A Strategic Analytics Consultant partnering with Fortune 500 companies to build profitable customer relationships, establish customer insights, and optimize marketing effectiveness. Subject matter expert in data analysis and visualization techniques. Innovative thinker with the ability to communicate outcomes clearly and effectively.Recognized for developing revenue generating analytical solutions in support of business goals. Led project teams to support cross-enterprise initiatives. Collaborate with marketing, technology, sales, product, and finance teams to develop analysis strategy and transform findings into practical applications.Diverse background leading Database Marketing and Research analysis teams with expertise in statistical methods, targeted marketing, data visualization, customer loyalty, sales team optimization, survey analysis, competitive intelligence, web analytics.Specialties: 1.) Discipline: Data Sciences: Database Marketing/Mining, Marketing Research etc.2.) Industry: Retail, Financial Services, Pharmaceuticals, Hospitality, Telecommunications3.) Application: Customer Behavior, Segmentation, Targeted Marketing (all mediums), Contact Management, Web Analysis, Social Media, Product/Program Development, Sales Force analysis, Surveying, Focus Groups4.) Technical Skills: SQL, Visualization (Power BI, Tableau), Statistical Programs (SAS, SPSS, Python, etc), Excel VBA. Navigate any data environment
Self-Employed
-
Independent ConsultantSelf-Employed Sep 2023 - PresentRemote- Automate daily sales report from MS Excel to MS Power BI. Establish consistency, reduce error rate to near zero, increase functionality while maintaining aesthetics- Develop automated, daily routine to retain and report transaction history (source data does not retain history)
-
Strategic Analytics ConsultantBond Brand Loyalty Jan 2016 - Jul 2023RemotePartner with clients to grow customer relationships through analytical insights.- Strategic analysis partner for multiple brands of global pharmaceutical firm. Provide broad array of analysis services for targeted marketing, sales force support, loyalty program optimization, planning and forecasting - Quantified and prioritized $MM cross-sales opportunity linking customers across multiple business entities for a major financial institution- Developed customer segmentation strategy for major US retailer. Action plan for marketing and sales force enablement- Solutions: Customer behavior analysis, segmentation, churn, predictive modeling, market share analysis, targeting campaigns, loyalty program development/performance, sales force analysis, business intelligence reporting (visualization, dashboards), financial justification and forecasting -
Independent ConsultantRemote Oct 2012 - Dec 2015Charlotte, North Carolina AreaMaximizing the value of client data.- Customer segmentation for a global pharmaceutical corporation.- Quantify brand strength and association vs competitors for cycling manufacturer- Determine yield of luxury travel firm's direct marketing campaigns
-
Big Data And Analytics ConsultantBank Of America Mar 2011 - Aug 2012Charlotte, North Carolina AreaManage a multi-$MM marketing database integration project to support Marketing Performance Measurement and Analysis. Incorporate analytical insights into report visualization tools. Exploring new revenue opportunities through big data analytics initiatives(structured/unstructured data, from transactional to social media), leveraging new data management strategies such as Hadoop, MapReduce, and data virtualization. -
Director Of Analytics, Retail Retirement GroupWachovia, A Wells Fargo Company Sep 2005 - Dec 2009Managed customer analysis and database marketing initiatives for the Retail Retirement Group ($300B assets). Supported the development of retirement marketing and sales programs by identifying revenue opportunities upwards of $800MM using multiple analysis sources (customer analysis, finance, market research, and sales force metrics). Managed 2 research analysts. Coached 5 analysis and finance partners to define scope, timelines, and priorities of multiple high impact projects. -
Consumer Asset Targeted Marketing Team LeaderWachovia, A Wells Fargo Company Jan 2004 - Sep 2005Provided database marketing strategy and execution for retail deposits, investment, and insurance products across all delivery channels. Maximized campaign profitability for customer and prospect campaigns. Managed over 130 campaigns totaling more than 22 MM contacts annually. Managed team of 7 consultants.
-
Knowledge & Research Senior ConsultantWachovia, A Wells Fargo Company Sep 2002 - Jan 2004Led the implementation of Retail Credit targeted marketing campaigns. Provided internal business partners practical database marketing solutions. Educated partners on testing strategies. Mentored and trained consultants. Promoted to Team Leader in January 2004.
Michael Barilla Education Details
-
Mathematics With Statistical Concentration -
Statistics
Frequently Asked Questions about Michael Barilla
What company does Michael Barilla work for?
Michael Barilla works for Self-Employed
What is Michael Barilla's role at the current company?
Michael Barilla's current role is Strategic Analytics Consultant.
What schools did Michael Barilla attend?
Michael Barilla attended Georgia State University, The University Of Georgia.
Not the Michael Barilla you were looking for?
-
Michael Barilla
Columbus, Oh -
Michael Barilla
Ceo At Blocunited | Visionary | Agentic Ai | Autogen | M&A Strategist With Deep Banking Industry Insight | Bridging The Gap Between Technology & HumanityQuakertown, Pa2cedarhilladvisors.com, gmlaw.com -
Michael Barilla
Durham, Nc -
Michael Barilla
Brick, Nj
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial