Optimal is your mission critical digital marketing partner. Our proprietary data, groundbreaking technology, and innovative performance marketing solutions deliver winning results for brands, campaigns, and causes.

UNTU (acquired by Optimal) is a healthcare media, data and technology company that works with the highest ethical standards to improve the industry we work in and the lives of the people we help our clients reach.

Incubating, investing, and advising companies at the intersection of community, commerce, and culture.

Founded in 2011, DSPolitical is the Progressive movement’s first voter-targeted online advertising network. We enable Democratic campaigns and Progressive organizations to deliver internet ads only to the individuals that our clients wish to target.

Michael A. Bassik is Chief Executive Officer of MDC Media Partners (MDCMP), a network of full-service, modern media agencies and businesses, including award-winning agency Assembly. Bassik is responsible for overseeing the strategy, growth and operations of the 500-person company, as well as serving as co-chair of MDC Partners’ global alliance for data, media and technology.

Responsible for partnering with MDC's highly-awarded strategic communications firms – including public relations, corporate communications, and financial communications consulting – to support their growth and development. In addition, responsible for supporting the MDC Partners' network of firms in all areas of digital and social media strategy.

Yes and Company is a global agency network for collaborative specialists. Incubated within MDC Partners (NASDAQ: MDCA), our integrated model brings together data, creative strategy and technology to build brands and solve modern marketing challenges.

Michael A. Bassik is CEO of Proof Integrated Communications, a full-service, channel agnostic, integrated marketing and advertising firm within the WPP Group, a world leader in marketing communications. Proof helps our clients address complex problems by deploying creative cross-media solutions rooted in evidence and measurable results. In addition to his role at Proof, Michael is the US Digital Practice Chair at Burson-Marsteller, a leading global public relations and communications firm.

Michael A. Bassik is Managing Director and U.S. Digital Practice Chair for Burson-Marsteller, a leading global public relations and communications firm.Bassik is an accomplished digital strategist with more than 11 years of experience. He has built several successful online public affairs practices and has been honored for his industry-leading work by Yahoo!, the American Association of Political Consultants and POLITICO. Throughout his career, Bassik has been a pioneer in the field of digital communications. He has blended digital strategy, public affairs and political communications to lead effective campaigns. He has worked with several high-profile clients including IBM, Google, the Democratic National Committee, John Kerry for President, Hillary Clinton for President and Obama for America.Most recently, Bassik was Senior Vice President at Global Strategy Group where he established and managed the full-service digital public affairs division. In this role, he developed and oversaw the execution of award-winning online marketing, reputation management and media relations programs for some of the firm’s largest and most highly visible clients including IBM, Google, Oprah Magazine, Ultimate Fighting Championship (UFC) and Dan Malloy for Governor (CT).Prior to Global Strategy Group, Bassik was Chief Digital Officer for the radio network Air America Media. Earlier in his career, he established America Online’s political advertising division, the first such division among the Internet portals.Bassik has appeared on Bloomberg Radio and NPR’s Morning and Weekend Editions. He was also featured in The New York Times, The Washington Post, The Wall Street Journal, The Los Angeles Times, The International Herald Tribune, BusinessWeek and Advertising Age.Bassik received his Bachelor of Arts in Political Science and Spanish from the University of Pennsylvania and his law degree from American University’s Washington College of Law.

For nearly a decade, Michael Bassik has been at the forefront of online politics and public affairs. He created the online political marketing division of America Online, started and ran the online political advertising division of MSHC Partners and served as the Chief Digital Officer at Air America Media, presiding over the company’s largest growth in online revenues and audience. He has worked on behalf of clients such as MoveOn.Org, US Telecom, NAACP, Human Rights Campaign, the Democratic National Committee, and Obama for America. A recognized leader in the field, he was named a “Rising Star” by Politics Magazine, a “Top 50 Politico to Watch” by The Politico and received the first-ever joint award for Excellence in Digital Media from Yahoo! and the American Association of Political Consultants. Michael has an established track record of working across departments to train staff, expand product offerings, market successes, and bring measurable, profitable services to new and existing clients.

Michael Bassik is Chief Digital Officer of Air America Media, the nation’s leading progressive media network. Michael is responsible for managing Air America’s digital strategy to drive traffic, grow listenership and generate profit.Prior to joining Air America, Michael helped build the nation’s largest online political marketing firm at MSHC Partners, where he served as Vice President of Interactive Marketing. He previously worked at America Online where he directed political advertising strategy.Michael has received numerous awards and honors, including the Rising Star Award from Politics Magazine and the award for Excellence in Digital Media from Yahoo! and the American Association of Political Consultants. He was named a Top 50 Politico to Watch by The Politico and was nominated to the Top 10 Changing the World of Internet and Politics by PoliticsOnline.

Michael Bassik is Vice President of Interactive Marketing at MSHC Partners. A true political junkie who got his first fix accompanying his parents to the polls, Michael previously worked at America Online where he directed political advertising strategy since the 2000 election cycle.Under Michael’s leadership, MSHC has executed more than three hundred online marketing campaigns on behalf of progressive advocacy groups, non-profit organizations and candidates at all levels of the ballot. Current clients include the Democratic National Committee, the United Nations Foundation, the Center for American Progress and MoveOn.org. MSHC Partners was also the online agency of record for John Kerry and the Democratic National Committee in 2004.Originally from Great Neck, New York, Michael graduated cum laude from both the University of Pennsylvania and American University’s Washington College of Law.