Michael Barder Email & Phone Number

Quinton, VA, US

Produce stories from the work Operation Blessing is conducting in Asia, India and Europe.

Richmond, Virginia, United States

Create remarkable experiences and share powerful stories that allow our clients to create emotional connections with their customers and prospects. Produce narrative feature film content with a commitment to high production value while generating maximum impact. Redefine what is possible no matter the budget.

Richmond, Virginia, United States

• Created social media and email campaigns to generate large event registrations for a nationwide series. Designed strategy and set up A/B testing to measure campaign effectiveness and optimize return on investment. Used.
• Created and managed paid digital campaign setup, testing, deployment, and reporting. Gathered data and provided insight based on testing results.
• Conducted experiments and testing to determine effectiveness of campaign strategy.
• Planned and executed digital marketing strategy resulting in over 1,000,000 average monthly Facebook engagement and over $900,000 in revenue.

• Created visual graphics and video to support Lumber Liquidators retail campaign.
• Provided graphic design and video support for Congressional Prayer Caucus Foundation. summit. Coordinated with Members of Congress and staff to create digital content.

• Responsible for product marketing and delivering against measurable goals to generate new customers and revenue growth.
• Collaborated with stakeholders on brand activation with Atlanta's Hartsfield International Airport to sponsor the airport's Wi-Fi service resulting in a 20% sales increase during the campaign.
• Implemented a multi-channel marketing strategy that created over 100,000 bookings in under 90 days.
• Managed partnership activation with organizations including Miss America Pageant and Norfolk Tides Baseball. The impact of these initiatives led to significant press coverage and ticket sales.
• Responsible for social channel content creation and grew Facebook and Twitter audience by 400% in first 90 days.

• Drafted and implemented $5 million marketing plan supporting a $100 million portfolio including Colonial Williamsburg Hotels, Resort Dining and Golf/Spa. Created opportunities to innovate and try new ideas to help.
• Collaborated across the organization to ensure maximum impact of marketing campaign strategy and provide insight gleaned from campaign data.
• Social cross promotional campaign on Colonial Williamsburg and Frontier Social channels resulted in 40% increase in organic reach and post engagement during the campaign.
• Led marketing initiatives generating YTD 20% increase in holiday dining and 10% increase in recreation revenue.

• Created and activated marketing partnership with Busch Gardens and local Chick-fil-A Operators to develop market-wide promotions resulting in regional media coverage and brand exposure.
• Led local brand activation efforts to create Raving Fans resulting in 10% annual sales increase over 3 years.
• Developed creative ideas for new customer acquisition and retention resulting in catering sales going from 400% in 3 years.

Bachelor Of Arts - Ba, Organizational Behavior Studies

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies