Michael Barrett Email & Phone Number

Vaughan, On, Ca

Vaughan, On, Ca

Ontario, Canada

As the Business Development Manager, I spearheaded the launch of automotive protection products and the establishment of pre-owned departments, including Genesis Certified, to enhance distributor profits within the Genesis agency model. This role involved developing a robust omnichannel approach, including creating new inventory and acquisition tools, sales support materials, training programs, and websites to streamline operations and improve customer experience. Additionally, I introduced innovative, exclusive offers such as the Seasonal Care Plan and Ultimate Package to build brand awareness and drive customer engagement, contributing to the business's overall success.

Ontario, Canada

As a District Manager, my responsibilities included successfully achieving wholesale and retail sales objectives while maintaining high customer satisfaction scores. This required regular coaching of dealership teams to improve profitability through tailored marketing strategies and operational improvements. Focused on analyzing performance metrics, providing actionable feedback, and fostering strong relationships with dealership partners to drive sustainable growth and ensure alignment with company goals.

Mississauga, Ontario

As a Regional Manager overseeing operations across both the Atlantic and Western regions of Canada, I was responsible for managing a team of district managers and ensuring the successful achievement of key business goals, including profitability, new vehicle sales, and aftersales performance. My role focused on driving results through effective leadership and oversight, with a strong emphasis on customer satisfaction scores and positive dealership feedback through nationwide surveys. I worked closely with my team to ensure operational efficiency, optimize sales strategies, and maintain high levels of customer service across the regions.

Mississauga, Ontario

As the National Training Manager at Nissan, I led a team responsible for developing and executing both online and in-person training programs focused on sales processes, new vehicle knowledge, technical skills, and aftersales. I enhanced customer satisfaction scores and retail employee retention by ensuring all training initiatives aligned with company standards and industry best practices. The role required frequent reporting and status updates to retail partners and executive management, with a focus on identifying and addressing critical areas for improvement in performance and customer experience.

Richmond Hill, Ontario

As Manager of Business Management, I developed and led a team in partnership with CDK Global focused on coaching underperforming dealerships in the bottom quartile through hands-on intervention and process coaching. This approach resulted in significant profit growth for struggling dealerships. The primary objective was to improve dealership practices, drive engagement across all profit pillars of the business, and enhance the overall return on sales within the network. By providing tailored support and strategic guidance, we were able to transform dealership performance and contribute to the overall success of the business.

Richmond Hill, Ontario

Mississauga, Ontario

Mississauga, Ontario

Mississauga, Ontario

John Molson School Of Business - B.Comm, Major In Marketing, Marketing

Recognized under the Concordia Deans List Faculty of Arts in Economics for outstanding cumulative GPA (3.93)

Bachelor Of Arts - Ba, Sociology

Dec, Creative Arts

Education record