieved $15MM Sales (1998-1999)

United Kingdom

• Built and managed Category management team of 5• Researched/recommended new retailer partner product range • Utilized Consultative Selling to grow retail partner sales 15% in a market with 8% growth

United Kingdom

• Specialized in Consumer Packaged Goods companies• Developed MBA level financial / analytical skills as part of team rated number 1 by London fund managers

United Kingdom

Bsc With Honors, Double Major: Engineering And Marketing

Seo Partner Training

Adwords Partner Training

Usability/Content Writing Effectiveness

Pragmatic Marketing Framework, Product Marketing

The Pragmatic Marketing Framework provides a standard language for the product team and a blueprint of the key activities needed to bring.

Financial Analysis Diploma, Finance, General

Marketing Diploma, Marketing