Michael W Barclay Email & Phone Number

Bethesda, Maryland, United States

Bethesda, Maryland, United States

• Responsibilities include driving brand awareness, managing PR/media, marketing planning, campaign management, recruitment and facilitating transition to a data driven sales & marketing model using Salesforce and Pardot
• Implemented RightEye Impact Awards resulting in TV exposure
• Increased RightEye brand awareness through media outreach
• Developed 2020 marketing plan including new target audiences, PR strategy, event strategy, lead/SQL forecast and P&L
• Recruited Business Development Rep to manage/qualify sales leads
• Identified /interviewed Marketing Assistant for Q3 recruitment

Alexandria, Virginia, United States

Part of volunteer team redesigning the AMADC website

Washington D.C. Metro Area

• Leading provider of global visa and immigration solutions with operations in the Americas, Europe, Middle East & Africa, and Asia Pacific. Rejuvenating CIBT's branding, advertising, and digital presence globally.
• Maximizing growth through effective A/B testing, resulting in 30%-50% sales increases; identified new web flows, page designs, messaging and content strategies that drive conversions across all channels.
• Achieving double digit growth (+10%-15%) annually on multi-lingual pay-per-click campaigns in the Americas, EMEA and APAC countries.
• Delivered the redesign of 50+ multi-lingual e-commerce websites in 22 countries ahead of schedule; introduced new redesign to bring consistency to the visa and immigration businesses across multiple brands and sites.
• Launched SMARTassist mobile app which helps companies remain compliant with government regulations by tracking employee international travel.
• Direct 20-30 global conferences per year, boosting lead quality and quantity for greater sales ROI (500+ leads at large events) developed new booth/collateral designs combined with updated branding and messaging.

Washington D.C. Metro Area

• Software developer of high-quality mobile app and related web products.Recruited to provide marketing strategy and tactics including product-market fit, branding, user experience testing and go-to-market plans. Helped.
• Researched first-generation user experience; identified pain points and recommended improvements to app features.
• Created new app marketing communications; surveyed users to identify messaging that would resonate with target audience.
• Developed on ongoing plan; second generation user feedback and product/feature update roadmap

Washington D.C. Metro Area

• Startup focused on developing contact management mobile apps. Recruited to spearhead marketing vision and go-to-market plan to guide successful app product launch. Gained traction in overloaded mobile app market with.
• Gained top 3 position in iTunes App store and 100% increase in app downloads via robust go-to-market plan; identified market demand and target audience, and developed marketing and user acquisition strategy.
• Launched Salesforce version of app, highlighted at the Salesforce Dreamforce conference, resulting in 200+ leads.
• Aided successful launched of AI-based app CircleBack with 100+ user testing program (surveys, feedback, key metrics).
• Identified, on boarded, and managed relationship with new agency to assist with mobile-specific growth plans.

Washington D.C. Metro Area

• Market leader in breastfeeding education and consumer packaged goods with products in 60+ countries. Headhunted to invigorate marketing, service and community education through digital transformation. Spearheaded.
• Re-strategized and reorganized internal, agency, and budget resources to launch new digital/social media campaigns.
• Achieved key 2012 U.S. brand metric improvements; brand loyalty 61.8% (vs. 45.3%), $ per buyer $19.33 (vs. $16.10)
• Achieved key account distribution with launch of award-winning Momma baby bottle feeding line, partnered with sales to overlay key account insights and develop new in store design to gain commitment/buy-in from Target.
• Fostered a culture of motivation and excellence by instituting Employee of the Month/Year recognition programs.

Washington D.C. Metro Area

• Cloud service provider, offering hosted business communication, collaboration, and IT solutions. Recruited to re-energize brand, website, and digital presence to gain competitive positioning in aggressive Microsoft.
• Directed cross-functional redesign of company's digital channels (websites, E-Commerce, social) on time and within budget. Onboarded new digital agency to assist with driving incremental growth.
• Facilitated over 100% increase in website page views via website search engine optimization project, enlisting digital agency to update media platforms, new website design, and content to increase Google rankings.
• Developed plans for new mobile apps (Mobile Business Communications, Web Conferencing, Secure Instant Messaging).

Washington D.C. Metro Area

• Cloud service provider of B2B & B2C Hosting, Online Marketing and E-Commerce SolutionsAdvanced through leadership positions to develop product marketing strategies for mobile, website, hosting, SEO, and E-Commerce.
• Established new E-Commerce marketing strategy that led to 242% increase in sales (2007-2008).
• Led integration of Monster Commerce (2006 acquisition); developed and launched 5 new products that delivered $8M in sales.
• Increased total company sales 10% per year (2005) with launch of new web hosting product. CEO outstanding employee award
• Grew hosting sales 100%+ (2004) by integrating partner licensed products into Network Solution's E-Commerce buying flow.
• Led redesign of E-Commerce website, resulting in 127% increase in sales (2002).

Washington D.C. Metro Area

• Managed a cross functional team to develop and launch new E-Commerce Shopping Channel. Achieved over $10MM in year 1. (2000-20011)
• Local Online Auto Guide. Achieved $15MM Sales (1998-1999)

United Kingdom

• Built and managed Category management team of 5
• Researched/recommended new retailer partner product range
• Utilized Consultative Selling to grow retail partner sales 15% in a market with 8% growth

United Kingdom

• Specialized in Consumer Packaged Goods companies
• Developed MBA level financial / analytical skills as part of team rated number 1 by London fund managers

United Kingdom

Bsc With Honors, Double Major: Engineering And Marketing

Seo Partner Training

Adwords Partner Training

Usability/Content Writing Effectiveness

Pragmatic Marketing Framework, Product Marketing

The Pragmatic Marketing Framework provides a standard language for the product team and a blueprint of the key activities needed to bring.

Financial Analysis Diploma, Finance, General

Marketing Diploma, Marketing